“The Packaging Impact: Empty Space, Sustainability and Customer Satisfaction”, by Botta Packaging

The Market Research was prepared as a result of the partnership between Botta Packaging and the “Invest Your Talent” Program by MAECI (Ministry of Foreign Affairs of Italy), Uni-Italia and ITA (Italian Trade Agency).
The paper aims to provide a comprehensive overview of the financial, environmental and customer satisfaction factors related to the transportation of empty, unoptimized space.

The first part of the study is based on logistics-related publications, academic research papers, industry surveys, and whitepapers.
The second part aims to acquaint the reader with existing regulations and real-world packaging optimization implementation cases.

Results of the research show that scientific models to calculate packaging-related costs must include not only primary packaging but also secondary and tertiary packaging costs.
E-commerce is growing and sustainable products are showing notable sales increases.
From associated surveys, it becomes apparent that customers’ environmental awareness has increased significantly in recent times and that carbon footprint is an important customer satisfaction point.
Government regulation to control empty space, waste management and material usage is an important trend that will increase in the immediate future.
Life Cycle Analysis (LCA) and Balanced Scorecard are common tools used to evaluate the environmental impact produced by existing packaging systems.

The paper presents an extensive number of implementation cases from the biggest industry players such as Amazon, IKEA, Volvo, Walmart, to reduce logistics costs and address sustainability issues.

Read the Research Report here

The empty space issue – Botta Packaging – Final paper