{"id":24726,"date":"2024-09-05T17:27:34","date_gmt":"2024-09-05T15:27:34","guid":{"rendered":"https:\/\/www.botta.it\/?p=24726"},"modified":"2024-09-05T17:27:34","modified_gmt":"2024-09-05T15:27:34","slug":"iqrcode-italiaoggi","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/iqrcode-italiaoggi\/","title":{"rendered":"BOTTA&rsquo;s iQRcode\u2122 en vedette dans ItaliaOggi : R\u00e9volutionner l&#8217;emballage pour un avenir durable"},"content":{"rendered":"<div class=\"presented-response-container ng-tns-c4070510688-463\">\n<div class=\"response-container-content ng-tns-c4070510688-463 tunable-selection-with-avatar\">\n<div class=\"response-content ng-tns-c4070510688-463\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"3:1-3:488\"><em><strong>BOTTA EcoPackaging<\/strong> est ravi d&rsquo;annoncer que notre technologie innovante <strong>iQRcode\u2122<\/strong> a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans un article r\u00e9cent sur <strong>ItaliaOggi<\/strong>, l&rsquo;un des principaux journaux financiers et \u00e9conomiques italiens. R\u00e9dig\u00e9 par notre Lara Botta, Vice-Pr\u00e9sidente de BOTTA EcoPackaging et Professeure Adjointe \u00e0 l&rsquo;Universit\u00e9 IULM, l&rsquo;article souligne le r\u00f4le crucial d&rsquo;iQRcode\u2122 dans la r\u00e9ponse aux d\u00e9fis complexes pos\u00e9s par l&rsquo;\u00e9volution des r\u00e9glementations sur l&#8217;emballage dans l&rsquo;Union europ\u00e9enne.<\/em><\/p>\n<h4 data-sourcepos=\"5:1-5:50\"><strong>Un Changement de Jeu pour les Marques Globales<\/strong><\/h4>\n<p data-sourcepos=\"7:1-7:430\">Comme d\u00e9taill\u00e9 dans l&rsquo;article d&rsquo;ItaliaOggi, la directive europ\u00e9enne Ecodesign for Sustainable Products (ESPR) a introduit des r\u00e9glementations strictes pour l&#8217;emballage des produits, notamment la mise en \u0153uvre obligatoire des Digital Product Passports (DPP). Ces passeports num\u00e9riques contiennent des informations essentielles sur le cycle de vie d&rsquo;un produit, y compris ses mat\u00e9riaux, ses composants et son potentiel de recyclage.<\/p>\n<h4 data-sourcepos=\"9:1-9:36\"><strong>iQRcode\u2122 : Une Solution Compl\u00e8te<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24720\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi.png\" alt=\"\" width=\"1063\" height=\"661\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi.png 1063w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-1024x637.png 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-150x93.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-768x478.png 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-240x149.png 240w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p data-sourcepos=\"11:1-11:61\">BOTTA&rsquo;s iQRcode\u2122 offre une solution compl\u00e8te \u00e0 ces d\u00e9fis en :<\/p>\n<ul data-sourcepos=\"13:1-18:0\">\n<li data-sourcepos=\"13:1-13:284\"><strong>Assurant la conformit\u00e9 automatis\u00e9e:<\/strong> iQRcode\u2122 g\u00e9n\u00e8re automatiquement des \u00e9tiquettes de recyclage conformes aux exigences sp\u00e9cifiques de chaque pays europ\u00e9en, garantissant que les produits sont conformes aux r\u00e9glementations locales, m\u00eame en cas d&rsquo;\u00e9volution de ces r\u00e9glementations.<\/li>\n<li data-sourcepos=\"14:1-14:426\"><strong>Optimisant l&rsquo;espace sur l&#8217;emballage:<\/strong> En consolidant plusieurs informations en un seul code compact, iQRcode\u2122 lib\u00e8re de l&rsquo;espace pr\u00e9cieux sur l&#8217;emballage pour les messages de marketing et de branding. Cela est particuli\u00e8rement important dans les secteurs o\u00f9 l&#8217;emballage est utilis\u00e9 pour transmettre des informations essentielles aux consommateurs, tels que l&rsquo;alimentation, les cosm\u00e9tiques et les produits pharmaceutiques.<\/li>\n<li data-sourcepos=\"15:1-15:265\"><strong>S&rsquo;int\u00e9grant aux Digital Product Passports:<\/strong> iQRcode\u2122 peut s&rsquo;int\u00e9grer de mani\u00e8re transparente aux DPP, offrant aux consommateurs un moyen pratique et efficace d&rsquo;acc\u00e9der \u00e0 des informations d\u00e9taill\u00e9es sur les produits et de comprendre leurs cr\u00e9dits de durabilit\u00e9.<\/li>\n<li data-sourcepos=\"16:1-16:263\"><strong>Am\u00e9liorant l&rsquo;engagement des consommateurs:<\/strong> iQRcode\u2122 permet aux marques de fournir aux consommateurs des informations d\u00e9taill\u00e9es sur les produits, y compris les instructions de recyclage et d&rsquo;\u00e9limination, favorisant une plus grande transparence et confiance.<\/li>\n<li data-sourcepos=\"17:1-18:0\"><strong>Assurant la p\u00e9rennit\u00e9 des entreprises:<\/strong> Alors que l&rsquo;UE continue de d\u00e9ployer des initiatives telles que le Digital Product Passport, iQRcode\u2122 est particuli\u00e8rement bien plac\u00e9 pour soutenir ces d\u00e9veloppements, en faisant un investissement s\u00fbr pour les entreprises.<\/li>\n<\/ul>\n<h4 data-sourcepos=\"19:1-19:42\"><strong>\u00c0 l&rsquo;Avant-Garde de l&rsquo;Emballage Durable<\/strong><\/h4>\n<p data-sourcepos=\"21:1-21:241\">BOTTA est fier d&rsquo;\u00eatre \u00e0 l&rsquo;avant-garde de la r\u00e9volution de l&#8217;emballage durable. En offrant des solutions innovantes comme iQRcode\u2122, nous aidons les entreprises \u00e0 relever les d\u00e9fis d&rsquo;aujourd&rsquo;hui tout en se pr\u00e9parant aux opportunit\u00e9s de demain.<\/p>\n<p data-sourcepos=\"23:1-23:91\"><strong>Lisez l&rsquo;article complet d&rsquo;ItaliaOggi ici:<\/strong> https:\/\/www.italiaoggi.it\/news\/espr-e-passaporto-digitale-del-prodotto-un-opportunita-di-innovazione-per-le-aziende-202408041146285510?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=marketing-festival<\/p>\n<p data-sourcepos=\"23:1-23:91\">\n<p style=\"text-align: center;\" data-sourcepos=\"25:1-25:186\"><span style=\"color: #999999;\"><em><strong>En savoir plus sur la fa\u00e7on dont iQRcode\u2122 de BOTTA peut aider votre entreprise \u00e0 atteindre ses objectifs de durabilit\u00e9. Contactez-nous (ecopack@botta.it) d\u00e8s aujourd&rsquo;hui pour une consultation gratuite.<\/strong><\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging est ravi d&rsquo;annoncer que notre technologie innovante iQRcode\u2122 a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans un article r\u00e9cent sur ItaliaOggi, l&rsquo;un des principaux journaux financiers et \u00e9conomiques italiens. R\u00e9dig\u00e9 par notre Lara Botta, Vice-Pr\u00e9sidente de BOTTA EcoPackaging et Professeure Adjointe \u00e0 l&rsquo;Universit\u00e9 IULM, l&rsquo;article souligne le r\u00f4le crucial d&rsquo;iQRcode\u2122 dans la r\u00e9ponse aux d\u00e9fis complexes pos\u00e9s &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/iqrcode-italiaoggi\/\"> <span class=\"screen-reader-text\">BOTTA&rsquo;s iQRcode\u2122 en vedette dans ItaliaOggi : R\u00e9volutionner l&#8217;emballage pour un avenir durable<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":24716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA&#039;s iQRcode\u2122 en vedette dans ItaliaOggi : R\u00e9volutionner l&#039;emballage pour un avenir durable<\/title>\n<meta name=\"description\" content=\"iQRcode\u2122 de BOTTA EcoPackaging fait sensation dans le secteur de l&#039;emballage. 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