{"id":26659,"date":"2025-03-21T09:50:45","date_gmt":"2025-03-21T08:50:45","guid":{"rendered":"https:\/\/www.botta.it\/?p=26659"},"modified":"2025-03-21T09:51:37","modified_gmt":"2025-03-21T08:51:37","slug":"lara-botta-milano-marketing-festival","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival\/","title":{"rendered":"LARA BOTTA AU MILANO MARKETING FESTIVAL: TENDANCES, INNOVATION ET DURABILIT\u00c9"},"content":{"rendered":"

Le 19 mars, notre Vice-Pr\u00e9sidente, Lara Botta<\/a>, a particip\u00e9 au Milano Marketing Festival<\/a>, un \u00e9v\u00e9nement de premier plan d\u00e9di\u00e9 aux derni\u00e8res tendances et innovations en marketing.<\/p>\n

Le festival r\u00e9unit les meilleurs professionnels du secteur (de Publicis Groupe<\/a>, POLIMI Graduate School of Management<\/a>, Ipsos<\/a>, Amplifon<\/a>, Lidl<\/a>, MIT<\/a>, entre autres) pour discuter des connexions entre le marketing et l’industrie. Le th\u00e8me de cette ann\u00e9e est \u2018\u2019Un Nouveau D\u00e9part entre Humanisme et Technologie\u2019\u2019<\/i>. Un \u00e9v\u00e9nement important compte tenu des d\u00e9veloppements que nous vivons avec l’intelligence artificielle et de l’impact qu’elle aura sur les entreprises.<\/p>\n

Lors de son interview, Lara a partag\u00e9 des informations pr\u00e9cieuses sur l’avenir de l’emballage, soulignant le r\u00f4le essentiel de la durabilit\u00e9 et de l’innovation technologique. Elle a mis en avant la n\u00e9cessit\u00e9 pour les entreprises de r\u00e9\u00e9valuer leurs strat\u00e9gies d’emballage, les incitant \u00e0 adopter des pratiques d’\u00e9conomie circulaire et \u00e0 utiliser des mat\u00e9riaux de pointe pour minimiser les dommages \u00e9cologiques.<\/p>\n

Au c\u0153ur de la discussion se trouvait l’app\u00e9tit croissant des consommateurs pour des alternatives respectueuses de l’environnement et la mani\u00e8re dont les entreprises peuvent ajuster efficacement leurs plans pour r\u00e9pondre \u00e0 cette demande. Lara a insist\u00e9 sur l’\u00e9quilibre crucial entre la conscience environnementale et la praticit\u00e9, soulignant la n\u00e9cessit\u00e9 de s’assurer que les solutions d’emballage durable ne compromettent pas l’int\u00e9grit\u00e9 du produit ou la s\u00e9curit\u00e9 du consommateur.<\/p>\n

\"Lara<\/p>\n

Extrait de l’interview<\/b><\/h4>\n

Andrea Secchi, Journaliste d’ItaliaOggi<\/strong>: \u2018\u2019<\/i>BOTTA EcoPackaging<\/i><\/a> est d\u00e9sormais une entreprise bien \u00e9tablie. Elle a commenc\u00e9 en utilisant l’un des mat\u00e9riaux les plus durables par nature : le carton. Cependant, au fil du temps, vous avez \u00e9volu\u00e9, en vous concentrant sur la durabilit\u00e9 et l’innovation depuis 2018. Comment cette transformation a-t-elle eu lieu?\u2019\u2019<\/i><\/p>\n

Lara Botta<\/strong>: \u2018\u2019Nous avons commenc\u00e9 comme fabricants de bo\u00eetes en carton ondul\u00e9. En 2018, dans le but d’innover en permanence, nous avons d\u00e9couvert des statistiques qui ont vraiment retenu notre attention. Les consommateurs finaux \u00e9taient pr\u00eats \u00e0 changer de marque si l’emballage n’\u00e9tait pas durable et align\u00e9 avec la communication de l’entreprise.\u2019\u2019<\/i><\/p>\n

L’\u00e9volution de l’emballage<\/b><\/h4>\n

<\/b>\u2018\u2019<\/i><\/b>\u00c0 partir de ce moment-l\u00e0, l’emballage est pass\u00e9 d’une simple marchandise \u00e0 un \u00e9l\u00e9ment ajoutant de la valeur. Il a acquis une importance qui devait \u00eatre respect\u00e9e et communiqu\u00e9e. C’est alors que nous avons commenc\u00e9 \u00e0 innover notre produit, en explorant des alternatives dans le monde entier et en les adaptant \u00e0 nos besoins. Nous avons exp\u00e9riment\u00e9 un mat\u00e9riau que nous utilisions toujours, mais jamais d\u00e9velopp\u00e9 de cette mani\u00e8re.\u2019\u2019<\/i><\/p>\n

De l’entreprise familiale au leader mondial de l’emballage durable<\/b><\/h4>\n

<\/b>\u2018\u2019<\/i><\/b>Cela a ouvert un march\u00e9 non seulement en Italie, mais aussi \u00e0 l’international. Aujourd’hui, nous sommes devenus un mod\u00e8le pour l’emballage durable. Nous avons r\u00e9ussi \u00e0 transformer l’entreprise, d’une entreprise familiale \u00e0 quelque chose de plus qu’un simple fournisseur de produits. Cette \u00e9volution s’est produite gr\u00e2ce \u00e0 notre expertise, \u00e0 l’exp\u00e9rience acquise au fil des ans et \u00e0 notre gamme de produits innovants.\u2019\u2019<\/i><\/p>\n

De l’intuition \u00e0 l’innovation: l’approche avant-gardiste de BOTTA EcoPackaging<\/b><\/h4>\n

<\/b>Lors de l’interview, Lara a \u00e9galement abord\u00e9 l’incorporation des avanc\u00e9es num\u00e9riques dans l’emballage de BOTTA EcoPackaging. Elle a d\u00e9voil\u00e9 certains de nos projets pionniers, un jeu vid\u00e9o et un code QR intelligent.<\/p>\n

Le jeu vid\u00e9o \u2018\u2019Pack Hero: The Eco Adventure<\/a>\u2019\u2019 montre comment le papier peut aider \u00e0 cr\u00e9er des emballages optimis\u00e9s, prot\u00e9geant le produit tout en ayant un impact environnemental positif sans laisser de d\u00e9chets.<\/p>\n

L’iQRcode\u2122<\/a>, une solution d’emballage intelligente, se conforme automatiquement aux r\u00e9glementations environnementales en Europe, de sorte que les marques n’auront pas besoin de plusieurs versions de la m\u00eame \u00e9tiquette. Ainsi, les clients peuvent d\u00e9couvrir tous les efforts de l’entreprise li\u00e9s \u00e0 la durabilit\u00e9, et savoir d’o\u00f9 vient chaque produit.<\/p>\n

Chez BOTTA EcoPackaging, nous avons v\u00e9cu de premi\u00e8re main comment des strat\u00e9gies de marketing innovantes peuvent avoir un impact significatif. Notre parcours vers des solutions d’emballage \u00e9co-responsables a \u00e9t\u00e9 guid\u00e9 par notre capacit\u00e9 \u00e0 aligner le marketing avec l’innovation produit et les besoins des clients.<\/p>\n

Si vous \u00eates curieux d’en savoir plus sur nos produits<\/a>, contactez-nous d\u00e8s aujourd’hui \u00e0 ecopack@botta.it<\/a> ou visitez notre site web<\/a> pour d\u00e9couvrir nos solutions d’emballage intelligent<\/a> et atteindre vos objectifs de durabilit\u00e9.<\/p>\n

Regardez l’interview compl\u00e8te de Lara Botta ici: lara-botta-marketing-festival-interview<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 19 mars, notre Vice-Pr\u00e9sidente, Lara Botta, a particip\u00e9 au Milano Marketing Festival, un \u00e9v\u00e9nement de premier plan d\u00e9di\u00e9 aux derni\u00e8res tendances et innovations en marketing. Le festival r\u00e9unit les meilleurs professionnels du secteur (de Publicis Groupe, POLIMI Graduate School of Management, Ipsos, Amplifon, Lidl, MIT, entre autres) pour discuter des connexions entre le marketing …<\/p>\n

LARA BOTTA AU MILANO MARKETING FESTIVAL: TENDANCES, INNOVATION ET DURABILIT\u00c9<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":17,"featured_media":26650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"aioseo_notices":[],"yoast_head":"\nBOTTA PACKAGING \u00bb solutions \u00e9co-emballage - LARA BOTTA AU MILANO MARKETING FESTIVAL: TENDANCES, INNOVATION ET DURABILIT\u00c9<\/title>\n<meta name=\"description\" content=\"Lara Botta, Vice-Pr\u00e9sidente de BOTTA EcoPackaging, partage ses id\u00e9es sur l'emballage durable et l'innovation dans le secteur de l'emballage au Milano Marketing Festival. 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