BOTTA EcoPackaging is proud to announce its feature in the September 2025 issue of Economy Magazine – Il Sole 24 Ore. The article explores how packaging has evolved into a strategic tool that goes beyond functionality, driving sustainability, brand communication, and customer engagement. Our Vice President, Lara Botta, shared her insights on the role of packaging in creating value for both businesses and the environment.
Packaging as a Strategic Differentiator
Today, packaging is no longer viewed as a secondary aspect of product design. According to an Ipsos survey, 72% of consumers state that packaging design influences their purchasing decisions. In addition, PwC’s Voice of the Consumer 2024 report found that 76% of global consumers consider sustainable lifestyles important, and they are willing to pay an average premium of 9.7% for products that demonstrate environmental responsibility.
These findings underline the importance of packaging as a decisive factor in shaping brand perception, building customer trust, and strengthening long-term loyalty.
Insights from Global Industry Leaders
The Economy Magazine feature included contributions from global experts and companies such as McKinsey, Simon-Kucher & Partners, and Gruppo Fedrigoni. Their research confirms the growing importance of sustainability:
- McKinsey & NielsenIQ reported that products with ESG-related claims achieved 28% higher cumulative growth over five years compared to products without such claims.
- Simon-Kucher (2024) found that 57% of consumers fear greenwashing, and 70% verify sustainability information before trusting brand claims.
- Bain & Company (2024) highlighted that Generation Z and Millennials are leading the demand for sustainable and eco-conscious products worldwide.
Conclusion
In general, the recognition in Economy Magazine – Il Sole 24 Ore reinforces BOTTA EcoPackaging’s role as a leader in sustainable packaging innovation. As businesses and consumers increasingly demand environmentally responsible solutions, packaging has become a key driver of brand value and competitive differentiation. Therefore, BOTTA EcoPackaging remains committed to delivering sustainable, innovative, and effective packaging solutions that support a circular economy.
Read the full article in the September 2025 issue of Economy Magazine – Il Sole 24 Ore.
