{"id":11376,"date":"2019-12-02T15:39:18","date_gmt":"2019-12-02T14:39:18","guid":{"rendered":"https:\/\/www.botta.it\/frugal-innovation-applied-to-smes-italy\/"},"modified":"2021-11-11T14:36:01","modified_gmt":"2021-11-11T13:36:01","slug":"frugal-innovation-applied-to-smes-italy","status":"publish","type":"post","link":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/","title":{"rendered":"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11376\" class=\"elementor elementor-11376 elementor-9275\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3f2e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3f2e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e67ac6\" data-id=\"5e67ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9853e8d elementor-widget elementor-widget-text-editor\" data-id=\"9853e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a> <script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: en_US<\/script><script type=\"IN\/Share\" data-url=\"https:\/\/www.botta.it\/en\/frugal-innovation-applied-to-smes-italy\/\"><\/script> <\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c32140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c32140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea2fade\" data-id=\"ea2fade\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579f586 elementor-widget elementor-widget-heading\" data-id=\"579f586\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e37328c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e37328c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3023b90\" data-id=\"3023b90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1019598 elementor-widget elementor-widget-text-editor\" data-id=\"1019598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cInnovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers\u201d.\n\nInnovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets which may or may not develop.\n\nImitators take less risk because they will start with an innovator&rsquo;s product or service and take a more effective approach to innovate it.\n\nInnovation is paramount for all companies wishing to remain abreast in a continuously moving market, with the advent of internet and with global competition. How each company goes about seeking innovation and implementing it can vary, however if we look at large companies, innovation is structured in specific Research and Development divisions and is given a substantial defined budget year on year, when compared to smaller sized firms. With this in mind, Small Medium Sized Companies (SME\u2019s) often feel outnumbered when it comes to innovation opportunities and tend to focus on improving their product and processes without really thinking they stand a chance in the innovation realm.\n\nBOTTA Packaging has decided to tackle this misconception by moving its mindset towards new ways of innovating and studying various possible business models. One model which has attracted the companies attention has been that of Frugal Innovation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3fa5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3fa5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b7b11d\" data-id=\"4b7b11d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8905d7 elementor-widget elementor-widget-heading\" data-id=\"d8905d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frugal Innovation Concept<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c7fe9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c7fe9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe5137\" data-id=\"afe5137\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5290cac elementor-widget elementor-widget-text-editor\" data-id=\"5290cac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to the definition given by Harvard Business Review, \u201cFrugal Innovation is more than a strategy\u201d. (HBR, 2014). Frugal innovation is defined as companies which \u201cdo not seek to \u2018Wow\u2019 customers with technically sophisticated products but, instead, strive to create good-quality solutions (in order) to deliver great value to customers, at the lowest cost\u201d. \u00a0Recently, scholars have shown the relevance of the approach to address an increasing number of entrepreneurship issues in contemporary business systems\u201d (Schanz, C., S. H\u00fcsig, M. Dowling, and A. Gerybadze, 2011,Tiwari, R. 2017).<\/p><p>Navi Radjou, an author and TED speaker on this subject, describes Frugal Innovation as the use of geniality to find clever ways to solve problems with limited resources, to find clever solutions by converting adversity into opportunities, not necessarily sophisticated or perfect, but able to create more value at lower cost. Basically, entrepreneurs doing better with less &#8211; which is the essence of frugal innovation-creating more economic and social value using limited resources (Navi Radjou TEDGLOBAL 2014). This ability to do more with less is considered a high-level art, a culture and a mindset<\/p><p>Jugaad innovation is described as one of the many elements of frugal innovation. It is defined as an innovative fix; an improvised solution born from ingenuity and cleverness (<a href=\"https:\/\/www.cambridge.org\/core\/books\/frugal-innovation\/emerging-concepts-in-innovation\/51EA968AD1FC38BCC8F4931BC1554EDD\" target=\"_blank\" rel=\"noopener\">Cambridge.org<\/a>, 6.5 chapter). Jugaad has the negative connotation of compromising on quality (<a href=\"https:\/\/www.cambridge.org\/core\/books\/frugal-innovation\/emerging-concepts-in-innovation\/51EA968AD1FC38BCC8F4931BC1554EDD\" target=\"_blank\" rel=\"noopener\">Cambridge.org<\/a>), it can be viewed as a quick and temporary fix. However Jugaad can be a first stage of Frugal Innovation, before \u2018moving away from the shortcutting, improvising or even compromising approach to come up with a solution that upholds quality standards to meet customer and regulatory expectations\u2019 (<a href=\"https:\/\/www.cambridge.org\/core\/books\/frugal-innovation\/emerging-concepts-in-innovation\/51EA968AD1FC38BCC8F4931BC1554EDD\" target=\"_blank\" rel=\"noopener\">Cambridge.org<\/a>, 6.5 chapter).<\/p><p>There are several keywords related with frugal innovation, such as low-cost innovation, good-enough innovation, resource-constrained innovation.<\/p><p>Taking all these definitions and applying them to the Small Medium Sized Enterprises (SME\u2019s) in Italy, a market which is comprised of 97% SME\u2019s, is therefore a completely different arena from where Frugal innovation has originated (developing countries), has been a challenging yet very interesting concept and the basis on which BOTTA Packaging, an Italian SME, has decided to investigate and build on.<\/p><p>The constraints of SME\u2019s in the innovation realm, primarily R&amp;D budget, human resources excellence and availability, and numerous other constraints when compared to larger enterprises, have already been described however the Frugal innovation point of view shows how SME\u2019s can overcome those same constraints at their own advantage. Smaller companies \u201cwith comparatively tiny budgets often manage to out-innovate the bigger, established competitors\u201d (<a href=\"https:\/\/innovationmanagement.se\/imtool-articles\/being-innovative-in-a-big-company\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>)<\/p><p>The advantages of being smaller, less bureaucratized and structured companies makes it faster to take decisions and try out innovations before deciding to heavily invest in them. Working on these advantages with an eye on Frugal Innovation has been the turning point of BOTTA Packaging\u2019s strategy.<\/p><p><strong>BOTTA Packaging Example \u2013 How BOTTA Packaging Applied and expanded on Frugal Innovation to make its own pioneer model in the Packaging business-to-business sector<\/strong><\/p><p>BOTTA Packaging has been facing the difficulties of all SME\u2019s to step up and expand its market share in a global and increasingly competitive context. The digital transformation that is entering all industrial sectors and with which all companies have to get to terms with implies expensive investment costs \u00a0and high risks that can be a real challenge for SME\u2019s. In addition, the restricted specialized human resources together with financial limitations create a barrier to innovation and its implementation.<\/p><p>BOTTA Packaging has been redefining <em>frugal innovation<\/em> in its restructuring of the digitalization process in order to optimize it and cut out inefficient and unnecessary costs, as well as innovating the offering and the business model. Coming from a manufacturing background, BOTTA Packaging has learned to combine tradition with innovation. However, as for the majority of SME\u2019s, BOTTA Packaging has had to deal with resource constraints, and be able to turn these into opportunities, in perfect frugal innovation mode.<\/p><p>The way in which BOTTA Packaging has decided to go about it has a lot to do with Frugal innovation. The concept of \u2018make do with what you have\u2019 has been taken as a basis, together with finding the best opportunities the market, the universities and the literature could provide. In addition, the concept of \u2018done is better than perfect\u2019 has also been taken as a key element to innovation and growth. As an SME with scarce resources, time is an important factor and one that can outgrow the element of perfection for the customers. Making sure the minimum viable product \/service was on offer as soon as possible gave BOTTA Packaging the possibility of being on the market sooner (and possibly before competitors) as well as being able to test the market before investing more time and money on an innovative project.<\/p><p>Frugal Innovation in BOTTA Packaging has combined scientific research, technological capabilities and an open marketplace in order to turn the constraints into resources and the challenges into competitive advantage. The result has been the elaboration of a distinct model, which in itself is a pioneer in the Italian packaging sector, towards the race to 4.0.<\/p><p>The BOTTA Packaging team is the perfect example of how diversity and cooperation can lead to create frugal solutions, doing more with less. The open mindset of BOTTA Packaging allowed to find solutions without reinventing anything, but optimizing what was already available in terms of know-how and human resources.<\/p><p>BOTTA Packaging has seized the opportunity to be a part of <a href=\"http:\/\/www.uni-italia.it\/it\/invest-your-talent-it\" target=\"_blank\" rel=\"noopener\">Invest Your Talent<\/a> (IYT) in Italy program to collaborate with selected talented students from all over the world. \u00a0IYT is a program promoted by the Italian Ministry of Foreign Affairs and International Cooperation, IT-Italian Trade Agency, Uni- Italia, Unioncamere (Italian Chambers of Commerce), Confindustria (Confederation of Italian Industries), Universities abroad and Companies in Italy. The objective of this partnership was to develop Innovation and Sustainability in the context of Industry 4.0\u00a0 and toward the UN Sustainable Development Goals.<\/p><p>Furthermore, in an open innovation perspective, BOTTA Packaging has also supported the <a href=\"https:\/\/ec.europa.eu\/programmes\/erasmus-plus\/about_it\" target=\"_blank\" rel=\"noopener\">Erasmus + program<\/a>, which is the EU program to support education, training, youth and sport in Europe. Erasmus+ also aims to promote the sustainable development of its partners in the field of higher education, and contribute to achieving the objectives of the EU Youth Strategy. Innovation would become affordable, especially for small and medium sized company (SMEs), if they manage to adopt a frugal innovation mindset, a new integrated management philosophy to tackle the issues in financial constraints and scarcity of human resources for SMEs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c176e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c176e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415db03\" data-id=\"415db03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b8980 elementor-widget elementor-widget-image\" data-id=\"b1b8980\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"564\" height=\"435\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Frugal-innovation-oxford.png\" class=\"attachment-large size-large wp-image-9217\" alt=\"Frugal innovation Yasser Bhatti\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Frugal-innovation-oxford.png 564w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Frugal-innovation-oxford-300x231.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Frugal-innovation-oxford-240x185.png 240w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9d61f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9d61f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d48aaa\" data-id=\"0d48aaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b06252 elementor-widget elementor-widget-heading\" data-id=\"6b06252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><span style=\"font-size: 2rem; font-weight: 600;\">Knowledge Contamination leading to Frugal Innovation and Growth<\/span><br><\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07e06f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07e06f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3f9f41\" data-id=\"a3f9f41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18bc0f7 elementor-widget elementor-widget-text-editor\" data-id=\"18bc0f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Frugal innovation in BOTTA Packaging is demonstrated through the combination of Market Knowledge, Academic knowledge and Research &amp; Development (R&amp;D) cooperation programs.<\/p><p>R&amp;D cooperation using IYT and Erasmus+ programs, gave opportunities to talented students, as well as companies, to transform and commercialize business ideas in a win-win perspective. The diversity in nationality, university, faculty, mindset, background and gender within team members enabled knowledge contamination and overflow which led to innovation and growth. In the challenging business context, the project drove members with dynamic knowledge absorption capabilities to accumulate and explore \u2018knowledge potentials\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47becab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47becab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab31feb\" data-id=\"ab31feb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c29ac25 elementor-widget elementor-widget-image\" data-id=\"c29ac25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"896\" height=\"509\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack.png\" class=\"attachment-large size-large wp-image-9221\" alt=\"Frugal innovation\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack.png 896w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack-300x170.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack-768x436.png 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack-240x136.png 240w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Frugal innovation botta instapack<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a856bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a856bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9bd540\" data-id=\"f9bd540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d94f745 elementor-widget elementor-widget-text-editor\" data-id=\"d94f745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In \u00a0the business to Business (B2B) arena, purchasing online is a recognized potential, valuable market however not yet mature, especially in Italy.<\/p><p>To bridge the gap, the solution has been the creation of a technologically advanced drop-shipping e-commerce called Instapack.me, together with a \u00a0new<a href=\"https:\/\/www.botta.it\/en\/sustainable-packaging-the-expert-speaking-our-video-for-comieco\/\" target=\"_blank\" rel=\"noopener\"> Eco-Packaging<\/a> specialization. These visions and implementations are the result of IYT and Erasmus+ lab contamination with BOTTA Packaging\u2019s traditional side and know-how.<\/p><p><a href=\"https:\/\/instapack.me\/\" target=\"_blank\" rel=\"noopener\">Instapack.me<\/a> is an innovative virtual warehouse, as well as a Web2pack source, that allows customers to buy primary and secondary boxes in small quantities and customized, in just one click and with a fast delivery in 24\/48 hours compared to traditional manufacturing lead times which take around 2 weeks. Machine learning is applied in the background to automate daily price updating from all warehouses across Italy and beyond.<\/p><p>The <a href=\"https:\/\/instapack.me\/instapack-scatole-web2pack\/\" target=\"_blank\" rel=\"noopener\">Web2pack<\/a> section within Instapack.me is an interactive platform where customers can enter their required dimensions, define the flat cardboard\u2019s thickness, personalize and apply their graphics on the boxes all online. Furthermore, customers can also choose the preferred price depending on the delivery time selected.\u00a0<\/p><p>These technological innovations have arisen through the contamination of minds and human resources from different countries and backgrounds, as well as technical specialties and competences. Thanks to this Open Innovation, BOTTA Packaging\u2019s innovative technology within a mature sector has been listed as a European Digital Champion in the <a href=\"https:\/\/www.botta.it\/botta-nella-europes-100-digital-champions-del-financial-times\/\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>.<\/p><p>The innovative <a href=\"https:\/\/www.botta.it\/en\/product-categories\/eco-packaging\/\">Eco-packaging<\/a> products are in line with BOTTA Packaging\u2019s Sustainable Development vision and mission to become the main point of reference for Sustainable Packaging Solutions, entering a new section of the market and satisfying the increasing customer request for a zero waste environment. According to the All4pack conference in Paris in 2018, the worldwide packaging market value is heading for 1000 billion dollars in 2023 with annual growth of 2.9%. Within which, cardboard takes into account 35.7% of the value. In 2017, worldwide demand for corrugated cardboard packaging generated <a href=\"https:\/\/www.smithers.com\/en-gb\/services\/market-reports\/packaging\/the-future-of-global-packaging-to-2022\" target=\"_blank\" rel=\"noopener\">245 billion US dollars<\/a>.<\/p><p>Furthermore, BOTTA Packaging launched the <a href=\"https:\/\/www.botta.it\/calcolatore-pallet\/\" target=\"_blank\" rel=\"noopener\">Pallet Optimisation Online Calculator<\/a> project in December 2019. This is the first online service of its kind in Italy, with responsive 3D visualization. It generates the optimal configuration of box display on a pallet and it relies on a significant algorithm on the background, which is an asset for the entire industrial sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ee1e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ee1e7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63fdeea\" data-id=\"63fdeea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7bdcb3 elementor-widget elementor-widget-image\" data-id=\"a7bdcb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"467\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/market-value-estimations-for-packaging.png\" class=\"attachment-large size-large wp-image-9234\" alt=\"Market value in packaging sector\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/market-value-estimations-for-packaging.png 602w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/market-value-estimations-for-packaging-300x233.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/market-value-estimations-for-packaging-240x186.png 240w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d16c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76d16c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5639c11\" data-id=\"5639c11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c98231d elementor-widget elementor-widget-heading\" data-id=\"c98231d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Conclusion: Frugal Innovation Laboratory Results <\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a95a97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a95a97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b7803a\" data-id=\"6b7803a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b13a63 elementor-widget elementor-widget-text-editor\" data-id=\"6b13a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The project has given evidence that digital transformation remains unavoidable but can be affordable.<\/p><p>BOTTA Packaging\u2019s Frugal Innovation \u00a0project is a pioneer in the B2B Packaging sector in Italy. It implements \u201cShorter run, Faster to shelf\u201d strategies together with technological advances through interactive visualizations of the products and customer personalisation in the packaging world.<\/p><p>BOTTA Packaging\u2019s Frugal innovation model is an optimal strategic solution that can be applied to the whole SMEs sector. It is a new mindset that is required in the current industrial fast and competitive context.<\/p><p>In addition, the project develops and expands the business not only in the local market but also increases shares in the international market from the North to South, and East to West. The projects implemented allow for cross-selling, upselling and Unique Selling Points in the Packaging sector through the packaging innovations and services offered.<\/p><p>To find out more about the decisive factors that lead to successful frugal innovation, check out our team members:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2885c2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2885c2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61739fe\" data-id=\"61739fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fef198 elementor-widget elementor-widget-image\" data-id=\"8fef198\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Lara-Botta-Frugal-innovation-1-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9564\" alt=\"Lara Botta Frugal innovation\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Lara-Botta-Frugal-innovation-1-1-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Lara-Botta-Frugal-innovation-1-1-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Lara-Botta-Frugal-innovation-1-1-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e6368c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e6368c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a8236dd\" data-id=\"a8236dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57f6fed\" data-id=\"57f6fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b4175 elementor-widget elementor-widget-text-editor\" data-id=\"e7b4175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/lara-botta-54098a5\/\" target=\"_blank\" rel=\"noopener\">Lara Botta<\/a><\/li><li>Vice-President, Chief Innovation Officer at BOTTA Packaging<\/li><li>CEO Instapack.me<\/li><li>Vice- President Giovani Imprenditori Confindustria at a National level<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abc6dbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abc6dbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ce1170\" data-id=\"9ce1170\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46dd14e elementor-widget elementor-widget-image\" data-id=\"46dd14e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elisa-photo-update-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10122\" alt=\"Elisa Botta Copywriter\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elisa-photo-update-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elisa-photo-update-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elisa-photo-update-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6f2070 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6f2070\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be4c6fe\" data-id=\"be4c6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fde22e\" data-id=\"9fde22e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da330fc elementor-widget elementor-widget-text-editor\" data-id=\"da330fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/elisa-torti-283255144\/\" target=\"_blank\" rel=\"noopener\">Elisa Torti<\/a><\/li><li>PR and Senior Digital Marketing BOTTA Packaging<\/li><li>Multilingual Content-creator Instapack.me<\/li><li>Universit\u00e0 Cattolica Del Sacro Cuore di Milano<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7df54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e7df54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f2223\" data-id=\"03f2223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5097819 elementor-widget elementor-widget-text-editor\" data-id=\"5097819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-style: normal; font-family: 'Open Sans', sans-serif;\" data-ce-key=\"557\"><span style=\"font-size: 30px; font-weight: bold;\" data-ce-key=\"558\"><span style=\"font-size: 30px; font-weight: normal;\" data-ce-key=\"559\">IYT-ERS<\/span><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fbca93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fbca93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299c9bd\" data-id=\"299c9bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4125118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4125118\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c439eb\" data-id=\"0c439eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b97e22e elementor-widget elementor-widget-image\" data-id=\"b97e22e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/bui-thanh-hang-frugal-innovation-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10126\" alt=\"Bui Thanh Hang\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/bui-thanh-hang-frugal-innovation-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/bui-thanh-hang-frugal-innovation-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/bui-thanh-hang-frugal-innovation-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e21156 elementor-widget elementor-widget-text-editor\" data-id=\"4e21156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/hang-thanh-bui-48499648\/\">Bui Thanh Hang<\/a>\u00a0<\/li><li><span style=\"font-size: 15px;\">Project management<\/span><\/li><li style=\"font-size: 15px;\">Vietnam<\/li><li>Pavia University, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c24a01\" data-id=\"9c24a01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8c97b elementor-widget elementor-widget-image\" data-id=\"0e8c97b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/selam-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9287\" alt=\"Selam fashion designer\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/selam-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/selam-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/selam-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5dab0 elementor-widget elementor-widget-text-editor\" data-id=\"7d5dab0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/selamawit-melaku-tegegne-82a668136\/\" target=\"_blank\" rel=\"noopener\">Selamawit Melaku Tegegne<\/a><\/li><li>Graphic and Fashion Design<\/li><li style=\"font-size: 15px;\">Ethiopia\u00a0<\/li><li>Politecnico di Milano, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-184b691\" data-id=\"184b691\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c12749 elementor-widget elementor-widget-image\" data-id=\"5c12749\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Emre-photo-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9569\" alt=\"Emre Digital Marketing\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Emre-photo-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Emre-photo-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Emre-photo-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb75386 elementor-widget elementor-widget-text-editor\" data-id=\"bb75386\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.emredanisan.com\/\" target=\"_blank\" rel=\"noopener\">Emre Danisan<\/a><\/li><li>Digital Business and Marketing Innovation<\/li><li>Turkey<\/li><li>Politecnico di Milano, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6e9d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6e9d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-254a3d5\" data-id=\"254a3d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3100dd5 elementor-widget elementor-widget-image\" data-id=\"3100dd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Karamiko-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-9303\" alt=\"\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Karamiko-150x150.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Karamiko-300x300.jpg 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/Karamiko-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5e2fa elementor-widget elementor-widget-text-editor\" data-id=\"ee5e2fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/karamikoalexander\/\" target=\"_blank\" rel=\"noopener\">Karamiko Alexander Krisna<\/a><\/li><li>Digital Marketing, Web Design<\/li><li>Indonesia<\/li><li>Universit\u00e0 di Sapienze, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-043e7b4\" data-id=\"043e7b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5bd27 elementor-widget elementor-widget-image\" data-id=\"7b5bd27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/KP-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9394\" alt=\"Krishnapriya Manipurath\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/KP-1-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/KP-1-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/KP-1-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d895251 elementor-widget elementor-widget-text-editor\" data-id=\"d895251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/krishnapriya-manipurath-a86064180\/\" target=\"_blank\" rel=\"noopener\">Krishnapriya Manipurath<\/a><\/li><li>Pricing strategist, Web Developement\u00a0<\/li><li>India<\/li><li>Politecnico di Milano, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7fa67a\" data-id=\"f7fa67a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d4a1a8 elementor-widget elementor-widget-image\" data-id=\"6d4a1a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/pei-lin--150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-9307\" alt=\"\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/pei-lin--150x150.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/pei-lin--300x300.jpg 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/pei-lin--100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa7f6f elementor-widget elementor-widget-text-editor\" data-id=\"4aa7f6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/pei-lin-2557a5186\/\" target=\"_blank\" rel=\"noopener\">Lin Pei<\/a>\u00a0<\/li><li>Digital and Interaction Design\u00a0<\/li><li>China<\/li><li>Politecnico di Milano, Italy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a9b6da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a9b6da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae6a30\" data-id=\"6ae6a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50bf274 elementor-widget elementor-widget-text-editor\" data-id=\"50bf274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-style: normal; font-family: 'Open Sans', sans-serif;\" data-ce-key=\"557\"><span style=\"font-size: 30px; font-weight: bold;\" data-ce-key=\"558\"><span style=\"font-size: 30px; font-weight: normal;\" data-ce-key=\"559\">ERASMUS-ERS +<\/span><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-568888f\" data-id=\"568888f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f843c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f843c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cd3019d\" data-id=\"cd3019d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26fae33 elementor-widget elementor-widget-image\" data-id=\"26fae33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elise-photo-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9573\" alt=\"Elise Content writer\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elise-photo-2-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elise-photo-2-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Elise-photo-2-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f1f6a elementor-widget elementor-widget-text-editor\" data-id=\"41f1f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/elise-letellier\/\" target=\"_blank\" rel=\"noopener\">Elise Letellier<\/a><\/li><li>Business marketer, Content-writer in 3 languages (French, Italian and English)<\/li><li>France<\/li><li>Universit\u00e9 de Tours, France<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3dd1668\" data-id=\"3dd1668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fde95fe elementor-widget elementor-widget-image\" data-id=\"fde95fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/juliette-creative-packaging-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9578\" alt=\"Creative packaging\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/juliette-creative-packaging-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/juliette-creative-packaging-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/juliette-creative-packaging-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a427c1 elementor-widget elementor-widget-text-editor\" data-id=\"3a427c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/juliette-delapierre\/\" target=\"_blank\" rel=\"noopener\">Juliette Delapierre<\/a><\/li><li>Creative Packaging Design, Digital Packaging<\/li><li>France<\/li><li>SKEMA Business School, France<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d6f2b04\" data-id=\"d6f2b04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea9cdd elementor-widget elementor-widget-image\" data-id=\"2ea9cdd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Damjan-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9596\" alt=\"Damjan Skrabanja Erasmus plus Slovenia\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Damjan-3-150x150.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Damjan-3-300x300.png 300w, https:\/\/www.botta.it\/wp-content\/uploads\/2019\/12\/Damjan-3-100x100.png 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557d49a elementor-widget elementor-widget-text-editor\" data-id=\"557d49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.linkedin.com\/in\/damjan-skrabanja-1a3808126\/\" target=\"_blank\" rel=\"noopener\">Damjan Skrabanja<\/a><\/li><li>Digital content strategist<\/li><li>Slovenia<\/li><li>Fakulteta za pravo in poslovne vede -Katoli\u0161ki institut, Slovenia<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756e5a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756e5a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9187d0a\" data-id=\"9187d0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb0b63 elementor-widget elementor-widget-text-editor\" data-id=\"fdb0b63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"mailto:sales@botta.it\" target=\"_blank\" rel=\"noopener\">CONTACT US FOR ANY ENQUIRY OR COMMENTS<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc3751a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc3751a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ecb07b\" data-id=\"9ecb07b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d3f27 elementor-widget elementor-widget-text-editor\" data-id=\"19d3f27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a> <script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">lang: en_US<\/script><script type=\"IN\/Share\" data-url=\"https:\/\/www.botta.it\/en\/frugal-innovation-applied-to-smes-italy\/\"><\/script> <\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Introduction \u201cInnovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\"> <span class=\"screen-reader-text\">FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY<\/span> Lire la Suite \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":9222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[177],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA PACKAGING \u00bb solutions \u00e9co-emballage - FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY<\/title>\n<meta name=\"description\" content=\"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY\" \/>\n<meta property=\"og:description\" content=\"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T14:39:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-11T13:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack.png\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adminbotta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\"},\"author\":{\"name\":\"adminbotta\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/b0def12b22d9789aec6fc745348babec\"},\"headline\":\"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY\",\"datePublished\":\"2019-12-02T14:39:18+00:00\",\"dateModified\":\"2021-11-11T13:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\"},\"wordCount\":2216,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\",\"url\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\",\"name\":\"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage - FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2019-12-02T14:39:18+00:00\",\"dateModified\":\"2021-11-11T13:36:01+00:00\",\"description\":\"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.botta.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\/\/www.botta.it\/fr\/categorie\/non-classifiee\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.botta.it\/#website\",\"url\":\"https:\/\/www.botta.it\/\",\"name\":\"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage\",\"description\":\"Solutions d&#039;emballage \u00e9cologiques, fournitures carton ondul\u00e9, bo\u00eetes, enveloppes, airbags.\",\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.botta.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.botta.it\/#organization\",\"name\":\"BOTTA EcoPackaging\",\"url\":\"https:\/\/www.botta.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png\",\"contentUrl\":\"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png\",\"width\":1600,\"height\":1043,\"caption\":\"BOTTA EcoPackaging\"},\"image\":{\"@id\":\"https:\/\/www.botta.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bottapackaging\/\",\"https:\/\/twitter.com\/botta_box\",\"https:\/\/www.instagram.com\/botta_box\/\",\"https:\/\/it.linkedin.com\/company\/botta-ecopackaging\",\"https:\/\/www.youtube.com\/channel\/UCLhT-tw_FsukJfrKi73c48Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/b0def12b22d9789aec6fc745348babec\",\"name\":\"adminbotta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c160f7949979b103f5a87a30c246a5f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c160f7949979b103f5a87a30c246a5f9?s=96&d=mm&r=g\",\"caption\":\"adminbotta\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage - FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY","description":"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/","og_locale":"fr_FR","og_type":"article","og_title":"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY","og_description":"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.","og_url":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/","og_site_name":"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage","article_publisher":"https:\/\/www.facebook.com\/bottapackaging\/","article_published_time":"2019-12-02T14:39:18+00:00","article_modified_time":"2021-11-11T13:36:01+00:00","og_image":[{"width":896,"height":509,"url":"https:\/\/www.botta.it\/wp-content\/uploads\/2019\/11\/frugal-innovation-botta-instapack.png","type":"image\/png"}],"author":"adminbotta","twitter_card":"summary_large_image","twitter_creator":"@botta_box","twitter_site":"@botta_box","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#article","isPartOf":{"@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/"},"author":{"name":"adminbotta","@id":"https:\/\/www.botta.it\/#\/schema\/person\/b0def12b22d9789aec6fc745348babec"},"headline":"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY","datePublished":"2019-12-02T14:39:18+00:00","dateModified":"2021-11-11T13:36:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/"},"wordCount":2216,"publisher":{"@id":"https:\/\/www.botta.it\/#organization"},"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/","url":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/","name":"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage - FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY","isPartOf":{"@id":"https:\/\/www.botta.it\/#website"},"datePublished":"2019-12-02T14:39:18+00:00","dateModified":"2021-11-11T13:36:01+00:00","description":"BOTTA Packaging has decided to tackle this misconception by moving its mindset towards innovating and studying various possible business models.","breadcrumb":{"@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.botta.it\/fr\/frugal-innovation-applied-to-smes-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.botta.it\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.botta.it\/fr\/categorie\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"FRUGAL INNOVATION APPLIED TO SMES IN ITALYEMPTY"}]},{"@type":"WebSite","@id":"https:\/\/www.botta.it\/#website","url":"https:\/\/www.botta.it\/","name":"BOTTA PACKAGING \u00bb solutions \u00e9co-emballage","description":"Solutions d&#039;emballage \u00e9cologiques, fournitures carton ondul\u00e9, bo\u00eetes, enveloppes, airbags.","publisher":{"@id":"https:\/\/www.botta.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.botta.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.botta.it\/#organization","name":"BOTTA EcoPackaging","url":"https:\/\/www.botta.it\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.botta.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png","contentUrl":"https:\/\/www.botta.it\/wp-content\/uploads\/2021\/12\/Logo-RGB.png","width":1600,"height":1043,"caption":"BOTTA EcoPackaging"},"image":{"@id":"https:\/\/www.botta.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bottapackaging\/","https:\/\/twitter.com\/botta_box","https:\/\/www.instagram.com\/botta_box\/","https:\/\/it.linkedin.com\/company\/botta-ecopackaging","https:\/\/www.youtube.com\/channel\/UCLhT-tw_FsukJfrKi73c48Q"]},{"@type":"Person","@id":"https:\/\/www.botta.it\/#\/schema\/person\/b0def12b22d9789aec6fc745348babec","name":"adminbotta","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.botta.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c160f7949979b103f5a87a30c246a5f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c160f7949979b103f5a87a30c246a5f9?s=96&d=mm&r=g","caption":"adminbotta"}}]}},"_links":{"self":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/11376"}],"collection":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/comments?post=11376"}],"version-history":[{"count":1,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/11376\/revisions"}],"predecessor-version":[{"id":14679,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/posts\/11376\/revisions\/14679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/media\/9222"}],"wp:attachment":[{"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/media?parent=11376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/categories?post=11376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.botta.it\/fr\/wp-json\/wp\/v2\/tags?post=11376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}