BOTTA EcoPackaging is proud to share the recent feature of our Vice President, Lara Botta, in Il Sole 24 Ore’s prestigious blog series To Be Continued. The article highlights the unique journey of BOTTA EcoPackaging—from its roots as a family business to becoming one of Europe’s leading innovators in sustainable packaging.
Lara Botta’s story is one of passion, perseverance, and vision. With a background that spans healthcare, sociology, and international business, Lara returned to the family company with a fresh perspective and a bold ambition: to innovate while honoring the company’s legacy. Initially joining with the intent to challenge the status quo, she quickly became an engine for transformation within the company.
Under Lara’s leadership, BOTTA EcoPackaging has embraced “innovation frugale” — prioritizing smart, efficient solutions that maximize impact without excessive investment. One of her groundbreaking initiatives was converting a traditional warehouse into a vibrant digital marketplace, expanding the company’s reach and modernizing operations.
Since 2018, BOTTA has also been at the forefront of sustainable packaging solutions, anticipating market trends well before sustainability became a widespread priority. This foresight has earned the company recognition from the Financial Times as one of Europe’s top 100 most innovative companies.
The feature also sheds light on BOTTA EcoPackaging’s unique company culture—one that blends the solidity of decades of craftsmanship with the restless curiosity of innovation. Here, every idea is tested by those who propose it, and leadership leads by example, inspiring teams to embrace change with confidence and humility.
Beyond the business success, Lara Botta’s commitment extends to social impact and female empowerment, championing STEM education and supporting reintegration programs for women. This holistic approach reflects BOTTA’s broader mission: to grow sustainably, responsibly, and inclusively.
We invite you to read the full article in Il Sole 24 Ore to discover how BOTTA EcoPackaging is shaping the future of packaging — grounded in heritage, driven by innovation, and committed to a better tomorrow.
Read the full feature here: Link
