BOTTA EcoPackaging has been recognized with the SMAU Innovation Award 2025 for its pioneering iQRcode™ technology — a breakthrough that simplifies packaging compliance and advances sustainability across Europe.
What Is the SMAU Innovation Award and Why Does It Matter?
The SMAU Innovation Award is one of Italy’s leading recognitions for excellence in digital transformation, innovation, and sustainable business growth.
This year, SMAU acknowledged BOTTA EcoPackaging’s iQRcode™, an innovation that bridges smart packaging and sustainability, aligning with new EU environmental labeling rules and the upcoming Digital Product Passport (DPP).
🔗 Read the full case study on SMAU: BOTTA EcoPackaging Case Study on SMAU.it
How Does iQRcode™ Simplify Packaging Compliance in Europe?
iQRcode™ enables brands to meet local and EU regulations effortlessly through dynamic, cloud-based labeling.
Key features include:
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Real-time compliance updates per country
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No need for reprints or redesigns
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Seamless integration with the EU Digital Product Passport
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Access to data analytics on packaging use and consumer engagement
By combining smart data with eco-design, BOTTA EcoPackaging turns regulatory complexity into an opportunity for innovation.
Why Is Smart Packaging Key to Sustainability and Digital Transformation?
Traditional packaging is static — once printed, it cannot evolve.
Smart packaging, powered by iQRcode™, makes every box, label, or bottle part of a digital ecosystem.
Benefits include:
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Reduction of waste and materials
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Centralized digital compliance
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Improved transparency and traceability
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Strengthened consumer engagement and trust
BOTTA EcoPackaging demonstrates how innovation and responsibility can coexist — making packaging intelligent, efficient, and sustainable.
What’s Next for BOTTA EcoPackaging After the SMAU Award?
This recognition adds to a growing list of innovations and awards for BOTTA EcoPackaging.
The company remains focused on developing new solutions that combine smart technology, eco-friendly materials, and design excellence.
“Our mission is to make packaging intelligent, sustainable, and compliant,” says the BOTTA EcoPackaging team.
Learn more about iQRcode™ Smart Labeling Technology
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