{"id":23704,"date":"2024-05-08T13:25:57","date_gmt":"2024-05-08T11:25:57","guid":{"rendered":"https:\/\/www.botta.it\/shrinkflation\/"},"modified":"2024-05-08T15:04:46","modified_gmt":"2024-05-08T13:04:46","slug":"shrinkflation","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/","title":{"rendered":"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage"},"content":{"rendered":"

Dans<\/span> le monde d’<\/span>aujourd’hui<\/span>, l’<\/span>emballage<\/span> des<\/span> produits<\/span> a un impact <\/span>significatif<\/span> sur nos <\/span>vies<\/span>. Il <\/span>influence<\/span> les<\/span> choix<\/span> des<\/span> consommateurs<\/span>, <\/span>prot\u00e8ge<\/span> les<\/span> produits<\/span> et, <\/span>malheureusement<\/span>, <\/span>peut<\/span> contribuer<\/span> \u00e0 <\/span>des<\/span> probl\u00e8mes<\/span> environnementaux<\/span>. Une <\/span>tendance<\/span> r\u00e9cente<\/span>, la <\/span>shrinkflation<\/span>, la <\/span>pratique<\/span> de <\/span>r\u00e9duire<\/span> les<\/span> tailles<\/span> des<\/span> produits<\/span> tout en <\/span>maintenant<\/span> les<\/span> prix, a <\/span>soulev\u00e9<\/span> des<\/span> pr\u00e9occupations<\/span> concernant<\/span> la <\/span>durabilit\u00e9<\/span> de l’<\/span>emballage<\/span>. <\/span>Du<\/span> point de <\/span>vue<\/span> du<\/span> consommateur<\/span>, cela <\/span>peut<\/span> sembler<\/span> \u00eatre<\/span> une \u00ab <\/span>arnaque<\/span> \u00bb <\/span>lorsque<\/span> l’<\/span>emballage<\/span> semble<\/span> plus grand <\/span>que<\/span> le <\/span>contenu<\/span> \u00e0 l’<\/span>int\u00e9rieur<\/span>. <\/span>Cependant<\/span>, <\/span>lorsque<\/span> nous <\/span>examinons<\/span> de plus <\/span>pr\u00e8s<\/span> les<\/span> aspects<\/span> de l’<\/span>emballage<\/span> secondaire<\/span> et <\/span>des<\/span> entrep\u00f4ts<\/span>, une histoire <\/span>diff\u00e9rente<\/span> est <\/span>r\u00e9v\u00e9l\u00e9e<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

\n

\"\"<\/p>\n

Comment les consommateurs per\u00e7oivent-ils la Shrinkflation ?<\/span>\u00a0<\/span><\/h4>\n

Du point de vue du consommateur, la shrinkflation pourrait sembler trompeuse lorsqu’elle est observ\u00e9e sur les \u00e9tag\u00e8res des magasins. Lorsque les clients r\u00e9alisent que la taille de l’emballage ne correspond pas correctement \u00e0 la quantit\u00e9 de produit \u00e0 l’int\u00e9rieur, ils pourraient se sentir tromp\u00e9s, modifiant ainsi leurs habitudes d’achat. Mais r\u00e9duire les d\u00e9chets d’emballage est tout aussi important que tout le reste. Mais est-ce vraiment une arnaque ?<\/span>\u00a0<\/span><\/p>\n

\n

Comment votre entreprise peut-elle tirer profit de la shrinkflation gr\u00e2ce \u00e0 un emballage standardis\u00e9 :<\/span>\u00a0<\/span><\/h4>\n

Du point de vue de l’entrep\u00f4t, la standardisation des tailles d’emballage offre plusieurs avantages : elle r\u00e9duit les d\u00e9chets de carton, maximise l’espace de stockage et optimise les processus, quelles que soient les perceptions des clients.<\/span>\u00a0<\/span><\/p>\n

\n

Consid\u00e9rez les avantages financiers et op\u00e9rationnels r\u00e9sultant de l’alignement des tailles d’emballage secondaire dans toute la cha\u00eene d’approvisionnement. Par exemple, une \u00e9tude de cas entre BOTTA EcoPackaging et Inventronics montre que les entreprises ont standardis\u00e9 leurs tailles de bo\u00eetes, r\u00e9duisant les d\u00e9chets de carton de 27 % en moyenne.<\/span>\u00a0<\/span><\/p>\n

\n

Pour en savoir plus, vous pouvez explorer l’\u00e9tude de cas entre BOTTA EcoPackaging et Inventronics <\/span>ici<\/span><\/a>\u00a0<\/span><\/p>\n

\n

Par cons\u00e9quent, au lieu de regarder la shrinkflation d’un point de vue \u00e9troit, il est crucial d’adopter une approche compl\u00e8te qui tienne compte des opinions de toutes les parties prenantes. Nous pouvons fournir des solutions \u00e0 long terme qui b\u00e9n\u00e9ficient \u00e0 toutes les parties impliqu\u00e9es, en r\u00e9pondant aux besoins des entreprises et des clients. Cela signifie investir dans des conceptions d’emballage de pointe qui mettent l’efficacit\u00e9 et la durabilit\u00e9 au premier plan, encourager des pratiques de consommation responsables et \u00e9tendre la transparence dans les pratiques d’emballage.<\/span>\u00a0<\/span><\/p>\n

\n

En conclusion, la Shrinkflation est complexe, mais avec une compr\u00e9hension \u00e9quilibr\u00e9e des perspectives des clients et des entreprises, nous pouvons travailler vers un avenir transparent et durable. Alors avan\u00e7ons avec une approche holistique qui privil\u00e9gie la transparence et la conscience environnementale dans l’industrie de l’emballage. Pour en savoir plus sur les solutions d’emballage durable, regardez notre vid\u00e9o <\/span>ici<\/span><\/a>!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le monde d’aujourd’hui, l’emballage des produits a un impact significatif sur nos vies. Il influence les choix des consommateurs, prot\u00e8ge les produits et, malheureusement, peut contribuer \u00e0 des probl\u00e8mes environnementaux. Une tendance r\u00e9cente, la shrinkflation, la pratique de r\u00e9duire les tailles des produits tout en maintenant les prix, a soulev\u00e9 des pr\u00e9occupations concernant la …<\/p>\n

Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":23687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5337],"tags":[],"aioseo_notices":[],"yoast_head":"\nBOTTA PACKAGING \u00bb eco-packaging solutions - Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage<\/title>\n<meta name=\"description\" content=\"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage\" \/>\n<meta property=\"og:description\" content=\"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T11:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T13:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/05\/iqrcode-news-feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"External\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\"},\"author\":{\"name\":\"External\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/cd2f81950b759578898ec1bea3091bce\"},\"headline\":\"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage\",\"datePublished\":\"2024-05-08T11:25:57+00:00\",\"dateModified\":\"2024-05-08T13:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\",\"url\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2024-05-08T11:25:57+00:00\",\"dateModified\":\"2024-05-08T13:04:46+00:00\",\"description\":\"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.botta.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.botta.it\/categoria\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.botta.it\/#website\",\"url\":\"https:\/\/www.botta.it\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions\",\"description\":\"Solutions d'emballage \u00e9cologiques, fournitures carton ondul\u00e9, bo\u00eetes, enveloppes, airbags.\",\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.botta.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.botta.it\/#organization\",\"name\":\"BOTTA EcoPackaging\",\"url\":\"https:\/\/www.botta.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png\",\"contentUrl\":\"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png\",\"width\":1600,\"height\":1043,\"caption\":\"BOTTA EcoPackaging\"},\"image\":{\"@id\":\"https:\/\/www.botta.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bottapackaging\/\",\"https:\/\/twitter.com\/botta_box\",\"https:\/\/www.instagram.com\/botta_box\/\",\"https:\/\/it.linkedin.com\/company\/botta-ecopackaging\",\"https:\/\/www.youtube.com\/channel\/UCLhT-tw_FsukJfrKi73c48Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/cd2f81950b759578898ec1bea3091bce\",\"name\":\"External\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/766a4ea3a12d0f36d4b264f31da54d26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/766a4ea3a12d0f36d4b264f31da54d26?s=96&d=mm&r=g\",\"caption\":\"External\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BOTTA PACKAGING \u00bb eco-packaging solutions - Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage","description":"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/","og_locale":"fr_FR","og_type":"article","og_title":"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage","og_description":"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.","og_url":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/","og_site_name":"BOTTA PACKAGING \u00bb eco-packaging solutions","article_publisher":"https:\/\/www.facebook.com\/bottapackaging\/","article_published_time":"2024-05-08T11:25:57+00:00","article_modified_time":"2024-05-08T13:04:46+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/05\/iqrcode-news-feature.png","type":"image\/png"}],"author":"External","twitter_card":"summary_large_image","twitter_creator":"@botta_box","twitter_site":"@botta_box","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#article","isPartOf":{"@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/"},"author":{"name":"External","@id":"https:\/\/www.botta.it\/#\/schema\/person\/cd2f81950b759578898ec1bea3091bce"},"headline":"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage","datePublished":"2024-05-08T11:25:57+00:00","dateModified":"2024-05-08T13:04:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/"},"wordCount":485,"publisher":{"@id":"https:\/\/www.botta.it\/#organization"},"articleSection":["Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/","url":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/","name":"BOTTA PACKAGING \u00bb eco-packaging solutions - Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d'Emballage","isPartOf":{"@id":"https:\/\/www.botta.it\/#website"},"datePublished":"2024-05-08T11:25:57+00:00","dateModified":"2024-05-08T13:04:46+00:00","description":"Qu'est-ce que la r\u00e9tr\u00e9cissementflation, et comment affecte-t-elle les d\u00e9chets d'emballage ? D\u00e9couvrez les perceptions des consommateurs, les strat\u00e9gies commerciales et le potentiel de solutions durables dans l'industrie de l'emballage.","breadcrumb":{"@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.botta.it\/fr\/blog\/shrinkflation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.botta.it\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.botta.it\/categoria\/blog\/"},{"@type":"ListItem","position":3,"name":"Shrinkflation : Points de vue des Clients et des Entreprises sur les D\u00e9chets d’Emballage"}]},{"@type":"WebSite","@id":"https:\/\/www.botta.it\/#website","url":"https:\/\/www.botta.it\/","name":"BOTTA PACKAGING \u00bb eco-packaging solutions","description":"Solutions d'emballage \u00e9cologiques, fournitures carton ondul\u00e9, bo\u00eetes, enveloppes, airbags.","publisher":{"@id":"https:\/\/www.botta.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.botta.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.botta.it\/#organization","name":"BOTTA EcoPackaging","url":"https:\/\/www.botta.it\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.botta.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png","contentUrl":"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png","width":1600,"height":1043,"caption":"BOTTA EcoPackaging"},"image":{"@id":"https:\/\/www.botta.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bottapackaging\/","https:\/\/twitter.com\/botta_box","https:\/\/www.instagram.com\/botta_box\/","https:\/\/it.linkedin.com\/company\/botta-ecopackaging","https:\/\/www.youtube.com\/channel\/UCLhT-tw_FsukJfrKi73c48Q"]},{"@type":"Person","@id":"https:\/\/www.botta.it\/#\/schema\/person\/cd2f81950b759578898ec1bea3091bce","name":"External","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.botta.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/766a4ea3a12d0f36d4b264f31da54d26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/766a4ea3a12d0f36d4b264f31da54d26?s=96&d=mm&r=g","caption":"External"}}]}},"_links":{"self":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/23704"}],"collection":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/comments?post=23704"}],"version-history":[{"count":2,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/23704\/revisions"}],"predecessor-version":[{"id":23710,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/23704\/revisions\/23710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/media\/23687"}],"wp:attachment":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/media?parent=23704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/categories?post=23704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/tags?post=23704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}