BOTTA EcoPackaging is proud to be highlighted in Gianmarco Gabrieli’s book, Il Nazionalismo Fa Male (anche al Prosecco) / Nationalism Hurts (Even Prosecco), alongside other top Italian companies such as Icro Coating, Fasion Matrix, De Nigris, Santini SpA, Pedrollo Group, and Divella SpA.
The book explores how Italian SMEs can thrive in a globalized economy despite protectionist pressures. BOTTA EcoPackaging’s feature showcases how digital tools, sustainable packaging, and innovative logistics turn challenges into opportunities, helping brands improve traceability, efficiency, and circularity.
Showcasing Italian Excellence
The book includes a dedicated section of Italian business case studies, demonstrating how companies combine Made in Italy craftsmanship, innovation, and sustainability to succeed internationally while maintaining strong local roots. BOTTA EcoPackaging’s inclusion highlights its leadership in digital and sustainable packaging solutions.
Insights from the Book Highlighted by BOTTA EcoPackaging
Gabrieli’s book emphasizes that protectionism and market barriers can stifle innovation. BOTTA EcoPackaging demonstrates that challenges can become opportunities through:
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Sustainable packaging solutions reducing environmental impact
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Digital tools like iQRcode™ and for traceability and compliance
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Optimized logistics with tools like the pallet optimizer
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Educational initiatives like Pack Hero, promoting awareness of circular packaging
“Innovation and sustainability are not just strategies — they are the keys to thriving globally without losing local identity.”
These strategies show that sustainability and innovation are essential for success in today’s interconnected global economy.
The Bigger Picture: Open Markets and Global Opportunities
Il Nazionalismo Fa Male stresses that companies that embrace openness, collaboration, and technology are better equipped to navigate global markets. BOTTA EcoPackaging’s story exemplifies how Italian SMEs can enhance supply chain efficiency, expand internationally, and contribute to a circular economy without losing their local identity.
We sincerely thank Gianmarco Gabrieli and Rubbettino for including BOTTA EcoPackaging in this inspiring collection of Italian business stories.
We invite readers, industry professionals, and enthusiasts of innovation and sustainable packaging to explore the book — a practical guide with case studies and insights on how Italian companies thrive globally.
Get your copy of Il Nazionalismo Fa Male (anche al Prosecco) / Nationalism Hurts (Even Prosecco) today and discover how Italian innovation, sustainability, and digital packaging solutions are shaping the future.
