{"id":26547,"date":"2025-03-10T17:03:35","date_gmt":"2025-03-10T16:03:35","guid":{"rendered":"https:\/\/www.botta.it\/?p=26547"},"modified":"2025-03-10T17:14:58","modified_gmt":"2025-03-10T16:14:58","slug":"lara-botta-milano-marketing-festival-2025","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/","title":{"rendered":"LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/bottalara\/\">Lara Botta<\/a>, VP de <a href=\"https:\/\/www.botta.it\/fr\/\">BOTTA EcoPackaging<\/a>, interviendra au Milano Marketing Festival pour parler des strat\u00e9gies que les entreprises peuvent adopter afin d\u2019int\u00e9grer avec succ\u00e8s marketing et innovation dans leur mod\u00e8le \u00e9conomique.<\/p>\n<p>Le festival se tiendra du 18 au 20 mars et r\u00e9unira des experts, des managers et des universitaires de renom issus de <a href=\"https:\/\/www.publicisgroupe.com\/en\/services\/services-publicis-media-en\">Publicis Groupe<\/a>, <a href=\"https:\/\/www.gsom.polimi.it\/en\/the-experience\/our-purpose\/\">POLIMI Graduate School of Management<\/a>, <a href=\"https:\/\/www.ipsos.com\/it-it\/about\">Ipsos<\/a>, <a href=\"https:\/\/www.amplifon.com\/it\/\">Amplifon<\/a>, <a href=\"https:\/\/corporate.lidl.it\/\">Lidl<\/a>, <a href=\"https:\/\/web.mit.edu\/\">MIT<\/a>, entre autres.<\/p>\n<p>Au Milano Marketing Festival, Lara Botta prendra la parole le 19 mars pour aborder un sujet essentiel: \u00ab\u00a0Industrie et Marketing: Connexions Gagnantes\u00a0\u00bb. En tant que Vice-Pr\u00e9sidente de BOTTA EcoPackaging, elle expliquera comment les entreprises peuvent int\u00e9grer marketing et innovation pour stimuler croissance et durabilit\u00e9 dans un environnement concurrentiel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26534\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL.jpg\" alt=\"Lara Botta, VP de BOTTA EcoPackaging, interviendra au Milano Marketing Festival\" width=\"1600\" height=\"812\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL.jpg 1600w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-1024x520.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-150x76.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-768x390.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-1536x780.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-240x122.jpg 240w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Le Milano Marketing Festival est l\u2019un des \u00e9v\u00e9nements majeurs en Italie consacr\u00e9s \u00e0 l\u2019\u00e9volution du marketing. Pour sa 9\u00e8me \u00e9dition, le festival explore l\u2019intersection entre technologie et impact humain, et la mani\u00e8re dont cela fa\u00e7onne les strat\u00e9gies marketing.<\/p>\n<p>Le Milano Marketing Festival sera diffus\u00e9 sur plusieurs plateformes:<\/p>\n<ul>\n<li aria-level=\"1\">En direct sur <a href=\"https:\/\/www.linkedin.com\/company\/class-cnbc\/\">Class CNBC<\/a> (Sky 507)<\/li>\n<li aria-level=\"1\">Streaming sur <a href=\"https:\/\/www.milanofinanza.it\/diretta\">Milanofinanza.it<\/a>, <a href=\"https:\/\/www.italiaoggi.it\/diretta\">Italiaoggi.it<\/a>, et <a href=\"https:\/\/www.salonedellostudente.it\/\">Salonedellostudente.it<\/a><\/li>\n<li aria-level=\"1\">En direct sur la page LinkedIn d\u2019<a href=\"https:\/\/www.linkedin.com\/company\/italiaoggi\/\">Italia Oggi<\/a><\/li>\n<\/ul>\n<p>Chez BOTTA EcoPackaging, nous sommes convaincus que pour avoir un r\u00e9el impact, le marketing ne doit pas \u00eatre seulement une question de communication, mais aussi d\u2019innovation et de strat\u00e9gie. Nous avons exp\u00e9riment\u00e9 directement comment des strat\u00e9gies de marketing innovantes peuvent faire une diff\u00e9rence significative. Notre engagement pour le d\u00e9veloppement de <a href=\"https:\/\/www.botta.it\/fr\/eco-packaging\/\">solutions d\u2019emballage <\/a>\u00e9cologiques et sans plastique \u00e0 usage unique repose sur notre capacit\u00e9 \u00e0 aligner marketing, innovation produit et attentes des consommateurs.<\/p>\n<p>Ne manquez pas cet \u00e9v\u00e9nement!<\/p>\n<p>D\u00e9couvrez nos innovations <a href=\"https:\/\/www.botta.it\/fr\/sustainable-packaging-innovations\/\">ici<\/a>. Visitez notre <a href=\"https:\/\/www.botta.it\/fr\/eco-packaging\/\">site web<\/a> ou contactez-nous \u00e0 <a href=\"mailto:ecopack@botta.it\">ecopack@botta.it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lara Botta, VP de BOTTA EcoPackaging, interviendra au Milano Marketing Festival pour parler des strat\u00e9gies que les entreprises peuvent adopter afin d\u2019int\u00e9grer avec succ\u00e8s marketing et innovation dans leur mod\u00e8le \u00e9conomique. Le festival se tiendra du 18 au 20 mars et r\u00e9unira des experts, des managers et des universitaires de renom issus de Publicis Groupe, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\"> <span class=\"screen-reader-text\">LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":17,"featured_media":26538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions - LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE<\/title>\n<meta name=\"description\" content=\"Lara Botta, VP de BOTTA EcoPackaging, interviendra au Milano Marketing Festival. D\u00e9couvrez les tendances du marketing et de l\u2019innovation pour 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE\" \/>\n<meta property=\"og:description\" content=\"Lara Botta, VP de BOTTA EcoPackaging, interviendra au Milano Marketing Festival. D\u00e9couvrez les tendances du marketing et de l\u2019innovation pour 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T16:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T16:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/Lara-Botta-Milano-Marketing-Festival.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yassine Ayadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\"},\"author\":{\"name\":\"Yassine Ayadi\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/451ed9daa74f0f8e4ee56b1e6e63ca12\"},\"headline\":\"LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE\",\"datePublished\":\"2025-03-10T16:03:35+00:00\",\"dateModified\":\"2025-03-10T16:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\",\"url\":\"https:\/\/www.botta.it\/fr\/news-fr\/lara-botta-milano-marketing-festival-2025\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - LARA BOTTA AU MILANO MARKETING FESTIVAL 2025: COMMENT LES ENTREPRISES PEUVENT INT\u00c9GRER MARKETING ET INNOVATION POUR UN AVENIR DURABLE\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2025-03-10T16:03:35+00:00\",\"dateModified\":\"2025-03-10T16:14:58+00:00\",\"description\":\"Lara Botta, VP de BOTTA EcoPackaging, interviendra au Milano Marketing Festival. 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