On 19 March 2026, BOTTA EcoPackaging participated in SustainableSolutionsMatch 2026, a leading European initiative dedicated to fostering collaboration, innovation and knowledge with partners who share the same ambition: building a more sustainable and circular economy.
This edition featured a dedicated pitching session in which Lara Botta, BOTTA EcoPackaging’s VP, offered a well-defined view of the retail sector’s current challenges and the sustainable packaging solutions opportunities to drive the transition towards responsible and efficient alternatives.
About SustainableSolutionsMatch 2026
SustainableSolutionsMatch 2026 is an online event organized by Enterprise Europe Network and Up2Circ with the support of the European Commission, that combines thematic pitching sessions and B2B meetings. It is the first cross-sectoral virtual event empowering European businesses on their path to a sustainable and circular economy.
After the successful first edition in 2025, SustainableSolutionsMatch once again organized online pitching sessions to discover concrete, ready-to-apply innovations from across Europe. For businesses, R&D institutions, municipalities and other institutions across Europe, the event provided a valuable platform to:
- address sustainability challenges with practical, scalable ideas
- build strategic partnerships across retail industries
- gain knowledge from keynote speakers and sector experts
- discover new approaches and technologies shaping future of packaging and circular economy
Botta’s Presence and Contribution to Sustainable Packaging in the Retail Sector
During the “Sustainable Packaging Solutions for Retail Ecosystem” pitching session, Lara Botta, VP of BOTTA EcoPackaging, presented a comprehensive overview of current retail industry challenges alongside opportunities to advance sustainable and efficient packaging solutions.
With over 78 years of expertise in paper-based packaging, BOTTA EcoPackaging continues to support businesses through:
- certified materials (FSC and Aticelca)
- reusable designs to reduce packaging waste
- consultancy services on eco-labelling and regulatory compliance (e.g. PPWR)
- operative solutions for companies, such as simplified LCA and tools to optimize logistics and material use
What Issues Are Affecting the Retail Packaging Industry?
In recent years, sustainability consciousness and awareness have grown exponentially due to new regulations such as the PPWR. Today, the retail and e-commerce industries are facing increasing pressure to reduce environmental impact while maintaining efficiency and cost-effectiveness.
During the session, Lara Botta highlighted three main challenges for retail packaging and e-commerce sectors:
1) Excessive padding
Soft goods like textiles are often shipped in packaging designed for fragile products resulting in too much padding, too much volume and too much air transported, which creates:
- increased shipping costs
- higher material consumption
- inefficient space utilization
- poor recyclability
2) Unnecessary plastic waste
Single-use plastic strapping and securing materials are still widely used in retail logistics, resulting in:
- unnecessary plastic in retail handling and disposal
- misalignment with sustainability goals
- higher waste management cost and complexity
3) Excess adhesive consumption
Double biadhesive is applied systematically, even when most retail shipments are never returned and most returns don’t require resealing, contributing to:
- slower packaging processes
- increased waste per shipment
- higher material costs without added value
BOTTA EcoPackaging’s Innovative Sustainable Packaging Solutions for Retail Ecosystem
To address these challenges, BOTTA EcoPackaging develops eco-friendly packaging solutions designed to optimize performance while reducing environmental impact in the retail and e-commerce sector:
1) Corrugated Paper Padded Envelope
Fully recyclable paper padded envelope that reduces CO₂ emissions and eliminates unnecessary plastic cushioning, proving to be an ideal solution to issues affecting the retail ecosystem.
Recyclable kraft paper alternative to classic plastic strapping, which combines strength, efficiency, and sustainability to ensure constant protection during retail logistic procedures.
Patented self-locking packaging solution that eliminates the need for excessive adhesives while ensuring product protection during transit.
These environmentally friendly solutions are particularly suited for e-commerce and omnichannel businesses, fashion and textile brands and packaging SMEs serving retail and logistics sectors.
Shaping the Future of Sustainable Packaging
Events like SustainableSolutionsMatch 2026 play a crucial role in accelerating the transition towards more responsible business practices. They create valuable opportunities to collaborate, exchange ideas and showcase tangible innovations that can reshape the retail ecosystem.
Lara Botta’s participation reflects BOTTA EcoPackaging’s ongoing commitment to developing sustainable packaging solutions that combine smart design with environmentally conscious materials.
For further information on sustainable packaging solutions, visit the dedicated EcoPackaging page and discover how BOTTA EcoPackaging can support your future packaging initiatives.
