{"id":30431,"date":"2026-06-24T16:43:47","date_gmt":"2026-06-24T14:43:47","guid":{"rendered":"https:\/\/www.botta.it\/?p=30431"},"modified":"2026-06-24T16:48:34","modified_gmt":"2026-06-24T14:48:34","slug":"botta-ecopackaging-lara-botta-sustainable-packaging-summit-2026-content-partner","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/botta-ecopackaging-lara-botta-sustainable-packaging-summit-2026-content-partner\/","title":{"rendered":"La VP de BOTTA EcoPackaging, Lara Botta, rejoint le Sustainable Packaging Summit 2026 en tant que Content Partner"},"content":{"rendered":"

Aujourd’hui, le passage \u00e0 des pratiques respectueuses de l’environnement est une n\u00e9cessit\u00e9 commerciale non n\u00e9gociable. \u00c9voluer vers des pratiques commerciales v\u00e9ritablement durables exige de l’enthousiasme pour l’environnement et, parall\u00e8lement, n\u00e9cessite un mod\u00e8le d’entreprise clair et rentable qui profite \u00e0 toutes les parties prenantes. Cela est particuli\u00e8rement irr\u00e9futable dans l’industrie de l’emballage, qui traverse une transformation profonde alors que la demande de solutions d’emballage durables ne cesse de cro\u00eetre. Pour faire progresser les discussions sur les solutions d’emballage durables<\/a>, Lara Botta, vice-pr\u00e9sidente de Botta EcoPackaging, a rejoint le Sustainable Packaging Summit 2026 en tant que content partner, un \u00e9v\u00e9nement organis\u00e9 par Packaging Europe.<\/p>\n

Pour initier ce partenariat, Lara Botta a r\u00e9cemment particip\u00e9 \u00e0 un webinaire crucial du secteur le 16 juin 2026. Ce webinaire \u00e9tait anim\u00e9 par Packaging Europe<\/a> dans le cadre du Sustainable Packaging Summit 2026 et portait sur la mani\u00e8re dont les entreprises peuvent construire un argumentaire commercial solide en faveur de la durabilit\u00e9 dans l’emballage, en alignant les objectifs environnementaux avec la rentabilit\u00e9, l’investissement et la valeur actionnariale.<\/p>\n

 <\/p>\n

\"\"
\nSource: https:\/\/www.linkedin.com\/posts\/sustainablepackagingsummit-sustainablepackaging-share-7470486043817910273-mN8x\/<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Embarquer les Directeurs Financiers et les Actionnaires sur la Voie de la Transformation Durable de l’Emballage<\/h2>\n

 <\/p>\n

Pendant longtemps, les d\u00e9partements financiers et les strat\u00e8ges de la durabilit\u00e9 ont travaill\u00e9 en silos. Le plus grand d\u00e9fi pour les cha\u00eenes d’approvisionnement modernes et les leaders de l’emballage est de r\u00e9pondre \u00e0 une question fondamentale : comment embarquer le directeur financier (CFO) et les actionnaires dans l’aventure de la transformation durable de l’emballage ? Au cours du webinaire, les dirigeants du secteur ont discut\u00e9 des strat\u00e9gies n\u00e9cessaires pour cr\u00e9er un cadre solide pour les changements \u00e9cologiques. Les enseignements ont soulign\u00e9 que la transition vers la circularit\u00e9 est tout autant une strat\u00e9gie financi\u00e8re qu’environnementale.<\/p>\n

Les entreprises peuvent b\u00e2tir un argumentaire financier solide en faveur de l’emballage durable en consid\u00e9rant la durabilit\u00e9 comme un objectif intelligent \u00e0 long terme, plut\u00f4t que comme une d\u00e9pense suppl\u00e9mentaire. Attendre pour agir engendre davantage de responsabilit\u00e9s financi\u00e8res et r\u00e9glementaires, notamment avec l’arriv\u00e9e imminente du PPWR, qui va compl\u00e8tement modifier les normes de conformit\u00e9 \u00e0 l’\u00e9chelle de l’industrie. Lors du webinaire, Lara a mis l’accent sur le d\u00e9tail crucial de la mani\u00e8re dont ces pressions r\u00e9glementaires et de co\u00fbts affectent le plus les PME, car elles ne disposent pas de la m\u00eame abondance de ressources que les grandes entreprises pour agir soudainement face \u00e0 ces changements. C’est pourquoi nous devons tous commencer AUJOURD’HUI !<\/p>\n

Prochaines \u00c9tapes pour les Leaders de la Durabilit\u00e9<\/h2>\n

 <\/p>\n

Pour rapprocher avec succ\u00e8s les op\u00e9rations et la finance, les dirigeants doivent cesser de pr\u00e9senter les projets uniquement sur la base de leurs m\u00e9rites environnementaux et commencer \u00e0 positionner la transformation durable comme un outil essentiel de gestion des risques professionnels. Le Sustainable Packaging Summit 2026 va apporter des enseignements pr\u00e9cieux pour le parcours de transformation durable de l’emballage de votre entreprise. Ne manquez cet \u00e9v\u00e9nement sous aucun pr\u00e9texte !<\/p>\n

En tant que content partner officielle, Lara Botta sera fi\u00e8re de se joindre au sommet pour aider \u00e0 apporter des solutions \u00e0 vos d\u00e9fis en mati\u00e8re de durabilit\u00e9.<\/p>\n

BOTTA EcoPackaging<\/a>\u00a0continue de vous proposer des solutions d’emballage durables pour une cha\u00eene d’approvisionnement respectueuse de l’environnement. Contactez-nous d\u00e8s aujourd’hui<\/a> pour votre transformation durable de l’emballage.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, le passage \u00e0 des pratiques respectueuses de l’environnement est une n\u00e9cessit\u00e9 commerciale non n\u00e9gociable. \u00c9voluer vers des pratiques commerciales v\u00e9ritablement durables exige de l’enthousiasme pour l’environnement et, parall\u00e8lement, n\u00e9cessite un mod\u00e8le d’entreprise clair et rentable qui profite \u00e0 toutes les parties prenantes. Cela est particuli\u00e8rement irr\u00e9futable dans l’industrie de l’emballage, qui traverse une transformation …<\/p>\n

La VP de BOTTA EcoPackaging, Lara Botta, rejoint le Sustainable Packaging Summit 2026 en tant que Content Partner<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":30424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"aioseo_notices":[],"yoast_head":"\nLara Botta Content 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