BOTTA EcoPackaging, a leading sustainable packaging solutions company based in Milan, Italy, proudly announces its feature on Packaging Speaks Green, Stampa Media and Technoretail, contributing to the positioning of iQRcode™ as a reliable solution for compliance with future Digital Product Passport (DPP) and GS1 Sunrise 2027 requirements.
What is Digital Product Passport (DPP)?
Digital Product Passport is a regulatory programme introduced under the Ecodesign for Sustainable Products Regulation (ESPR) that requires structured digital product data to be accessible via a digital carrier, such as 2D QR codes, throughout the products’ entire lifecycle.
Information on materials, recyclability, traceability and sustainability made available by the DPP will support:
- Market surveillance activities
- Recycling operations
- Cross-border compliance
The DPP is expected to be implemented by 2027 and requires products to come with verified, accessible information across the value chain.
Right now, the challenge for companies is to conform to such policies, as non-compliance after 2027 implies:
- Financial penalties
- Complex documentation updates
- Market restrictions
- Concentrated adjustments within short time frames
- Product withdrawal
What is GS1 Sunrise 2027?
GS1 Sunrise 2027 is a global initiative aimed at replacing linear barcodes with standardized bidimensional barcodes capable of integrating logistic, commercial and regulatory data in a single smart 2D label.
Intelligent QR codes required by the GS1 initiative ensure that information can be scanned at checkout systems and securely accessed across markets, linking physical products to their Digital Product Passport data.
However, having a QR code doesn’t guarantee compliance with evolving EU regulations. This is because, unlike regular barcodes, 2D QR codes allow product information to be updated constantly and accessible globally. Also, by 2027, retailer’s checkout systems must be able to read the new smart QR codes, which will ensure access to key markets.
Shifting towards the new generation of QR codes is crucial for export-oriented Italian SMEs, particularly those operating in the European market, now that compliance with evolving sustainability EU standards is mandatory.
What is iQRcode™?
iQRcode™ brought by BOTTA EcoPackaging is a dynamic QR system in which each printed code is associated with a centrally managed digital record for specific packaging items. Each code leads to organized and updatable information which, in case of regulatory updates, can be revised allowing all packages already distributed to automatically display the new information when scanned.
iQRcode™ is designed as an upgrade to basic QR codes to help brands generate compliant, smart barcodes and therefore facilitate the process of creating environmental labels.
How does iQRcode™ help your business meet DPP and GS1 Sunrise 2027 requirements?
With upcoming DPP and GS1 Sunrise 2027 requirements, iQRcode™ becomes a solid infrastructure for compliance.
The shift towards stricter and more sustainable policies presents significant operational challenges for businesses, which are required to align:
- Product design
- Providers’ documentation
- Regulatory requirements
- Reporting procedures
- Packaging information
All while avoiding frequent redesigns and heavy updates linked to changes in regulatory specifications.
In this scenario, iQRcode™ becomes a reliable and effective data carrier capable of:
- Including dynamic, verified and updatable product information
- Automatically adapting to various regulatory requirements globally
- Eliminating the need for multiple packaging versions
- Optimizing resources and procedures
- Complying with specific DPP and GS1 Sunrise 2027 EU regulations
- Reducing waste throughout the value chain
Please visit iQRcode™ page to learn more about upcoming EU regulations and BOTTA EcoPackaging’s advanced iQRcode™ tool or contact ecopack@botta.it to find out about how to improve eco-friendly packaging solutions.
