{"id":29814,"date":"2026-03-06T10:45:56","date_gmt":"2026-03-06T09:45:56","guid":{"rendered":"https:\/\/www.botta.it\/?p=29814"},"modified":"2026-03-06T12:24:19","modified_gmt":"2026-03-06T11:24:19","slug":"iqrcode-de-botta-ecopackaging-a-lhonneur-dans-packaging-speaks-green-stampa-media-et-technoretail","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/press-and-releases\/iqrcode-de-botta-ecopackaging-a-lhonneur-dans-packaging-speaks-green-stampa-media-et-technoretail\/","title":{"rendered":"IQRCODE\u2122 DE BOTTA ECOPACKAGING \u00c0 L\u2019HONNEUR DANS PACKAGING SPEAKS GREEN, STAMPA MEDIA ET TECHNORETAIL"},"content":{"rendered":"<p><a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a>, entreprise leader dans les solutions de packaging durable bas\u00e9e \u00e0 Milan, est fi\u00e8re d\u2019annoncer sa pr\u00e9sence sur <a href=\"https:\/\/packagingspeaksgreen.com\/it\/legislazione\/botta-ecopackaging-risponde-al-digital-product-passport-con-iqrcodetm\">Packaging Speaks Green<\/a>, <a href=\"https:\/\/www.stampamedia.net\/digital-product-passport\/\">Stampa Media<\/a> et <a href=\"https:\/\/technoretail.it\/news\/botta-ecopackaging-lancia-iqrcode-il-sistema-di-qr-dinamico.html\">Technoretail<\/a>, contribuant ainsi au positionnement de <a href=\"https:\/\/www.botta.it\/fr\/iqrcode\/\">iQRcode\u2122<\/a> comme solution fiable en termes de conformit\u00e9 aux futures exigences du Passeport num\u00e9rique des produits (DPP) et de GS1 Sunrise 2027.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Qu\u2019est-ce que le Passeport num\u00e9rique des produits (DPP)\u00a0?<\/strong><\/h4>\n<p>Le Passeport num\u00e9rique des produits est un programme r\u00e9glementaire introduit dans le cadre du r\u00e8glement Ecodesign for Sustainable Products Regulation (ESPR) qui exige que les donn\u00e9es num\u00e9riques structur\u00e9es sur les produits soient accessibles via un support num\u00e9rique, tel que des codes QR 2D, tout au long du cicle de vie des produits.<\/p>\n<p>Les informations sur les mat\u00e9riaux, la recyclabilit\u00e9, la tra\u00e7abilit\u00e9 et la durabilit\u00e9 mises \u00e0 disposition par le DPP supporteront\u00a0:<\/p>\n<ul>\n<li>Activit\u00e9s de surveillance du march\u00e9<\/li>\n<li>Op\u00e9rations de recyclage<\/li>\n<li>Conformit\u00e9 transfrontali\u00e8re<\/li>\n<\/ul>\n<p>Il est pr\u00e9vu que le DPP sera mis en \u0153uvre d&rsquo;ici 2027 et qu\u2019il exigera que les produits soient accompagn\u00e9s d\u2019informations v\u00e9rifi\u00e9es et accessibles tout au long de la cha\u00eene de valeur.<\/p>\n<p>A l\u2019heure actuelle, le d\u00e9fi pour les entreprises consiste \u00e0 se conformer \u00e0 ces politiques, car la non-conformit\u00e9 apr\u00e8s 2027 entra\u00eenera :<\/p>\n<ul>\n<li>Sanctions financi\u00e8res<\/li>\n<li>Mises \u00e0 jour complexes de la documentation<\/li>\n<li>Restrictions du march\u00e9<\/li>\n<li>Ajustements concentr\u00e9s dans des d\u00e9lais courts<\/li>\n<li>Retrait des produits<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Qu\u2019est-ce que GS1 Sunrise 2027\u00a0?<\/strong><\/h4>\n<p>GS1 Sunrise 2027 est une initiative globale visant \u00e0 remplacer les codes-barres lin\u00e9aires avec des codes-barres bidimensionnels standardis\u00e9s capables d\u2019int\u00e9grer des donn\u00e9es logistiques, commerciales et r\u00e9glementaires dans un seul identificateur 2D.<\/p>\n<p>Les codes QR intelligents requis par l\u2019initiative GS1 garantissent que les informations peuvent \u00eatre scann\u00e9es par les syst\u00e8mes de caisse et accessibles en toute s\u00e9curit\u00e9 sur tous les march\u00e9s, en reliant les produits physiques aux donn\u00e9es figurant sur leur Passeport num\u00e9rique des produits.<\/p>\n<p>Cependant, le fait de disposer d\u2019un code QR ne garantit pas la conformit\u00e9 aux r\u00e9glementations europ\u00e9ennes en \u00e9volution. En effet, contrairement aux codes-barres classiques, les codes QR 2D permettent de mettre \u00e0 jour toujours les informations sur les produits et de les rendre accessibles \u00e0 l\u2019\u00e9chelle mondiale. En outre, entre 2027, les syst\u00e8mes de caisse des d\u00e9taillants devront \u00eatre capables de lire les nouveaux codes QR intelligents, qui garantiront l\u2019acc\u00e8s aux march\u00e9s cl\u00e9s.<\/p>\n<p>Passer \u00e0 la nouvelle g\u00e9n\u00e9ration de codes QR est essentiel pour les PME italiennes orient\u00e9es vers l\u2019exportation, en particulier celles actives sur le march\u00e9 europ\u00e9en, maintenant que la conformit\u00e9 aux normes europ\u00e9ens en mati\u00e8re de durabilit\u00e9 est obligatoire.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29820 aligncenter\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine1-1.png\" alt=\"\" width=\"419\" height=\"255\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine1-1.png 419w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine1-1-150x91.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine1-1-240x146.png 240w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Qu\u2019est-ce que iQRcode\u2122\u00a0?<\/strong><\/h4>\n<p>iQRcode\u2122 de BOTTA EcoPackaging est un syst\u00e8me de QR dynamique dans lequel chaque code imprim\u00e9 est associ\u00e9 \u00e0 une fiche num\u00e9rique g\u00e9r\u00e9e de mani\u00e8re centralis\u00e9e pour des emballages sp\u00e9cifiques. Chaque code renvoie \u00e0 des informations organis\u00e9es et actualisables qui, en cas de modification des normes, peuvent \u00eatre r\u00e9vis\u00e9es en permettant ainsi aux emballages d\u00e9j\u00e0 distribu\u00e9s d\u2019afficher automatiquement les nouvelles informations \u00e0 la scansion.<\/p>\n<p><a href=\"https:\/\/www.botta.it\/fr\/iqrcode\/\">iQRcode\u2122<\/a> est con\u00e7u comme une extension des codes QR de base afin d\u2019aider les marques \u00e0 g\u00e9n\u00e9rer des codes-barres conformes et intelligents et de faciliter la cr\u00e9ation d\u2019\u00e9tiquettes environnementales.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Comment iQRcode\u2122 aide-t-il votre entreprise \u00e0 satisfaire les exigences du DPP et de GS1 Sunrise 2027\u00a0? <\/strong><\/h4>\n<p>\u00c0 l\u2019approche des exigences r\u00e9glementaires de DPP et GS1 Sunrise 2027, iQRcode\u2122 devient une infrastructure de conformit\u00e9 solide.<\/p>\n<p>La transition vers des politiques plus strictes et durables pose de nombreux d\u00e9fis op\u00e9rationnels significatifs aux entreprises, qui doivent aligner\u00a0:<\/p>\n<ul>\n<li>Conception du packaging<\/li>\n<li>Documentation des fournisseurs<\/li>\n<li>Exigences r\u00e9glementaires<\/li>\n<li>Proc\u00e9dures de reporting<\/li>\n<li>Informations sur les produits<\/li>\n<\/ul>\n<p>Tout en \u00e9vitant fr\u00e9quentes reconceptions et mises \u00e0 jour lourdes li\u00e9es aux modifications des sp\u00e9cifications r\u00e9glementaires.<\/p>\n<p>Dans ce contexte, iQRcode\u2122 devient un support de donn\u00e9es num\u00e9rique fiable et efficace capable de\u00a0:<\/p>\n<ul>\n<li>Inclure des informations dynamiques, v\u00e9rifi\u00e9es et r\u00e9visables sur les produits<\/li>\n<li>S\u2019adapter automatiquement aux diff\u00e9rentes exigences r\u00e9glementaires au niveau international<\/li>\n<li>Eliminer le besoin de multiples versions de packaging<\/li>\n<li>Optimiser les ressources et les proc\u00e9dures<\/li>\n<li>Respecter les sp\u00e9cifications r\u00e9glementaires de l&rsquo;UE dont DPP et GS1 Sunrise 2027<\/li>\n<li>R\u00e9duire les d\u00e9chets tout au long de la cha\u00eene de valeur<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Visitez la page d\u00e9di\u00e9e \u00e0 <a href=\"https:\/\/www.botta.it\/fr\/iqrcode\/\">iQRcode\u2122<\/a> pour en savoir plus sur les prochaines normes europ\u00e9ennes et l\u2019outil avanc\u00e9 iQRcode\u2122 de BOTTA EcoPackaging, ou contactez <a href=\"mailto:ecopack@botta.it\">ecopack@botta.it<\/a> pour d\u00e9couvrir comment am\u00e9liorer vos solutions de packaging durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging, entreprise leader dans les solutions de packaging durable bas\u00e9e \u00e0 Milan, est fi\u00e8re d\u2019annoncer sa pr\u00e9sence sur Packaging Speaks Green, Stampa Media et Technoretail, contribuant ainsi au positionnement de iQRcode\u2122 comme solution fiable en termes de conformit\u00e9 aux futures exigences du Passeport num\u00e9rique des produits (DPP) et de GS1 Sunrise 2027. &nbsp; Qu\u2019est-ce &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/press-and-releases\/iqrcode-de-botta-ecopackaging-a-lhonneur-dans-packaging-speaks-green-stampa-media-et-technoretail\/\"> <span class=\"screen-reader-text\">IQRCODE\u2122 DE BOTTA ECOPACKAGING \u00c0 L\u2019HONNEUR DANS PACKAGING SPEAKS GREEN, STAMPA MEDIA ET TECHNORETAIL<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":29824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1333],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - 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