{"id":28299,"date":"2025-10-02T10:02:02","date_gmt":"2025-10-02T08:02:02","guid":{"rendered":"https:\/\/www.botta.it\/?p=28299"},"modified":"2025-10-02T10:02:02","modified_gmt":"2025-10-02T08:02:02","slug":"botta-ecopackaging-economy-mag","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/botta-ecopackaging-economy-mag\/","title":{"rendered":"BOTTA EcoPackaging \u00e0 l\u2019honneur dans Economy Magazine"},"content":{"rendered":"<p data-start=\"4713\" data-end=\"5210\"><em>BOTTA EcoPackaging est fi\u00e8re d\u2019annoncer sa mise en avant dans le num\u00e9ro de septembre 2025 d\u2019Economy Magazine \u2013 Il Sole 24 Ore. L\u2019article explore comment le packaging est devenu un outil strat\u00e9gique qui va au-del\u00e0 de la simple fonctionnalit\u00e9, en favorisant la durabilit\u00e9, la communication de marque et l\u2019engagement client. Notre vice-pr\u00e9sidente, Lara Botta, y partage ses r\u00e9flexions sur le r\u00f4le du<a href=\"https:\/\/www.botta.it\/fr\/produits\/\"> packaging dans la cr\u00e9ation de valeur pour les entreprises et pour l\u2019environnement<\/a>.<\/em><\/p>\n<p data-start=\"4713\" data-end=\"5210\">\n<h4 data-start=\"5219\" data-end=\"5761\"><strong data-start=\"5219\" data-end=\"5269\">Le packaging comme diff\u00e9renciateur strat\u00e9gique<\/strong><\/h4>\n<p data-start=\"5219\" data-end=\"5761\"><br data-start=\"5269\" data-end=\"5272\" \/>Aujourd\u2019hui, le packaging n\u2019est plus per\u00e7u comme un aspect secondaire du design produit. Selon une \u00e9tude Ipsos, 72 % des consommateurs affirment que le design du packaging influence leurs d\u00e9cisions d\u2019achat. De plus, le rapport <em data-start=\"5499\" data-end=\"5527\">Voice of the Consumer 2024<\/em> de PwC a r\u00e9v\u00e9l\u00e9 que 76 % des consommateurs mondiaux jugent important d\u2019adopter un mode de vie durable, et qu\u2019ils sont pr\u00eats \u00e0 payer en moyenne une prime de 9,7 % pour des produits qui d\u00e9montrent une responsabilit\u00e9 environnementale.<\/p>\n<p data-start=\"5763\" data-end=\"5939\">Ces r\u00e9sultats soulignent l\u2019importance du packaging comme facteur d\u00e9terminant dans la perception de la marque, la construction de la confiance et la fid\u00e9lisation \u00e0 long terme.<\/p>\n<p data-start=\"5763\" data-end=\"5939\">\n<h4 data-start=\"5948\" data-end=\"6235\"><strong data-start=\"5948\" data-end=\"5995\">Perspectives de leaders mondiaux du secteur<\/strong><\/h4>\n<p data-start=\"5948\" data-end=\"6235\"><br data-start=\"5995\" data-end=\"5998\" \/>Le dossier d\u2019<em data-start=\"6011\" data-end=\"6024\">Economy Magazine<\/em>\u00a0a inclus des contributions d\u2019experts et d\u2019entreprises de renomm\u00e9e mondiale comme McKinsey, Simon-Kucher &amp; Partners et le Groupe Fedrigoni. Leurs recherches confirment la mont\u00e9e en puissance de la durabilit\u00e9 :<\/p>\n<ul data-start=\"6237\" data-end=\"6770\">\n<li data-start=\"6237\" data-end=\"6409\">\n<p data-start=\"6239\" data-end=\"6409\">McKinsey &amp; NielsenIQ ont rapport\u00e9 que les produits avec des all\u00e9gations ESG ont enregistr\u00e9 une croissance cumulative de 28 % sur cinq ans, contre ceux sans all\u00e9gations.<\/p>\n<\/li>\n<li data-start=\"6410\" data-end=\"6588\">\n<p data-start=\"6412\" data-end=\"6588\">Simon-Kucher (2024) a constat\u00e9 que 57 % des consommateurs redoutent le greenwashing et que 70 % v\u00e9rifient les informations de durabilit\u00e9 avant de faire confiance aux marques.<\/p>\n<\/li>\n<li data-start=\"6589\" data-end=\"6770\">\n<p data-start=\"6591\" data-end=\"6770\">Bain &amp; Company (2024) a mis en \u00e9vidence que la G\u00e9n\u00e9ration Z et les Millennials sont les principaux moteurs de la demande mondiale pour des produits durables et \u00e9co-responsables.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"7279\" data-end=\"7486\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/COMUNICARE-LIMPRESA.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">COMUNICARE L&#039;IMPRESA<br\/><\/a><\/p>\n<p data-start=\"7279\" data-end=\"7486\">\n<h4 data-start=\"7495\" data-end=\"8007\"><strong data-start=\"7495\" data-end=\"7509\">Conclusion<\/strong><\/h4>\n<p data-start=\"7495\" data-end=\"8007\"><br data-start=\"7509\" data-end=\"7512\" \/>Cette reconnaissance dans <em data-start=\"7538\" data-end=\"7568\">Economy Magazine \u2013 Il Sole 24 Ore<\/em> confirme le r\u00f4le de BOTTA EcoPackaging comme leader de l\u2019innovation en packaging durable. \u00c0 mesure que les entreprises et les consommateurs exigent des solutions respectueuses de l\u2019environnement, le packaging devient un moteur cl\u00e9 de la valeur de marque et de la diff\u00e9renciation concurrentielle. BOTTA EcoPackaging reste engag\u00e9e \u00e0 fournir des solutions de packaging durables, innovantes et efficaces au service de l\u2019\u00e9conomie circulaire.<\/p>\n<p data-start=\"8009\" data-end=\"8105\"><strong data-start=\"8009\" data-end=\"8103\">Lisez l\u2019article complet dans <a href=\"https:\/\/edicola.economymagazine.it\/economy\/pageflip\/swipe\/economy\/20250901economy#\/128\/\">le num\u00e9ro de septembre 2025<\/a> d\u2019<em data-start=\"8070\" data-end=\"8100\">Economy Magazine \u2013 Il Sole 24 Ore<\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging est fi\u00e8re d\u2019annoncer sa mise en avant dans le num\u00e9ro de septembre 2025 d\u2019Economy Magazine \u2013 Il Sole 24 Ore. L\u2019article explore comment le packaging est devenu un outil strat\u00e9gique qui va au-del\u00e0 de la simple fonctionnalit\u00e9, en favorisant la durabilit\u00e9, la communication de marque et l\u2019engagement client. Notre vice-pr\u00e9sidente, Lara Botta, y &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/botta-ecopackaging-economy-mag\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging \u00e0 l\u2019honneur dans Economy Magazine<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":28289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334,1333],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is 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