BOTTA EcoPackaging is proud to be featured in the March 2026 issue of Emballage Digest, a leading French packaging media. The article highlights the role of iQRcode™ as a transparent and sustainable QR code packaging solution to support compliance with upcoming EU regulations, including the Digital Product Passport (DPP) and the GS1 Sunrise 2027 transition.
What is the Digital Product Passport (DPP)?
The Digital Product Passport is a regulatory programme introduced under the EU Ecodesign for Sustainable Products Regulation (ESPR), designed to create a digital identity for products by making structured lifecycle data accessible through a digital carrier, such as a 2D QR code.
This data is intended to facilitate market surveillance, improve recycling processes, and ensure cross-border regulatory alignment within the European market.
Expected to be fully implemented by 2027, the DPP will require companies to provide verified and accessible product data throughout the entire lifecycle. For businesses, this represents not only a technical shift but also a significant operational challenge, as non-compliance may lead to financial penalties and disruptive market restrictions.
By linking physical products to digital data, the DPP is designed to improve transparency, support circular economy practices, and enable better decision-making for businesses, regulators, and consumers.
What Data Is Required for the Digital Product Passport?
The DPP requires businesses operating in the European market to manage product lifecycle data in a structured and standardized way. The data to be managed can be grouped into three main categories:
1) Production Data: information on materials, suppliers and environmental indicators
2) Use-phase Information: data on durability, recyclability and product lifespan
3) End-of-life Data: information on material recovery, repairability and reuse instructions
This means the Digital Product Passport is not just a software implementation. Instead, it requires coordination between procurement, product development, sustainability teams and suppliers.
Why QR Code Packaging and Product Identifiers Are Critical for DPP Compliance
The Digital Product Passport can only function if each product is linked to a reliable and standardized identifier connecting the physical item to its digital record.
In many cases, the identifier will be a QR code integrated into packaging, labels or tags. With GS1 Sunrise 2027 approaching, adopting compliant 2D QR codes such as iQRcode™ is becoming essential for companies in the EU market.
Identifiers must function seamlessly across multiple environments, including:
- production
- logistics
- retail
- consumer interaction
At the same time, the associated data must remain readable, updatable and connected to a dynamic digital infrastructure.
What Is iQRcode™ and How Does It Work?
iQRcode™ is a dynamic QR code system in which each printed code is linked to a digitally managed and centrally maintained data sheet for a specific packaging item.
When scanned, the code does not redirect to a simple web page, but to structured and continuously updatable digital product data, enabling full transparency and traceability across the product lifecycle. This includes:
- material composition
- manufacturing locations
- environmental impact indicators
- durability and repairability
- sorting instructions (including national symbols)
iQRcode™ was developed by BOTTA EcoPackaging as a sustainable and practical solution to help companies prepare for the introduction of the Digital Product Passport (DPP) and GS1 Sunrise 2027 transition towards 2D identifiers.
The Future of QR Code Packaging and DPP Compliance
BOTTA EcoPackaging operates at the critical intersection between physical packaging and digital product data, helping businesses improve supply chain visibility and enhance both product transparency and consumer trust.
As QR code packaging becomes the standard for product identification in Europe, solutions like iQRcode™ are enabling companies to stay ahead of regulatory requirements.
Learn more about BOTTA EcoPackaging’s iQRcode™ and its role in enabling DPP compliance, and read the full article on Emballage Digest.
