{"id":33581,"date":"2026-10-20T15:57:04","date_gmt":"2026-10-20T13:57:04","guid":{"rendered":"https:\/\/www.botta.it\/?p=33581"},"modified":"2026-10-20T16:10:49","modified_gmt":"2026-10-20T14:10:49","slug":"paperisation-emballages-au-dela-de-la-substitution","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/press-release-fr\/paperisation-emballages-au-dela-de-la-substitution\/","title":{"rendered":"\u00ab La paperisation ne se r\u00e9sume plus \u00e0 une simple logique de substitution \u00bb"},"content":{"rendered":"

Chaque jour, nous voyons passer des articles n\u00e9gatifs sur les emballages, mais quelle est votre bonne nouvelle pr\u00e9f\u00e9r\u00e9e de l\u2019ann\u00e9e \u00e9coul\u00e9e ? Nous en avons discut\u00e9 r\u00e9cemment avec Lara Botta, VP chez BOTTA EcoPackaging, tout en abordant les principaux sujets du Sustainable Packaging Summit 2026.<\/p>\n

 <\/p>\n

Selon vous, quels seront les principaux sujets de discussion du Sustainable Packaging Summit 2026 ?<\/strong><\/p>\n

Pour moi, la question centrale sera de savoir comment passer de l\u2019ambition \u00e0 la mise en \u0153uvre. L\u2019ampleur du d\u00e9fi est \u00e9vidente : en 2023, l\u2019UE a g\u00e9n\u00e9r\u00e9 79,7 millions de tonnes de d\u00e9chets d\u2019emballages, soit 177,8 kg par habitant (Eurostat, 2025). Parall\u00e8lement, les emballages repr\u00e9sentent environ 40 % de la consommation de plastique en Europe (Agence europ\u00e9enne pour l\u2019environnement [AEE], 2023). Ces chiffres montrent clairement que des changements progressifs ne suffiront pas.<\/p>\n

Le PPWR sera naturellement un sujet majeur, mais j\u2019esp\u00e8re que nous irons au-del\u00e0 de la simple conformit\u00e9. Nous devons discuter de la mani\u00e8re dont la r\u00e9glementation peut devenir un catalyseur pour une meilleure conception, de meilleures infrastructures et des mod\u00e8les \u00e9conomiques v\u00e9ritablement circulaires.<\/p>\n

Je m\u2019attends aussi \u00e0 un vif d\u00e9bat autour des mat\u00e9riaux. Le papier et les solutions \u00e0 base de fibres, les plastiques, le r\u00e9emploi et le recyclage avanc\u00e9 ont tous un r\u00f4le \u00e0 jouer, mais aucun ne doit \u00eatre consid\u00e9r\u00e9 comme une r\u00e9ponse universelle. De plus en plus, la conversation doit aussi porter sur l\u2019\u00e9conomie. Une solution d\u2019emballage durable qui ne peut pas passer \u00e0 l\u2019\u00e9chelle, \u00eatre performante ou \u00eatre viable commercialement aura du mal \u00e0 produire un impact significatif. La v\u00e9ritable opportunit\u00e9 consiste \u00e0 relier les progr\u00e8s environnementaux \u00e0 la r\u00e9alit\u00e9 commerciale et \u00e0 transformer l\u2019innovation en quelque chose que le march\u00e9 peut r\u00e9ellement adopter.<\/p>\n

 <\/p>\n

Vous mod\u00e9rerez un panel sur la paperisation lors du Summit : comment cette tendance a-t-elle \u00e9volu\u00e9 selon vous au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e ?<\/strong><\/p>\n

La paperisation a clairement d\u00e9pass\u00e9 la simple logique de substitution. Il y a un an, une grande partie du d\u00e9bat portait sur le remplacement du plastique \u00e0 usage unique par du papier ; aujourd\u2019hui, la question la plus int\u00e9ressante est de savoir comment concevoir des emballages \u00e0 base de fibres capables d\u2019offrir les fonctionnalit\u00e9s qu\u2019exigent les cha\u00eenes d\u2019approvisionnement modernes.<\/p>\n

Cet int\u00e9r\u00eat est tout \u00e0 fait justifi\u00e9. Les emballages en papier disposent d\u00e9j\u00e0 en Europe d\u2019une solide infrastructure de recyclage, avec des taux de recyclage annonc\u00e9s d\u2019environ 87 % (Cepi, 2024), alors que l\u2019UE n\u2019a recycl\u00e9 que 42,1 % de ses d\u00e9chets d\u2019emballages en plastique en 2023 (Eurostat, 2025). Mais la le\u00e7on \u00e0 en tirer n\u2019est pas que le papier est automatiquement meilleur. C\u2019est que le choix du mat\u00e9riau doit \u00eatre envisag\u00e9 en lien avec la conception, les infrastructures et les r\u00e9alit\u00e9s de fin de vie.<\/p>\n

Notre propre travail chez BOTTA EcoPackaging refl\u00e8te cette \u00e9volution. Par exemple, notre Eco-Transparent Paper Polybag a \u00e9t\u00e9 con\u00e7u comme une alternative en papier translucide aux sachets plastiques classiques, montrant que la paperisation gagne des applications o\u00f9 la fonctionnalit\u00e9 et l\u2019aspect ont traditionnellement favoris\u00e9 le plastique \u00e0 usage unique.<\/p>\n

C\u2019est l\u00e0 que se dirige la paperisation selon moi : s\u2019\u00e9loigner d\u2019un effet de mode marketing pour aller vers une transformation plus technique et fond\u00e9e sur des preuves.<\/p>\n

 <\/p>\n

Nous voyons chaque jour de nombreuses histoires inqui\u00e9tantes ou n\u00e9gatives sur les emballages, au point qu\u2019il peut \u00eatre difficile de se souvenir des r\u00e9ussites en mati\u00e8re d\u2019innovation et de durabilit\u00e9. Quelle a \u00e9t\u00e9 votre bonne nouvelle pr\u00e9f\u00e9r\u00e9e dans le domaine des emballages au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e ?<\/strong><\/p>\n

Ma bonne nouvelle pr\u00e9f\u00e9r\u00e9e, c\u2019est le nombre croissant d\u2019innovations qui permettent aux emballages \u00e0 base de fibres de fonctionner dans des applications auparavant jug\u00e9es trop difficiles.<\/p>\n

Je trouve cela encourageant, car nous ne parlons plus seulement de remplacer un mat\u00e9riau par un autre. Nous voyons de l\u2019innovation dans les barri\u00e8res, les fermetures, la fibre moul\u00e9e, le calage et les emballages de protection ; en somme, les ing\u00e9nieurs r\u00e9solvent les probl\u00e8mes techniques difficiles qui d\u00e9terminent si une alternative peut r\u00e9ellement fonctionner \u00e0 grande \u00e9chelle.<\/p>\n

Les progr\u00e8s sont \u00e9galement mesurables. Les emballages en papier et carton disposent d\u00e9j\u00e0 d\u2019un syst\u00e8me de recyclage mature en Europe, et les donn\u00e9es europ\u00e9ennes r\u00e9centes montrent que 75,1 % de l\u2019ensemble des produits en papier ont \u00e9t\u00e9 recycl\u00e9s en 2024.<\/p>\n

La diversit\u00e9 des id\u00e9es qui \u00e9mergent du secteur est elle aussi encourageante. Les Sustainability Awards l\u2019illustrent bien : le paysage de l\u2019innovation n\u2019est plus domin\u00e9 par un seul mat\u00e9riau ou une seule voie technologique.<\/p>\n

Pour moi, la bonne nouvelle est que le secteur apprend \u00e0 transformer les d\u00e9fis de durabilit\u00e9 en d\u00e9fis d\u2019ing\u00e9nierie, puis en opportunit\u00e9s commerciales.<\/p>\n

 <\/p>\n

Quand vous pensez au Sustainable Packaging Summit 2026, qu\u2019est-ce qui vous r\u00e9jouit le plus ?<\/strong><\/p>\n

Ce que j\u2019attends le plus, ce sont les conversations qui naissent entre les sessions, lorsque des personnes issues de maillons tr\u00e8s diff\u00e9rents de la cha\u00eene de valeur s\u2019assoient ensemble et r\u00e9alisent qu\u2019elles r\u00e9solvent diff\u00e9rentes parties d\u2019un m\u00eame probl\u00e8me.<\/p>\n

L\u2019emballage est par nature collaboratif. Un transformateur ne peut pas cr\u00e9er seul une solution circulaire ; il en va de m\u00eame pour une marque, un producteur de mat\u00e9riaux, un recycleur, un r\u00e9gulateur ou une entreprise technologique. Nous devons comprendre les contraintes de l\u2019autre c\u00f4t\u00e9 de la cha\u00eene de valeur avant de pouvoir concevoir des solutions qui fonctionnent dans le monde r\u00e9el.<\/p>\n

J\u2019ai particuli\u00e8rement h\u00e2te de mod\u00e9rer la discussion sur la paperisation. Le sujet a un r\u00e9el \u00e9lan, mais il m\u00e9rite aussi un d\u00e9bat honn\u00eate. L\u2019Europe recycle d\u00e9j\u00e0 les emballages en papier \u00e0 un taux bien sup\u00e9rieur \u00e0 celui des emballages en plastique, mais nous devons encore traiter les questions des barri\u00e8res, des rev\u00eatements, de l\u2019approvisionnement en fibres, des exigences de contact alimentaire et des r\u00e9alit\u00e9s de la collecte et du recyclage.<\/p>\n

En d\u00e9finitive, j\u2019esp\u00e8re que les participants quitteront Utrecht avec moins de slogans et davantage d\u2019id\u00e9es pratiques, et, id\u00e9alement, avec de nouveaux partenariats capables de transformer ces id\u00e9es en r\u00e9alit\u00e9.<\/p>\n

 <\/p>\n

Nous sommes heureux d\u2019\u00eatre pr\u00e9sent\u00e9s dans Packaging Europe. Lisez l\u2019article complet ici<\/a>.<\/p>\n

Cliquez ici<\/a> pour en savoir plus sur la participation \u00e0 l\u2019\u00e9dition de cette ann\u00e9e du Sustainable Packaging Summit et utilisez le code SPK15 pour b\u00e9n\u00e9ficier de 15 % de r\u00e9duction sur tous les types de billets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chaque jour, nous voyons passer des articles n\u00e9gatifs sur les emballages, mais quelle est votre bonne nouvelle pr\u00e9f\u00e9r\u00e9e de l\u2019ann\u00e9e \u00e9coul\u00e9e ? Nous en avons discut\u00e9 r\u00e9cemment avec Lara Botta, VP chez BOTTA EcoPackaging, tout en abordant les principaux sujets du Sustainable Packaging Summit 2026.   Selon vous, quels seront les principaux sujets de discussion …<\/p>\n

\u00ab La paperisation ne se r\u00e9sume plus \u00e0 une simple logique de substitution \u00bb<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":33592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[4263],"tags":[],"class_list":["post-33581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-fr"],"aioseo_notices":[],"yoast_head":"\nBOTTA PACKAGING \u00bb eco-packaging solutions<\/title>\n<meta name=\"description\" content=\"La paperisation des emballages d\u00e9passe la simple substitution du plastique. 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