{"id":30016,"date":"2026-04-14T10:55:55","date_gmt":"2026-04-14T08:55:55","guid":{"rendered":"https:\/\/www.botta.it\/?p=30016"},"modified":"2026-04-14T10:56:37","modified_gmt":"2026-04-14T08:56:37","slug":"botta-ecopackaging-promeut-des-solutions-de-packaging-durable-pour-lecosysteme-retail-a-sustainablesolutionsmatch-2026","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/botta-ecopackaging-promeut-des-solutions-de-packaging-durable-pour-lecosysteme-retail-a-sustainablesolutionsmatch-2026\/","title":{"rendered":"BOTTA EcoPackaging Promeut des Solutions de Packaging Durable pour l\u2019Ecosyst\u00e8me Retail \u00e0 SustainableSolutionsMatch 2026"},"content":{"rendered":"<p>Le 19 mars 2026, <a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a> a particip\u00e9 \u00e0 <a href=\"https:\/\/www.b2match.com\/e\/sustainablesolutionsmatch2026\">SustainableSolutionsMatch 2026<\/a>, une initiative europ\u00e9enne de r\u00e9f\u00e9rence d\u00e9di\u00e9e \u00e0 favoriser la collaboration, l\u2019innovation et le partage de connaissances entre partenaires partageant un objectif commun\u00a0: construire une \u00e9conomie plus durable et circulaire.<\/p>\n<p>Cette \u00e9dition a pr\u00e9vu une session de pitching d\u00e9di\u00e9e au cours de laquelle Lara Botta, Vice-pr\u00e9sidente de BOTTA EcoPackaging, a pr\u00e9sent\u00e9 une vision claire des d\u00e9fis actuels du secteur retail ainsi que des opportunit\u00e9s li\u00e9es aux solutions de packaging durable pour guider la transition vers des alternatives responsables et efficaces.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u00c0 Propos de SustainableSolutionsMatch 2026<\/h4>\n<p>SustainableSolutionsMatch 2026 est un \u00e9v\u00e9nement en ligne organis\u00e9 par <a href=\"https:\/\/een.ec.europa.eu\/\">Enterprise Europe Network<\/a> et <a href=\"https:\/\/up2circ.eu\/\">Up2Circ<\/a>, avec le soutien de la <a href=\"https:\/\/commission.europa.eu\/index_fr\">Commission europ\u00e9enne<\/a>, qui combine des sessions de pitching th\u00e9matiques et des r\u00e9unions B2B. Il s\u2019agit du premier \u00e9v\u00e9nement virtuel intersectoriel con\u00e7u pour soutenir les entreprises europ\u00e9ennes dans leur parcours vers une \u00e9conomie durable et circulaire.<\/p>\n<p>Apr\u00e8s le succ\u00e8s de la premi\u00e8re \u00e9dition en 2025, <a href=\"https:\/\/www.b2match.com\/e\/sustainablesolutionsmatch2026\">SustainableSolutionsMatch<\/a> a de nouveau organis\u00e9 des sessions de pitching en ligne pour pr\u00e9senter des innovations concr\u00e8tes et applicables provenant de toute l\u2019Europe. Pour les entreprises, les institutions de R&amp;D, les organisations publiques et d\u2019autres organisations europ\u00e9ennes, l\u2019\u00e9v\u00e8nement a repr\u00e9sent\u00e9 une plateforme de grande valeur pour\u00a0:<\/p>\n<ul>\n<li>relever les d\u00e9fis en mati\u00e8re de durabilit\u00e9 avec des id\u00e9es pratiques et r\u00e9alisables<\/li>\n<li>construire des partenariats strat\u00e9giques dans le secteur du commerce de d\u00e9tail<\/li>\n<li>acqu\u00e9rir des connaissances aupr\u00e8s d\u2019intervenants de premier plan et d\u2019experts du secteur<\/li>\n<li>d\u00e9couvrir de nouvelles approches et technologies qui fa\u00e7onnent l\u2019avenir du packaging et de l\u2019\u00e9conomie circulaire<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>La Pr\u00e9sence de BOTTA et sa Contribution au Packaging Durable dans le Secteur Retail<\/h4>\n<p>Lors de la session de pitching \u2018\u2019 <a href=\"https:\/\/www.b2match.com\/e\/sustainablesolutionsmatch2026\/sessions\/c2Vzc2lvbjoyMDY2OTY=\">Sustainable Packaging Solutions for Retail Ecosystem<\/a>\u2019\u2019, Lara Botta, Vice-pr\u00e9sidente de <a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a>, a pr\u00e9sent\u00e9 une vue d\u2019ensemble des principaux d\u00e9fis du secteur du commerce de d\u00e9tail, tout en mettant en \u00e9vidence les opportunit\u00e9s de d\u00e9velopper des solutions de packaging durables et efficaces.<\/p>\n<p>Avec plus de 78 ans d\u2019exp\u00e9rience dans le packaging \u00e0 base de papier, BOTTA EcoPackaging continue de soutenir les entreprises \u00e0 travers\u00a0:<\/p>\n<ul>\n<li>des mat\u00e9riaux certifi\u00e9s (FSC et Aticelca)<\/li>\n<li>des designs r\u00e9utilisables pour r\u00e9duire les d\u00e9chets d\u2019emballage<\/li>\n<li>des services de conseil sur l\u2019\u00e9tiquetage \u00e9cologique et la conformit\u00e9 r\u00e9glementaire (ex. PPWR)<\/li>\n<li>des solutions op\u00e9rationnelles pour les entreprises, telles que des <a href=\"https:\/\/www.botta.it\/fr\/lca-calculator\/\">ACV<\/a> simplifi\u00e9es et des outils pour optimiser la logistique et l\u2019utilisation des mat\u00e9riaux<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30018\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2.png\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2.png 2560w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-1024x576.png 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-150x84.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-768x432.png 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-1536x864.png 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-2048x1152.png 2048w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/04\/sustainablesolutionsmatch-in-text-image-2-240x135.png 240w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Quelles Sont les Probl\u00e9matiques qui Influencent le Packaging dans le Retail\u00a0?<\/h4>\n<p>Ces derni\u00e8res ann\u00e9es, la sensibilisation et l\u2019attention \u00e0 la durabilit\u00e9 ont connu une croissance exponentielle, notamment \u00e0 la suite de nouvelles r\u00e9glementations comme le <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2025\/40\/oj\/eng?eliuri=eli%3Areg%3A2025%3A40%3Aoj&amp;locale=fr\">PPWR<\/a>. Aujourd\u2019hui, les secteurs du retail et du e-commerce sont soumises \u00e0 une pression croissante pour r\u00e9duire leur impact environnemental tout en maintenant leur efficacit\u00e9 et leur comp\u00e9titivit\u00e9 \u00e9conomique.<\/p>\n<p>Lors de la session, Lara Botta a mis en \u00e9vidence trois principales probl\u00e9matiques dans le monde du commerce de d\u00e9tail et du e-commerce.<\/p>\n<p><strong>1) Mat\u00e9riau de remplissage en exc\u00e8s <\/strong><\/p>\n<p>Les produits souples comme les textiles sont souvent exp\u00e9di\u00e9s dans des emballages con\u00e7us pour des articles fragiles, g\u00e9n\u00e9rant un exc\u00e8s de remplissage, de volume et d\u2019air transport\u00e9, avec des cons\u00e9quences telles que\u00a0:<\/p>\n<ul>\n<li>augmentation des co\u00fbts d\u2019exp\u00e9dition<\/li>\n<li>consommation accrue de mat\u00e9riaux<\/li>\n<li>utilisation inefficace des espaces<\/li>\n<li>faible recyclabilit\u00e9<\/li>\n<\/ul>\n<p><strong>2) D\u00e9chets plastiques non n\u00e9cessaires <\/strong><\/p>\n<p>Les feuillards \u00e0 usage unique et les mat\u00e9riaux de fixation en plastique sont encore largement utilis\u00e9s dans la logistique retail, entra\u00eenant\u00a0:<\/p>\n<ul>\n<li>usage non n\u00e9cessaire de plastique dans les op\u00e9rations et dans l\u2019\u00e9limination<\/li>\n<li>d\u00e9salignement par rapport aux objectifs de durabilit\u00e9<\/li>\n<li>complexit\u00e9 et co\u00fbts de gestion des d\u00e9chets majeures<\/li>\n<\/ul>\n<p><strong>3) Consommation excessive d\u2019adh\u00e9sif<\/strong><\/p>\n<p>L\u2019utilisation syst\u00e9matique de double bande adh\u00e9sive, m\u00eame lorsque la majorit\u00e9 des exp\u00e9ditions n\u2019est pas retourn\u00e9e ou ne n\u00e9cessite pas de refermeture, comporte\u00a0:<\/p>\n<ul>\n<li>ralentissement des proc\u00e9dures d\u2019emballage<\/li>\n<li>augmentation des d\u00e9chets par envoi<\/li>\n<li>co\u00fbts des mat\u00e9riaux majeures sans valeur ajout\u00e9e<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Les Solutions Innovantes et Durables pour l\u2019\u00c9cosyst\u00e8me Retail de BOTTA EcoPackaging<\/h4>\n<p>Pour faire face \u00e0 ces d\u00e9fis, BOTTA EcoPackaging d\u00e9veloppe des <a href=\"https:\/\/www.botta.it\/fr\/eco-emballage\/\">solutions d\u2019emballage \u00e9cologiques<\/a> con\u00e7ues pour optimiser les performances en r\u00e9duisant l\u2019impact environnemental dans les secteurs du retail et du e-commerce\u00a0:<\/p>\n<p><strong>1) <\/strong><a href=\"https:\/\/www.botta.it\/fr\/eco-emballage\/eco-envelopes-bags\/enveloppes-rembourrees-en-papier-ondule\/\"><strong>Corrugated Paper Padded Envelope<\/strong><\/a><\/p>\n<p>Enveloppe avec rembourrage<em>\u00a0<\/em>en papier compl\u00e8tement recyclable qui r\u00e9duit les \u00e9missions de CO\u2082 et \u00e9limine les mat\u00e9riaux de remplissage en plastique non n\u00e9cessaires, repr\u00e9sentant une alternative id\u00e9ale pour l\u2019\u00e9cosyst\u00e8me du commerce de d\u00e9tail.<\/p>\n<p><strong>2) <\/strong><a href=\"https:\/\/www.botta.it\/fr\/eco-emballage\/eco-palletisation-accessories\/eco-paper-strapping\/\"><strong>Eco-Paper Strapping<\/strong><\/a><\/p>\n<p>Alternative en papier kraft recyclable aux feuillards plastiques classiques, qui combine r\u00e9sistance, efficacit\u00e9 et durabilit\u00e9, garantissant une protection constante pendant les op\u00e9rations de logistique du commerce de d\u00e9tail.<\/p>\n<p><strong>3) <\/strong><a href=\"https:\/\/www.botta.it\/fr\/produits\/eco-emballage\/eco-closures-and-sealing-fr\/eco-lock-cardboard-box\/\"><strong>Eco-Lock Cardboard Box<\/strong><\/a><\/p>\n<p>Solution brevet\u00e9e de packaging auto-scellante qui \u00e9limine toute n\u00e9cessit\u00e9 d\u2019adh\u00e9sifs en exc\u00e8s, assurant en m\u00eame temps la protection des biens pendant le transport.<\/p>\n<p>Ces solutions \u00e9cologiques sont particuli\u00e8rement adapt\u00e9es aux entreprises e-commerce et omnicanales, aux marques du secteur fashion et du textile et aux PME op\u00e9rant dans le retail et la logistique.<\/p>\n<p>&nbsp;<\/p>\n<h4>Vers l\u2019Avenir du Packaging Durable<\/h4>\n<p>Des \u00e9v\u00e9nements comme <a href=\"https:\/\/www.b2match.com\/e\/sustainablesolutionsmatch2026\">SustainableSolutionsMatch 2026<\/a> jouent un r\u00f4le fondamental dans l\u2019acc\u00e9l\u00e9ration de la transition vers des pratiques commerciales plus responsables. Ils offrent des opportunit\u00e9s concr\u00e8tes de collaboration, d\u2019\u00e9change d\u2019id\u00e9es et de pr\u00e9sentation d\u2019innovations tangibles capables de fa\u00e7onner l\u2019\u00e9cosyst\u00e8me retail.<\/p>\n<p>La participation de Lara Botta refl\u00e8te l\u2019engagement constant de <a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a> dans le d\u00e9veloppement de solutions de packaging durable qui int\u00e8grent design intelligent et mat\u00e9riaux respectueux de l\u2019environnement.<\/p>\n<p>Pour plus d\u2019informations sur les solutions de packaging durable, visitez la page d\u00e9di\u00e9e \u00e0 l\u2019<a href=\"https:\/\/www.botta.it\/fr\/eco-emballage\/\">EcoPackaging<\/a> et d\u00e9couvrez comment BOTTA EcoPackaging peut soutenir vos futurs projets d\u2019emballage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 19 mars 2026, BOTTA EcoPackaging a particip\u00e9 \u00e0 SustainableSolutionsMatch 2026, une initiative europ\u00e9enne de r\u00e9f\u00e9rence d\u00e9di\u00e9e \u00e0 favoriser la collaboration, l\u2019innovation et le partage de connaissances entre partenaires partageant un objectif commun\u00a0: construire une \u00e9conomie plus durable et circulaire. Cette \u00e9dition a pr\u00e9vu une session de pitching d\u00e9di\u00e9e au cours de laquelle Lara Botta, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/botta-ecopackaging-promeut-des-solutions-de-packaging-durable-pour-lecosysteme-retail-a-sustainablesolutionsmatch-2026\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging Promeut des Solutions de Packaging Durable pour l\u2019Ecosyst\u00e8me Retail \u00e0 SustainableSolutionsMatch 2026<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":30022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - 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