Last week, the Le Donne di Ora Award has once again highlighted the importance of female leadership in driving innovation, sustainability, and social impact across Italy’s business ecosystem.
The event, promoted by Ivitalia, brought together leading institutional and industrial figures, including Minister of Enterprises and Made in Italy Adolfo Urso, Minister of Labour and Social Policies Marina Calderone, Emanuele Orsini, President of Confindustria, Bernardo Mattarella, CEO of Invitalia, and Monica Lucarelli, Councillor for Productive Activities and Equal Opportunities of Rome Capital.
The presence of these key stakeholders underscores the growing national focus on strengthening female entrepreneurship and ensuring greater inclusion of women in Italy’s economic and industrial development.
Celebrating Women Driving Innovation and Sustainability
The Le Donne di Ora Award recognizes women who are contributing to the evolution of business, innovation, sustainability, and social progress. Finalists are selected by a multidisciplinary jury representing institutional, economic, and innovation sectors, reflecting the award’s strong connection to Italy’s industrial transformation.
More information about the initiative can be found on the official Invitalia platform:
https://www.invitalia.it/incentivi-e-strumenti/premio-le-donne-di-ora
Beyond individual recognition, the award highlights a broader structural shift: the increasing importance of women’s leadership in shaping sustainable and competitive economies.
Sustainable Packaging Innovation in a Changing Industry
As global supply chains evolve, the packaging industry is undergoing rapid transformation driven by environmental regulations, digitalisation, and circular economy principles.
Sustainable packaging innovation has become a strategic priority for companies seeking to reduce environmental impact while improving operational efficiency and compliance.
Lara Botta’s Contribution to Sustainable Business Transformation
Lara Botta, Vice President of BOTTA EcoPackaging, was selected as a finalist in recognition of her work at the intersection of sustainability and commercial innovation.
In 2018, she founded the EcoPackaging Division at BOTTA, focusing on more efficient and sustainable packaging solutions. Her work has since been recognized with the SMAU Innovation Award and the Packaging Excellence Award.
She has also led initiatives aimed at improving access to sustainable packaging for small and medium-sized enterprises. Through Instapack.me, BOTTA’s Web2Pack platform, companies can more easily access eco-friendly packaging solutions. In addition, she has supported educational initiatives such as PACK HERO: The Eco Adventure, a gamified program introduced in schools and universities to promote environmental awareness and STEM skills.
This recognition further reinforces BOTTA EcoPackaging’s commitment to reducing environmental impact through packaging innovation while improving efficiency for B2B customers. The company continues to invest in sustainable materials, digital technologies, and circular economy solutions to support the future of responsible packaging.
To learn more about BOTTA EcoPackaging’s sustainability journey and innovation projects, visit: https://www.botta.it/eco-packaging/
