{"id":25245,"date":"2024-11-04T10:46:50","date_gmt":"2024-11-04T09:46:50","guid":{"rendered":"https:\/\/www.botta.it\/?p=25245"},"modified":"2024-11-11T10:44:35","modified_gmt":"2024-11-11T09:44:35","slug":"sustainability-safety-hygiene","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/blog-fr\/sustainability-safety-hygiene\/","title":{"rendered":"R\u00e9volutionner les Priorit\u00e9s des Consommateurs : Hygi\u00e8ne, S\u00e9curit\u00e9 Alimentaire et Emballage Durable"},"content":{"rendered":"

Aujourd\u2019hui, les consommateurs sont de plus en plus conscients de l’emballage, notamment en ce qui concerne des crit\u00e8res tels que l’hygi\u00e8ne et la s\u00e9curit\u00e9 alimentaire. Mais voici la question : lorsque les acheteurs touchent l’<\/span>emballage en papie<\/span><\/a>r, ressentent-ils le m\u00eame niveau de confiance par rapport au plastique en termes de <\/span>durabilit\u00e9<\/span><\/a> pour les cat\u00e9gories d’hygi\u00e8ne et de s\u00e9curit\u00e9 alimentaire?<\/span>\u00a0<\/span><\/p>\n

Attitudes des consommateurs envers l’emballage durable<\/span><\/b>\u00a0<\/span><\/h4>\n

En 2023, une <\/span>\u00e9tude de McKinsey & Company<\/span><\/a> a fourni des informations pr\u00e9cieuses sur les attitudes des consommateurs \u00e0 l’\u00e9gard des <\/span>emballages durables<\/span><\/a>, montrant que 75 % des participants ont d\u00e9clar\u00e9 que l’hygi\u00e8ne et la s\u00e9curit\u00e9 alimentaire \u00e9taient extr\u00eamement ou tr\u00e8s importantes dans leurs pr\u00e9f\u00e9rences d’<\/span>emballage<\/span><\/a>. Parall\u00e8lement, l’apparence du produit a re\u00e7u moins d’attention, seulement 34 % des participants la consid\u00e9rant importante pour leurs choix d’emballage en ligne.<\/span><\/p>\n

Les perceptions des consommateurs<\/span><\/b>\u00a0<\/span><\/h4>\n

Toutefois, il est crucial de souligner que des mat\u00e9riaux ne correspondant pas aux normes de cat\u00e9gorie peuvent susciter de la r\u00e9ticence chez les consommateurs, bien qu’ils appr\u00e9cient le concept d’<\/span>emballage plus durable<\/span><\/a>. Selon une analyse de <\/span>NielsenIQ<\/span><\/a> en 2023, l’\u00e9paisseur d’un <\/span>emballage en papier<\/span><\/a> pour chocolat peut \u00eatre per\u00e7ue comme non durable en raison de la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s. En revanche, si un produit comme le d\u00e9odorant est vendu dans un plastique ultral\u00e9ger, les consommateurs auront tendance \u00e0 l’associer \u00e0 un produit durable.<\/span>\u00a0<\/span><\/p>\n

Adopter des pratiques durables : une opportunit\u00e9 pour les marques<\/span><\/b>\u00a0<\/span><\/h4>\n

Mais comment les marques peuvent-elles adopter leurs pratiques durables ?<\/span>\u00a0<\/span><\/p>\n

Afin de renforcer l’engagement des clients en faveur des <\/span>pratiques durables<\/span><\/a> et de favoriser des choix en accord avec leurs valeurs. Quant aux entreprises, elles doivent clarifier toute ambigu\u00eft\u00e9 concernant leur <\/span>emballage<\/span><\/a> et communiquer efficacement sur leurs efforts en mati\u00e8re de durabilit\u00e9 \u00e0 l’aide de graphiques.<\/span>\u00a0<\/span><\/p>\n

Vers l\u2019avenir<\/span><\/b>\u00a0<\/span><\/h4>\n

Face \u00e0 l’\u00e9volution constante des pr\u00e9f\u00e9rences des consommateurs, les marques doivent rester agiles dans leur approche. Cela signifie qu’elles doivent aborder des priorit\u00e9s en \u00e9volution telles que l’hygi\u00e8ne, l’alimentation saine et la durabilit\u00e9 des emballages. Les marques peuvent permettre aux consommateurs de faire des choix bas\u00e9s sur des valeurs en pr\u00e9sentant de mani\u00e8re transparente leurs <\/span>initiatives de durabilit\u00e9<\/span><\/a> \u00e0 travers des images d’emballage. En adoptant ces am\u00e9liorations, non seulement les attentes des clients sont satisfaites, mais elles contribuent \u00e9galement au d\u00e9veloppement d’un avenir plus durable pour tous.<\/span>\u00a0<\/span><\/p>\n

[1]<\/span>https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/sustainability-in-packaging-us-survey-insights<\/span><\/a>\u00a0<\/span><\/p>\n

[2]<\/span>Unpacking eco excellence: How sustainable packaging influences consumers – NIQ (nielseniq.com)<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd\u2019hui, les consommateurs sont de plus en plus conscients de l’emballage, notamment en ce qui concerne des crit\u00e8res tels que l’hygi\u00e8ne et la s\u00e9curit\u00e9 alimentaire. Mais voici la question : lorsque les acheteurs touchent l’emballage en papier, ressentent-ils le m\u00eame niveau de confiance par rapport au plastique en termes de durabilit\u00e9 pour les cat\u00e9gories d’hygi\u00e8ne …<\/p>\n

R\u00e9volutionner les Priorit\u00e9s des Consommateurs : Hygi\u00e8ne, S\u00e9curit\u00e9 Alimentaire et Emballage Durable<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":25389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5337],"tags":[],"aioseo_notices":[],"yoast_head":"\nR\u00e9volutionner 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