{"id":26690,"date":"2025-03-26T17:14:26","date_gmt":"2025-03-26T16:14:26","guid":{"rendered":"https:\/\/www.botta.it\/?p=26690"},"modified":"2025-03-26T17:28:56","modified_gmt":"2025-03-26T16:28:56","slug":"lara-botta-sustainable-packaging-milano-marketing-festival-2025","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/press-and-releases\/lara-botta-sustainable-packaging-milano-marketing-festival-2025\/","title":{"rendered":"DE L’ENTREPRISE FAMILIALE AU LEADER MONDIAL: LARA BOTTA DISCUTE DE L’EMBALLAGE DURABLE AU MILANO MARKETING FESTIVAL 2025"},"content":{"rendered":"

Lara Botta<\/span><\/a>, vice-pr\u00e9sidente de <\/span>BOTTA EcoPackaging<\/span><\/a>, a particip\u00e9 au <\/span>Milano Marketing Festival 2025<\/span><\/a>, o\u00f9 elle a partag\u00e9 ses id\u00e9es en tant que leader mondial dans le secteur de l’emballage \u00e9co-responsable.<\/span><\/p>\n

Chaque ann\u00e9e, le Milano Marketing Festival accueille des invit\u00e9s de renom pour discuter des tendances marketing. Le th\u00e8me de cette ann\u00e9e \u00e9tait: <\/span>\u2018\u2019A New Beginning Between Humanism and Tech\u2019\u2019<\/span><\/i>. Le festival a constitu\u00e9 une occasion particuli\u00e8re pour les experts d\u2019explorer comment la technologie et l\u2019intelligence artificielle r\u00e9volutionnent le marketing et les affaires de demain.<\/span><\/p>\n

Lara est mont\u00e9e sur sc\u00e8ne le 19 mars aux c\u00f4t\u00e9s de leaders du monde des affaires tels que <\/span>Riccardo Pistoia<\/span><\/a> (Directeur Marketing & Sales PNGROUP \u2013 Herman), <\/span>Marcello Zendrini<\/span><\/a> (Conseiller principal en Marketing et Communication) et <\/span>Marco Bove<\/span><\/a> (Directeur Marketing TLC T\u00e9l\u00e9communications). Elle a expliqu\u00e9 comment les pratiques marketing peuvent soutenir des strat\u00e9gies \u00e9cologiques pour mieux r\u00e9pondre \u00e0 la demande croissante de solutions durables.<\/span><\/p>\n

Une vision pour un emballage durable et l’innovation<\/b><\/h4>\n

Lors de son interview, Lara Botta a partag\u00e9 sa vision pour l’avenir de l’emballage, en se concentrant sur l’innovation et la durabilit\u00e9. Elle a soulign\u00e9 la demande croissante pour que les entreprises reconsid\u00e8rent leurs politiques d\u2019emballage afin de r\u00e9duire leur empreinte \u00e9cologique.<\/span><\/p>\n

Lara a \u00e9galement insist\u00e9 sur le r\u00f4le cl\u00e9 des entreprises pour r\u00e9pondre \u00e0 la demande des consommateurs en mati\u00e8re d\u2019emballage durable. <\/span>\u00ab\u00c0 mesure que les consommateurs prennent de plus en plus conscience des enjeux environnementaux, il est crucial que les entreprises trouvent un \u00e9quilibre entre fonctionnalit\u00e9 et durabilit\u00e9. Les mat\u00e9riaux d\u2019emballage durables ne doivent jamais compromettre l\u2019int\u00e9grit\u00e9 ou la s\u00e9curit\u00e9 du produit\u00bb<\/span><\/i>, a-t-elle pr\u00e9cis\u00e9.<\/span><\/p>\n

BOTTA EcoPackaging: de l\u2019entreprise familiale au leader mondial<\/b><\/h4>\n

Lara a d\u00e9crit comment BOTTA EcoPackaging, qui a commenc\u00e9 comme une entreprise familiale sp\u00e9cialis\u00e9e dans les emballages en carton ondul\u00e9, est devenue un leader mondial des solutions d’emballage \u00e9cologiques. Elle a attribu\u00e9 le succ\u00e8s de l’entreprise \u00e0 son engagement en faveur de l’innovation et de la conservation, conduisant BOTTA EcoPackaging \u00e0 devenir un acteur de premier plan dans les solutions d’emballage vert.<\/span><\/p>\n

\u00abDepuis le d\u00e9but, notre objectif a \u00e9t\u00e9 de d\u00e9velopper des solutions d\u2019emballage non seulement durables, mais aussi innovantes et centr\u00e9es sur le consommateur. Aujourd’hui, nous sommes fiers d\u2019\u00eatre un point de r\u00e9f\u00e9rence pour l\u2019emballage durable, gr\u00e2ce au savoir-faire que nous avons d\u00e9velopp\u00e9 au fil des ann\u00e9es\u00bb<\/span><\/i>, a d\u00e9clar\u00e9 Lara Botta.<\/span><\/p>\n

\"LARA<\/p>\n

Innover pour l’avenir: des solutions d\u2019emballage intelligentes<\/b><\/h4>\n

Lara a \u00e9galement pr\u00e9sent\u00e9 certaines des derni\u00e8res innovations de BOTTA EcoPackaging, telles que le jeu vid\u00e9o \u00ab<\/span>Pack Hero: The Eco Adventure<\/span><\/a>\u00bb et le <\/span>iQRcode\u2122<\/span><\/a>. Pack Hero aide les utilisateurs \u00e0 d\u00e9couvrir les avantages de l\u2019emballage en papier \u00e9co-responsable. Le iQRcode\u2122 est une nouvelle solution de code QR con\u00e7ue pour r\u00e9pondre automatiquement aux normes environnementales europ\u00e9ennes, r\u00e9duire l’\u00e9tiquetage et informer les consommateurs sur la durabilit\u00e9 des produits.<\/span><\/p>\n

BOTTA EcoPackaging s’engage depuis toujours pour l\u2019innovation et la durabilit\u00e9, offrant des solutions d\u2019emballage cr\u00e9atives pour les entreprises qui souhaitent changer leur approche des exp\u00e9ditions. Pour en savoir plus sur les <\/span>produits <\/span><\/a>\u00a0de BOTTA EcoPackaging et leurs <\/span>projets \u00e9cologiques<\/span><\/a>, visitez le <\/span>site Web<\/span><\/a> ou contactez-nous \u00e0 l\u2019adresse <\/span>ecopack@botta.it<\/span><\/a>.<\/span><\/p>\n

Regardez l\u2019interview compl\u00e8te de Lara Botta au Milano Marketing Festival ici: <\/span>lara-botta-marketing-festival-interview<\/span><\/a>.<\/span><\/p>\n

D\u00e9couvrez la couverture m\u00e9diatique de Lara Botta lors du Milano Marketing Festival: <\/span>ADV Express<\/span><\/a>, <\/span>Milano Finanza<\/span><\/a>, <\/span>ItaliaOggi<\/span><\/a>, <\/span>MSN<\/span><\/a>, <\/span>Milano Finanza<\/span><\/a> et <\/span>ItaliaOggi<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lara Botta, vice-pr\u00e9sidente de BOTTA EcoPackaging, a particip\u00e9 au Milano Marketing Festival 2025, o\u00f9 elle a partag\u00e9 ses id\u00e9es en tant que leader mondial dans le secteur de l’emballage \u00e9co-responsable. Chaque ann\u00e9e, le Milano Marketing Festival accueille des invit\u00e9s de renom pour discuter des tendances marketing. Le th\u00e8me de cette ann\u00e9e \u00e9tait: \u2018\u2019A New Beginning …<\/p>\n

DE L’ENTREPRISE FAMILIALE AU LEADER MONDIAL: LARA BOTTA DISCUTE DE L’EMBALLAGE DURABLE AU MILANO MARKETING FESTIVAL 2025<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":17,"featured_media":26683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1333],"tags":[],"aioseo_notices":[],"yoast_head":"\nBOTTA PACKAGING \u00bb solutions \u00e9co-emballage - DE L'ENTREPRISE FAMILIALE AU LEADER MONDIAL: LARA BOTTA DISCUTE DE L'EMBALLAGE DURABLE AU MILANO MARKETING FESTIVAL 2025<\/title>\n<meta name=\"description\" content=\"Lara Botta, vice-pr\u00e9sidente de BOTTA EcoPackaging, est mont\u00e9e sur sc\u00e8ne au Milano Marketing Festival 2025 pour parler d\u2019innovation dans l\u2019emballage durable. 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