{"id":28325,"date":"2025-10-02T14:16:22","date_gmt":"2025-10-02T12:16:22","guid":{"rendered":"https:\/\/www.botta.it\/?p=28325"},"modified":"2025-10-02T14:21:53","modified_gmt":"2025-10-02T12:21:53","slug":"botta-ecopackaging-protagonista-in-il-nazionalismo","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/press-and-releases\/botta-ecopackaging-protagonista-in-il-nazionalismo\/","title":{"rendered":"BOTTA EcoPackaging mise en avant dans Il Nazionalismo Fa Male (anche al Prosecco)"},"content":{"rendered":"<p data-start=\"4290\" data-end=\"4574\"><em>BOTTA EcoPackaging est fi\u00e8re d\u2019\u00eatre cit\u00e9e dans le livre de Gianmarco Gabrieli,<a href=\"https:\/\/www.store.rubbettinoeditore.it\/catalogo\/il-nazionalismo-fa-male-anche-al-prosecco\/\"> Il Nazionalismo Fa Male<\/a> (anche al Prosecco), aux c\u00f4t\u00e9s d\u2019autres grandes entreprises italiennes telles que Icro Coating, Fasion Matrix, De Nigris, Santini SpA, Pedrollo Group et Divella SpA.<\/em><\/p>\n<p data-start=\"4576\" data-end=\"4947\"><em>Le livre explore comment les PME italiennes peuvent prosp\u00e9rer dans une \u00e9conomie mondialis\u00e9e malgr\u00e9 les pressions protectionnistes. La mise en avant de <a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a> montre comment les outils num\u00e9riques, les emballages durables et la logistique innovante transforment les d\u00e9fis en opportunit\u00e9s, aidant les marques \u00e0 am\u00e9liorer tra\u00e7abilit\u00e9, efficacit\u00e9 et circularit\u00e9.<\/em><\/p>\n<p data-start=\"4576\" data-end=\"4947\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-28319\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book.jpg\" alt=\"\" width=\"476\" height=\"476\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book.jpg 1200w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-1024x1024.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-150x150.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-768x768.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-300x300.jpg 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-240x240.jpg 240w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/first-umage-book-100x100.jpg 100w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><\/p>\n<h4 data-start=\"4949\" data-end=\"5363\"><strong data-start=\"4949\" data-end=\"4984\">Excellence Italienne en Vedette<\/strong><\/h4>\n<p data-start=\"4949\" data-end=\"5363\"><br data-start=\"4984\" data-end=\"4987\" \/>Le livre comprend une section d\u00e9di\u00e9e aux \u00e9tudes de cas d\u2019entreprises italiennes, montrant comment les entreprises combinent artisanat Made in Italy, innovation et durabilit\u00e9 pour r\u00e9ussir \u00e0 l\u2019international tout en conservant des racines locales solides. L\u2019inclusion de BOTTA EcoPackaging met en \u00e9vidence son r\u00f4le de leader dans les solutions d\u2019emballage num\u00e9rique et durable.<\/p>\n<h4 data-start=\"5365\" data-end=\"5624\"><strong data-start=\"5365\" data-end=\"5425\">Points cl\u00e9s du livre mis en avant par BOTTA EcoPackaging<\/strong><\/h4>\n<p data-start=\"5365\" data-end=\"5624\"><br data-start=\"5425\" data-end=\"5428\" \/>Le livre de Gabrieli souligne que le protectionnisme et les barri\u00e8res de march\u00e9 peuvent freiner l\u2019innovation. BOTTA EcoPackaging d\u00e9montre que les d\u00e9fis peuvent devenir des opportunit\u00e9s gr\u00e2ce \u00e0 :<\/p>\n<ul data-start=\"5626\" data-end=\"5953\">\n<li data-start=\"5626\" data-end=\"5698\">\n<p data-start=\"5628\" data-end=\"5698\">Des solutions d\u2019emballage durable r\u00e9duisant l\u2019impact environnemental<\/p>\n<\/li>\n<li data-start=\"5699\" data-end=\"5792\">\n<p data-start=\"5701\" data-end=\"5792\">Des outils num\u00e9riques tels que iQRcode\u2122 et pour la tra\u00e7abilit\u00e9 et la conformit\u00e9<\/p>\n<\/li>\n<li data-start=\"5793\" data-end=\"5863\">\n<p data-start=\"5795\" data-end=\"5863\">Une logistique optimis\u00e9e avec des outils comme le pallet optimizer<\/p>\n<\/li>\n<li data-start=\"5864\" data-end=\"5953\">\n<p data-start=\"5866\" data-end=\"5953\">Des initiatives \u00e9ducatives comme Pack Hero, pour sensibiliser au packaging circulaire<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5955\" data-end=\"6106\"><em data-start=\"5955\" data-end=\"6104\">\u00ab\u00a0L\u2019innovation et la durabilit\u00e9 ne sont pas seulement des strat\u00e9gies \u2014 ce sont les cl\u00e9s pour prosp\u00e9rer globalement sans perdre son identit\u00e9 locale.\u00a0\u00bb<\/em><\/p>\n<p data-start=\"6108\" data-end=\"6247\">Ces strat\u00e9gies montrent que durabilit\u00e9 et innovation sont essentielles pour r\u00e9ussir dans l\u2019\u00e9conomie globale interconnect\u00e9e d\u2019aujourd\u2019hui.<\/p>\n<h4 data-start=\"6249\" data-end=\"6728\"><strong data-start=\"6249\" data-end=\"6311\">Vue d\u2019ensemble : March\u00e9s ouverts et opportunit\u00e9s mondiales<\/strong><\/h4>\n<p data-start=\"6249\" data-end=\"6728\"><br data-start=\"6311\" data-end=\"6314\" \/><em data-start=\"6314\" data-end=\"6339\">Il Nazionalismo Fa Male<\/em> souligne que les entreprises qui adoptent ouverture, collaboration et technologie sont mieux pr\u00e9par\u00e9es \u00e0 naviguer sur les march\u00e9s mondiaux. L\u2019histoire de BOTTA EcoPackaging illustre comment les PME italiennes peuvent am\u00e9liorer l\u2019efficacit\u00e9 de la cha\u00eene d\u2019approvisionnement, se d\u00e9velopper \u00e0 l\u2019international et contribuer \u00e0 une \u00e9conomie circulaire tout en conservant leur identit\u00e9 locale.<\/p>\n<h4 data-start=\"6730\" data-end=\"6937\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-28311\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book.jpg\" alt=\"\" width=\"674\" height=\"674\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book.jpg 1200w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-1024x1024.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-150x150.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-768x768.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-300x300.jpg 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-240x240.jpg 240w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/second-image-book-100x100.jpg 100w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/a><\/h4>\n<p data-start=\"6730\" data-end=\"6937\"><br data-start=\"6767\" data-end=\"6770\" \/>Nous remercions sinc\u00e8rement Gianmarco Gabrieli et Rubbettino d\u2019avoir inclus BOTTA EcoPackaging dans cette collection inspirante d\u2019histoires d\u2019entreprises italiennes.<\/p>\n<p data-start=\"6939\" data-end=\"7193\">Nous invitons les lecteurs, professionnels du secteur et passionn\u00e9s d\u2019innovation et d\u2019emballage durable \u00e0 d\u00e9couvrir le livre \u2014 un guide pratique avec \u00e9tudes de cas et insights sur la mani\u00e8re dont les entreprises italiennes prosp\u00e8rent \u00e0 l\u2019international.<\/p>\n<p data-start=\"7195\" data-end=\"7410\"><em><strong>Procurez-vous d\u00e8s aujourd\u2019hui votre exemplaire de Il Nazionalismo Fa Male (anche al Prosecco) et d\u00e9couvrez comment l\u2019innovation italienne, la durabilit\u00e9 et les solutions d\u2019emballage num\u00e9rique fa\u00e7onnent l\u2019avenir.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging est fi\u00e8re d\u2019\u00eatre cit\u00e9e dans le livre de Gianmarco Gabrieli, Il Nazionalismo Fa Male (anche al Prosecco), aux c\u00f4t\u00e9s d\u2019autres grandes entreprises italiennes telles que Icro Coating, Fasion Matrix, De Nigris, Santini SpA, Pedrollo Group et Divella SpA. Le livre explore comment les PME italiennes peuvent prosp\u00e9rer dans une \u00e9conomie mondialis\u00e9e malgr\u00e9 les &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/press-and-releases\/botta-ecopackaging-protagonista-in-il-nazionalismo\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging mise en avant dans Il Nazionalismo Fa Male (anche al Prosecco)<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":28315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334,1333],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is 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