On 5 November 2025, BOTTA EcoPackaging proudly took part in the round table discussion “Process Efficiency Between Innovation and Sustainability” during SMAU Milano 2025, Italy’s leading innovation fair.
Representing our company, Roberta Serangelo – Key Account and Senior Consultant – brought our voice to a high-level conversation on how businesses can transform their production models through technology, operational efficiency, and circular economy principles.
A Dialogue with Industry Leaders
The round table was an open and practical discussion with major players in the Italian industrial landscape, including:
Esselunga · EPTA Group · Nordmeccanica · Scm Group · Tetra Pak · and others
The session explored how innovation must serve efficiency, and how efficiency must serve true sustainability.
The debate was moderated by Silvia Pagliuca from Il Sole 24 Ore, bringing forward the voices of companies that are actively transforming their processes.
Our Contribution
BOTTA EcoPackaging shared our practical experience in:
• designing zero-waste packaging systems
• applying circular economy logic to daily production
• integrating sustainable consultancy into operational decisions
• developing certified, scalable packaging alternatives
Roberta Serangelo highlighted that sustainability is not only a value — it is a measurable process, and it must generate efficiency, compliance, and competitiveness.
Why Events Like SMAU Matter
SMAU confirms its role as a crucial platform where industry, technology and sustainability converge.
For BOTTA EcoPackaging, taking part in this round table means reinforcing our commitment to:
• reduce inefficiencies in industrial packaging
• help companies transition to circular supply chains
• combine innovation with real operational results
We believe that every production line can become more sustainable — not as an exception, but as a standard.
Looking Ahead
This event further strengthens our network and opens the door to new collaborations with companies looking to optimise their processes, comply with EU sustainability regulations, and eliminate single-use plastics in packaging.
To explore how your company can upgrade its packaging systems, our team of certified consultants in EU eco-regulations is available for tailored support.
