{"id":15716,"date":"2022-04-26T16:56:33","date_gmt":"2022-04-26T14:56:33","guid":{"rendered":"https:\/\/www.botta.it\/skytg24-trasmissione-la-forza-di-essere-unica-il-tuo-talento-il-tuo-lavoro\/"},"modified":"2023-11-29T10:14:58","modified_gmt":"2023-11-29T09:14:58","slug":"skytg24-trasmissione-la-forza-di-essere-unica-il-tuo-talento-il-tuo-lavoro","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/skytg24-trasmissione-la-forza-di-essere-unica-il-tuo-talento-il-tuo-lavoro\/","title":{"rendered":"SKYTG24 : Diffusion \u00ab\u00a0LA FORCE D’\u00caTRE UNIQUE : VOTRE TALENT, VOTRE EMPLOI\u00a0\u00bb"},"content":{"rendered":"

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Le 8 mars 2022, notre vice-pr\u00e9sidente Lara Botta \u00e9tait l’invit\u00e9e de l\u2019\u00e9mission SkyTG 24, afin de souligner le \u00a0r\u00f4le des femmes dans le monde de l’entreprise. En plus d\u2019 occuper un r\u00f4le de premier plan pour BOTTA EcoPackaging, une entreprise milanaise sp\u00e9cialis\u00e9e dans les emballages durables, Lara Botta joue aussi un r\u00f4le important dans le soutien de projets visant \u00e0 l\u2019autonomisation des femmes et \u00e0 l\u2019\u00e9galit\u00e9 des sexes, notamment le projet STEAMiamoci. Ce projet vise \u00e0 rapprocher les femmes aux domaines STEM (Science, Technologie, Ing\u00e9nierie, Math\u00e9matiques), afin d’enregistrer une augmentation du pourcentage de femmes qui travaillent dans le secteur scientifico-technologique, qui connait aujourd\u2019hui et de plus en plus une croissance trois fois plus rapide que les autres secteurs. Malheureusement, il est un fait notable que la pr\u00e9sence des femmes dans ces domaines est beaucoup plus faible que celle des hommes, souvent en raison d\u2019un h\u00e9ritage culturel.<\/p>\n

En analysant ce ph\u00e9nom\u00e8ne de mani\u00e8re plus approfondie, l’id\u00e9e que le choix pour les femmes d’entreprendre un parcours d’\u00e9tudes scientifiques-technologiques est plus tortueux est li\u00e9e \u00e0 un st\u00e9r\u00e9otype de genre. BOTTA EcoPackaging en la personne de Lara Botta, s\u2019efforce de combattre ce st\u00e9r\u00e9otype et cherche \u00e0 apporter sa propre contribution au changement de l\u2019h\u00e9ritage culturel, qui dans le contexte italien, est profond\u00e9ment enracin\u00e9 : selon les \u00e9tudes Doxa, il apparait que les mill\u00e9niaux<\/em> \u00a0sont fortement influenc\u00e9s par leurs parents dans le choix du parcours d’\u00e9tude, une influence qui est toutefois construite sur des bases personnelles et li\u00e9e \u00e0 leur g\u00e9n\u00e9ration, et qui n’est donc pas tr\u00e8s mise \u00e0 jour par rapport aux besoins actuels du march\u00e9 du travail. Notre VP souligne que le changement de l’\u00e9galit\u00e9 des sexes dans les entreprises est un objectif important \u00e0 atteindre, car le travail effectu\u00e9 par un groupe mixte et diversifi\u00e9 permet de freiner et d’\u00e9viter d’\u00e9ventuels \u00e9checs ; elle cite quelque exemples frappant de ces derni\u00e8res ann\u00e9es de certaines entreprises. Un exemple est la limitation du cas de la \u00a0reconnaissance vocale : un projet qui avait \u00e9t\u00e9 r\u00e9alis\u00e9 principalement par des hommes et qui, \u00e0 l’\u00e9poque, \u00e9tait calibr\u00e9 uniquement sur les voix masculines et donc incapable de reconna\u00eetre les voix f\u00e9minines \u2013 la cible principale de son utilisation et de son invention.<\/p>\n

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La valorisation du r\u00f4le f\u00e9minin dans le contexte de l’entreprise a \u00e9galement \u00e9t\u00e9 soulign\u00e9e par l’intervention de Stefano Venturi, Pr\u00e9sident de Cefriel et ancien PDG de HP, qui a r\u00e9fl\u00e9chi sur l’importance du groupe mixte et diversifi\u00e9. La composante f\u00e9minine dans les \u00e9quipes de l’entreprise permet de mieux atteindre les objectifs de l’entreprise, car le groupe mixte est le miroir de la soci\u00e9t\u00e9 d’aujourd’hui, une soci\u00e9t\u00e9 mixte, compos\u00e9e d’hommes et de femmes : c’est le m\u00e9lange des hommes et des femmes, de leurs comp\u00e9tences et de leurs personnalit\u00e9s, qui a permis le progr\u00e8s de l’humanit\u00e9 et qui est peut donc mieux remplir les objectifs de l’entreprise.<\/p>\n

\n

NOUS VOUS INVITONS \u00c0 REGARDER L’INTERVIEW DE SKYTG 24 VIA LE LIEN SUIVANT: <\/strong>Botta Packaging- Lara Botta VP Women in Talent – Sky Italia – YouTube<\/a><\/p>\n

OU LA VERSION COMPL\u00c8TE, AVEC TOUS LES INTERVENANTS DE PREMIER PLAN, ICI: <\/strong>8 marzo 2022 | \u00ab\u00a0La forza di essere unica: il tuo talento, il tuo lavoro\u00a0\u00bb – YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le 8 mars 2022, notre vice-pr\u00e9sidente Lara Botta \u00e9tait l’invit\u00e9e de l\u2019\u00e9mission SkyTG 24, afin de souligner le \u00a0r\u00f4le des femmes dans le monde de l’entreprise. En plus d\u2019 occuper un r\u00f4le de premier plan pour BOTTA EcoPackaging, une entreprise milanaise sp\u00e9cialis\u00e9e dans les emballages durables, Lara Botta joue aussi un r\u00f4le important dans le …<\/p>\n

SKYTG24 : Diffusion \u00ab\u00a0LA FORCE D’\u00caTRE UNIQUE : VOTRE TALENT, VOTRE EMPLOI\u00a0\u00bb<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":15707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1333,4263],"tags":[],"aioseo_notices":[],"yoast_head":"\nBOTTA PACKAGING \u00bb eco-packaging solutions - 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