{"id":21808,"date":"2020-07-27T09:47:07","date_gmt":"2020-07-27T07:47:07","guid":{"rendered":"https:\/\/www.botta.it\/?p=21808"},"modified":"2023-12-01T09:50:09","modified_gmt":"2023-12-01T08:50:09","slug":"emballage-durable-preferences-des-consommateurs","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/news-fr\/emballage-durable-preferences-des-consommateurs\/","title":{"rendered":"EMBALLAGE DURABLE : PR\u00c9F\u00c9RENCES DES CONSOMMATEURS"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10978 size-full\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png?resize=964%2C542&#038;ssl=1\" alt=\"\" width=\"964\" height=\"542\" srcset=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png?w=964&amp;ssl=1 964w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png?resize=240%2C135&amp;ssl=1 240w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>Le monde de l&rsquo;Emballage est en constante \u00e9volution car il doit r\u00e9pondre aux besoins du consommateur, qui s&rsquo;oriente de plus en plus vers l&rsquo;Emballage Durable. En effet, selon une \u00e9tude r\u00e9alis\u00e9e en 2018, 75 % des consommateurs admettent que leurs pr\u00e9f\u00e9rences d&rsquo;achat sont influenc\u00e9es par les emballages durables et 50 % sont enclins \u00e0 changer de marque pour disposer d&rsquo;un mat\u00e9riau \u00e0 faible impact environnemental.<\/p>\n<p>Les consommateurs sont plus conscients et sont plus enclins \u00e0 l&#8217;emballage respectueux de l&rsquo;environnement. En fait, selon une \u00e9tude r\u00e9alis\u00e9e par <a href=\"https:\/\/it.twosides.info\/IT\/il-packaging-agli-occhi-del-consumatore-europeo\/\">Two Sides<\/a>, des donn\u00e9es pertinentes sur la perception des consommateurs en mati\u00e8re de durabilit\u00e9 \u00e9mergent :<\/p>\n<ul>\n<li>70 % des personnes interrog\u00e9es prennent des mesures pour r\u00e9duire les emballages compos\u00e9s \u00e0 base de plastique;<\/li>\n<li>44 % sont enclins \u00e0 d\u00e9penser plus d&rsquo;argent pour acheter un produit s&rsquo;il est contenu dans un emballage durable;<\/li>\n<li>58 % des personnes interrog\u00e9es sont enclines \u00e0 imposer une taxe plus \u00e9lev\u00e9e sur les emballages \u00e0 base de plastique;<\/li>\n<li>66 % souhaitent recevoir un produit achet\u00e9 en ligne dans un emballage en papier plut\u00f4t qu&rsquo;en plastique.<\/li>\n<\/ul>\n<p>L&rsquo;un des secteurs les plus touch\u00e9s par le besoin de changement est la grande distribution, qui a subi une forte pression pour r\u00e9duire l&rsquo;utilisation des sacs en plastique jetables. Les d\u00e9taillants proposent diff\u00e9rentes solutions pour les sacs \u00e0 provisions de leurs clients et, selon l&rsquo;\u00e9tude de Two Sides, des donn\u00e9es pertinentes \u00e9mergent. Les consommateurs pr\u00e9f\u00e8rent les sacs en papier pour les raisons suivantes :<\/p>\n<ul>\n<li>52 % des consommateurs pr\u00e9f\u00e8rent les sacs composites en papier en raison de leur recyclabilit\u00e9;<\/li>\n<li>43 % des personnes interrog\u00e9es pr\u00e9f\u00e8rent un sac fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux renouvelables;<\/li>\n<li>47 % pensent que les sacs \u00e0 provisions en papier sont meilleurs en termes de compostabilit\u00e9.<\/li>\n<\/ul>\n<p>L&rsquo;utilisation d&#8217;emballages durables r\u00e9pond donc aux besoins de vos clients qui s&rsquo;orientent de plus en plus vers des mat\u00e9riaux recyclables et respectueux de l&rsquo;environnement et, surtout, les fid\u00e9lise \u00e0 votre marque. Sans oublier l&rsquo;impact positif consid\u00e9rable que ces solutions d&#8217;emballage durable ont sur notre environnement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde de l&rsquo;Emballage est en constante \u00e9volution car il doit r\u00e9pondre aux besoins du consommateur, qui s&rsquo;oriente de plus en plus vers l&rsquo;Emballage Durable. En effet, selon une \u00e9tude r\u00e9alis\u00e9e en 2018, 75 % des consommateurs admettent que leurs pr\u00e9f\u00e9rences d&rsquo;achat sont influenc\u00e9es par les emballages durables et 50 % sont enclins \u00e0 changer &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/news-fr\/emballage-durable-preferences-des-consommateurs\/\"> <span class=\"screen-reader-text\">EMBALLAGE DURABLE : PR\u00c9F\u00c9RENCES DES CONSOMMATEURS<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":19,"featured_media":10980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1334],"tags":[],"class_list":["post-21808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMBALLAGE DURABLE : PR\u00c9F\u00c9RENCES DES CONSOMMATEURS\" \/>\n<meta property=\"og:description\" content=\"Le monde de l&rsquo;Emballage est en constante \u00e9volution car il doit r\u00e9pondre aux besoins du consommateur, qui s&rsquo;oriente de plus en plus vers l&rsquo;Emballage Durable. En effet, selon une \u00e9tude r\u00e9alis\u00e9e en 2018, 75 % des consommateurs admettent que leurs pr\u00e9f\u00e9rences d&rsquo;achat sont influenc\u00e9es par les emballages durables et 50 % sont enclins \u00e0 changer &hellip; EMBALLAGE DURABLE : PR\u00c9F\u00c9RENCES DES CONSOMMATEURS Lire la Suite \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/fr\/news-fr\/emballage-durable-preferences-des-consommateurs\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T07:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T08:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2020\/07\/Picture-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"964\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clara Augustina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/\"},\"author\":{\"name\":\"Clara Augustina\",\"@id\":\"https:\\\/\\\/www.botta.it\\\/#\\\/schema\\\/person\\\/c69d9d6062157a7a80589770c061b789\"},\"headline\":\"EMBALLAGE DURABLE : PR\u00c9F\u00c9RENCES DES CONSOMMATEURS\",\"datePublished\":\"2020-07-27T07:47:07+00:00\",\"dateModified\":\"2023-12-01T08:50:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"https:\\\/\\\/www.botta.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.botta.it\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Picture-1.png?fit=964%2C542&ssl=1\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/\",\"url\":\"https:\\\/\\\/www.botta.it\\\/fr\\\/news-fr\\\/emballage-durable-preferences-des-consommateurs\\\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - 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