The world of Packaging is constantly evolving because it has to meet the needs of the consumer, who is increasingly oriented towards Sustainable Packaging. According to a 2018 survey, in fact, 75% of consumers admit that their purchasing preferences are influenced by sustainable packaging and 50% are inclined to change brands to have a material with a low environmental impact.
Consumers are more aware and are more inclined towards eco-friendly packaging. In fact, according to a study carried out by Two Sides, relevant data on consumer perception regarding sustainability emerges:
- 70% of the surveyed sample are taking actions to decrease plastic-based compound packaging;
- 44% are inclined to spend more money to buy a product if it is contained in sustainable packaging;
- 58% of the respondents are inclined to put a higher fee on plastic-based packaging;
- 66% want to receive a product purchased online in paper rather than plastic packaging.
One of the sectors most affected by the need for change is the large-scale retail trade, which has been under great pressure to reduce the use of disposable plastic bags. Retailers offer different solutions for their customers’ shopping bags and, according to the study by Two Sides, relevant data emerges. Consumers prefer a paper shopping bag for the following reasons:
- 52% of consumers prefer paper-based composite bags due to their recyclability;
- 43% of respondents prefer a bag made of renewable materials;
- 47% believe that paper shopping bags are better in terms of compostability.
Using sustainable packaging therefore satisfies the needs of your customers who are increasingly oriented towards recyclable and environmentally friendly materials, and above all, builds their loyalty to your brand. Without forgetting the great positive impact that such sustainable packaging solutions have on our environment.
