We are excited to share that BOTTA EcoPackaging has been featured in the latest issue of Converter & Cartotecnica, a leading publication for the paper and converting industry. The feature highlights our pioneering role in the transition toward the Digital Product Passport (DPP) and the upcoming GS1 Sunrise 2027 global shift to 2D barcodes. As European sustainability regulations evolve, packaging is no longer just a physical container; it is becoming a critical “compliance infrastructure” that bridges the gap between products and digital transparency.
At the heart of this revolution is our iQRcode™, a dynamic 2D barcode system designed to automate EU environmental labeling and meet future DPP requirements. Unlike static codes, iQRcode™ allows brands to manage and update essential data—such as material composition, recycling instructions, and supply chain origins—without needing to reprint packaging. As our Vice President, Lara Botta, noted in the feature, “The challenge isn’t printing a code, but managing the data behind it.” By integrating these smart solutions, we help businesses ensure compliance across multiple European markets while fostering consumer trust through transparent, accessible information.
Key Takeaways for Sustainable Brands:
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Feature
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Benefit for Your Business
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iQRcode™ Integration
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Automates recycling labels across various EU countries, ensuring compliance with local laws.
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DPP Readiness
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Prepares your products for the mandatory Digital Product Passport requirements coming by 2027.
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GS1 Sunrise 2027
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Future-proofs your packaging with 2D barcodes that function at point-of-sale and beyond.
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Dynamic Data Management
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Update product information in real-time without the cost or waste of reprinting.
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Explore how iQRcode™ can transform your packaging strategy. Contact our experts today to learn more about our eco-friendly solutions and compliance consultancy.
