Regulatory Compliance
Meet evolving packaging and transparency rule with one connected label.
Services
iQRcode™
Smart Labelling for the Digital Product Passport Era
As the EU’s Ecodesign for Sustainable Products Regulation and the Packaging and Packaging Waste Regulation introduce mandatory product traceability requirements, packaging must carry more structured information in less physical space. iQRCode is BOTTA EcoPackaging’s proprietary answer.
Contact UsWhat is iQRCode™?
iQRCode is BOTTA’s digital layer for connected packaging. It links a physical product or pack to structured online content, helping brands centralize traceability, disposal guidance, product information, certifications, and consumer communication in one destination.
It is designed to support evolving EU expectations around environmental labelling and the Digital Product Passport while also improving post-purchase engagement.
The labelling challenge
Digital Product Passport
Build a product-level data destination that can adapt as EU DPP requirements mature.
Barcode Transition
Support the move from static codes to richer, scannable digital packaging experiences.
Limited On-pack Space
Move dense instructions, compliance data, and campaigns off-pack without clutter.
iQRCode bridges DPP-ready packaging, QR/NFC connected content, and space-saving compliance communication in one layer.
What is Digital Product Passport
The Digital Product Passport is emerging as a core EU mechanism for product traceability and transparency. For packaging, it means structured digital access to materials data, origin, recycling instructions, certifications, and product-linked sustainability information.
iQRCode helps brands start building that infrastructure now, using packaging as the natural entry point for compliant digital experiences.
Proven Impact
Used worldwide in
105 countries
Total number of iQRCodes deployed
15+ millionBenefits
Automated recycling logos
Automatically generate the correct recycling labels for every EU market from one digital source.
Consumer engagement and compliance
Meet mandatory recycling labels while connecting product data, storytelling, and value-added services.
Globally scalable
As retailers worldwide upgrade to 2D systems, iQRCode scales with multilingual flows and market-specific rules.
Accessible & innovative
Smarter than traditional barcodes, it improves accessibility, inclusion, and product understanding.
Saves on-pack space
Consolidate multiple labels into one data-rich code and preserve premium packaging space.
Application
iQRcode™ adapts to various industries in Europe, providing tailored solutions for recycling labels and Digital Product Passports (DPP). From FMCG to textiles, discover how our intelligent iQRcode™ solution becomes an invaluable asset in meeting regulatory standards and advancing sustainability.
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Ready to integrate iQRcode™ into your packaging strategy?
Start with one product line. We will assess your current labelling map and help you deploy a connected packaging experience at production speed.
