{"id":30137,"date":"2026-05-04T15:27:05","date_gmt":"2026-05-04T13:27:05","guid":{"rendered":"https:\/\/www.botta.it\/?p=30137"},"modified":"2026-05-04T15:35:09","modified_gmt":"2026-05-04T13:35:09","slug":"digital-product-passport-gs1-sunrise-2027-compliance-infrastructure","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/blog-en\/digital-product-passport-gs1-sunrise-2027-compliance-infrastructure\/","title":{"rendered":"Digital Product Passport &#038; GS1 Sunrise 2027: Why Your Next QR Code Is More Than a Barcode"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">With the EU Ecodesign Regulation and the global shift to 2D identifiers, packaging is evolving from a simple container into a compliance infrastructure. Here\u2018s what SMEs exporting to Europe need to know \u2014 and how smart QR codes can keep you ahead.<\/p>\n<p class=\"ds-markdown-paragraph\">For over 50 years, the linear barcode has served as the silent workhorse of global commerce \u2014 a simple string of digits identifying a product at checkout. That era is ending.<\/p>\n<p class=\"ds-markdown-paragraph\">By the end of 2027, retailers worldwide must be capable of scanning two\u2011dimensional (2D) barcodes at every point\u2011of\u2011sale, as established by the\u00a0<strong>GS1 Sunrise 2027<\/strong>\u00a0initiative. In parallel, the EU\u2018s\u00a0<strong>Ecodesign for Sustainable Products Regulation (ESPR)<\/strong>\u00a0is introducing the\u00a0<strong>Digital Product Passport (DPP)<\/strong>, requiring structured, verified product data to be accessible throughout the entire lifecycle of goods.<\/p>\n<p class=\"ds-markdown-paragraph\">For the first time, the humble code printed on a box is about to become legally relevant. Packaging is no longer just protection and branding \u2014 it is a\u00a0<strong>compliance infrastructure<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">In this article, we break down the converging regulatory and market forces reshaping packaging and introduce <strong>iQRcode\u2122<\/strong>, BOTTA EcoPackaging\u2018s smart QR system designed to turn compliance from a burden into a competitive advantage.<\/p>\n<h3>The Digital Product Passport (DPP): What It Is and Why It Matters<\/h3>\n<h4>What is the Digital Product Passport?<\/h4>\n<p class=\"ds-markdown-paragraph\">The Digital Product Passport is a regulatory tool introduced under the\u00a0<a href=\"https:\/\/environment.ec.europa.eu\/topics\/waste-and-recycling\/packaging-waste_en\"><strong>EU Ecodesign for Sustainable Products Regulation (ESPR)<\/strong><\/a>. While the final delegated acts are still being defined, the direction of travel is unmistakable: products placed on the EU market will require a digital \u201cidentity card\u201d containing essential information to support sustainability and circularity.<\/p>\n<p class=\"ds-markdown-paragraph\">Consumers, authorities, recyclers, and supply chain partners will be able to access data such as:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Materials and composition<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Origin and traceability<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Environmental and sustainability data<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Recycling and end\u2011of\u2011life guidance<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Regulatory compliance information<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">As the ESPR makes clear,\u00a0<em>\u201cproducts can only be placed on the market or put into service if a digital product passport is available\u201d<\/em>.<\/p>\n<h4>Phased Implementation Timeline<\/h4>\n<p class=\"ds-markdown-paragraph\">DPP requirements are being rolled out sector by sector under the ESPR First Working Plan 2025\u20132030:<\/p>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Sector \/ Measure<\/th>\n<th>Estimated adoption<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Detergents<\/td>\n<td>End 2025<\/td>\n<\/tr>\n<tr>\n<td>Cosmetics<\/td>\n<td>Q2 2026<\/td>\n<\/tr>\n<tr>\n<td>Textiles \/ Apparel<\/td>\n<td>Early 2027<\/td>\n<\/tr>\n<tr>\n<td>Tyres<\/td>\n<td>2027<\/td>\n<\/tr>\n<tr>\n<td>Energy\u2011related products<\/td>\n<td>2027<\/td>\n<\/tr>\n<tr>\n<td>Furniture<\/td>\n<td>2028<\/td>\n<\/tr>\n<tr>\n<td>Iron &amp; Steel<\/td>\n<td>End 2026 \/ early 2027<\/td>\n<\/tr>\n<tr>\n<td>Aluminium<\/td>\n<td>2028<\/td>\n<\/tr>\n<tr>\n<td>ICT products<\/td>\n<td>2029<\/td>\n<\/tr>\n<tr>\n<td>Mattresses<\/td>\n<td>2029<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\">The first delegated acts are expected in late 2025 or 2026, followed by an around 18\u2011month implementation period before they take full effect. While the full rollout will extend to 2030, the message is clear:\u00a0<strong>the clock is already ticking<\/strong>.<\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><strong>Key takeaway:<\/strong>\u00a0DPP compliance is not optional. Starting early allows you to structure your product data incrementally and avoid last\u2011minute disruptions and redesigns.<\/p>\n<\/blockquote>\n<h3>GS1 Sunrise 2027: The Global Shift to 2D Barcodes<\/h3>\n<h4>What Is GS1 Sunrise 2027?<\/h4>\n<p class=\"ds-markdown-paragraph\">GS1 Sunrise 2027 is the industry\u2011led initiative requiring all retail point\u2011of\u2011sale (POS) scanning infrastructure to be capable of reading 2D barcodes \u2014 specifically\u00a0<a href=\"https:\/\/www.gs1us.org\/industries-and-insights\/by-topic\/sunrise-2027\"><strong>QR codes powered by GS1 standards and GS1 DataMatrix<\/strong><\/a>\u00a0\u2014 in addition to legacy EAN\/UPC linear barcodes.<\/p>\n<p class=\"ds-markdown-paragraph\">Unlike the linear barcode, which encodes only a 12\u201314 digit Global Trade Item Number (GTIN), a GS1\u2011compliant 2D code can simultaneously carry:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Batch\/lot number<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Expiration date<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Serial number<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Net weight<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Extended packaging URL via\u00a0<strong>GS1 Digital Link<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">In short,\u00a0<strong>a single 2D code can carry more information than an entire label used to hold<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-30129\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash.jpg\" alt=\"\" width=\"4429\" height=\"2491\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash.jpg 4429w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-1024x576.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-150x84.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-768x432.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-1536x864.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-2048x1152.jpg 2048w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/cova-software-ucAGk6vH7t8-unsplash-240x135.jpg 240w\" sizes=\"(max-width: 4429px) 100vw, 4429px\" \/><\/a><\/p>\n<h4>Why It Matters for Your Business<\/h4>\n<p class=\"ds-markdown-paragraph\">GS1 estimates that the transition has already begun in\u00a0<strong>48 countries representing 88% of global GDP<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">While 2027 is not a \u201chard switch\u2011off\u201d date for linear barcodes, GS1 recommends that brands begin the transition using\u00a0<strong>dual marking<\/strong>\u00a0\u2014 adding a 2D code alongside the existing EAN\/UPC barcode. Without preparation, companies could face:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Inability to print readable 2D codes due to outdated systems<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Scanning failures at retail POS<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Disruption of supply chain operations<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Lost marketing and traceability opportunities<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">And importantly,\u00a0<strong>retailers and distributors are increasingly demanding 2D\u2011readable packaging<\/strong>. Partners who move late may find packaging changes forced upon them by the market, not just regulation.<\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><strong>Key takeaway:<\/strong>\u00a0Transitioning now \u2014 even with dual marking \u2014 gives you future\u2011proof packaging and avoids costly retrofits under commercial pressure.<\/p>\n<\/blockquote>\n<h3>PPWR: The Packaging\u2011Specific Mandate<\/h3>\n<p class=\"ds-markdown-paragraph\">In parallel with DPP and Sunrise 2027, the\u00a0<strong>Packaging and Packaging Waste Regulation (PPWR)<\/strong>\u00a0\u2014 Regulation (EU) 2025\/40 \u2014 introduces mandatory labelling and data requirements specific to packaging itself.<\/p>\n<h4>Key PPWR Deadlines for Packaging<\/h4>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<table>\n<thead>\n<tr>\n<th>Deadline<\/th>\n<th>Requirement<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>12 August 2026<\/strong><\/td>\n<td>PPWR core regulations apply; mandatory PFAS limits for food\u2011contact packaging; void space \u2264\u202f40%<\/td>\n<\/tr>\n<tr>\n<td><strong>1 January 2027<\/strong><\/td>\n<td><strong>Digital identifiers (e.g., QR codes) become mandatory<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>12 August 2028<\/strong><\/td>\n<td>EU\u2011wide harmonized material composition labelling<\/td>\n<\/tr>\n<tr>\n<td><strong>1 January 2030<\/strong><\/td>\n<td>Recycled content targets (30%\u201365%); ban on certain single\u2011use plastics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\">Additionally, from\u00a0<strong>12 August 2026<\/strong>, basic labelling requirements begin, including batch or serial numbers and producer contact details. QR codes are explicitly permitted as digital information carriers, particularly for multilingual labelling across member states.<\/p>\n<p class=\"ds-markdown-paragraph\">However, digital codes are\u00a0<strong>not intended to replace physical labelling entirely<\/strong>\u00a0\u2014 but they enable richer, dynamically updatable information without cluttering the package.<\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><strong>Key takeaway:<\/strong>\u00a0PPWR makes QR codes mandatory for packaging from 1st January 2027 \u2014 aligning perfectly with the DPP\u2019s digital access requirements. Smart packaging is no longer optional.<\/p>\n<\/blockquote>\n<h3>The Challenge for SMEs: It\u2019s Not the Code, It\u2019s the Data Behind It<\/h3>\n<p class=\"ds-markdown-paragraph\">For the thousands of export\u2011oriented SMEs across Italy and Europe, these converging regulations present a significant operational challenge. It is not simply about\u00a0<em>printing<\/em>\u00a0a QR code. The real difficulty lies in\u00a0<strong>managing the data that sits behind it<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">A QR code that links to a static web page with outdated information is not only useless \u2014 it is a compliance risk. Regulations evolve. National waste separation symbols differ from country to country. Material declarations must be truthful and verifiable. And when a regulation changes, updating physical packaging would normally require costly, urgent reprints, delayed shipments, and logistical chaos.<\/p>\n<p class=\"ds-markdown-paragraph\">Furthermore, as supply chains become more digitally integrated,\u00a0<strong>trading partners \u2014 retailers, distributors, recyclers, authorities \u2014 will expect real\u2011time access to structured, verified product data<\/strong>. Those unable to provide it risk being excluded from key markets, not because their product is inferior, but because their packaging cannot \u201cspeak\u201d the new digital language of compliance.<\/p>\n<p class=\"ds-markdown-paragraph\">As Lara Botta, Vice President of BOTTA EcoPackaging, notes:<\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><em>\u201cFor many SMEs, the challenge isn\u2018t printing a code, but managing the data behind it.\u201d<\/em><\/p>\n<\/blockquote>\n<h3>The Solution: iQRcode\u2122 by BOTTA EcoPackaging<\/h3>\n<p class=\"ds-markdown-paragraph\">Recognizing this challenge, BOTTA EcoPackaging has developed <strong>iQRcode\u2122<\/strong>\u00a0\u2014 a\u00a0<strong>dynamic, intelligent QR code system<\/strong>\u00a0designed specifically to make compliance simple, scalable, and sustainable.<\/p>\n<h4>What is iQRcode\u2122?<\/h4>\n<p class=\"ds-markdown-paragraph\">iQRcode\u2122 is not a static QR code. It is a\u00a0<strong>smart QR system<\/strong>\u00a0where\u00a0<strong>each printed code is uniquely associated with a centrally managed digital card for that specific package<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">When scanned, iQRcode\u2122 does not point to a simple web page. It delivers\u00a0<strong>organized, structured, and automatically updatable information<\/strong> customized to the needs of the scanner \u2014 whether a consumer, a recycler, or a market surveillance authority.<\/p>\n<p class=\"ds-markdown-paragraph\">Information can include:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Disposal instructions<\/strong>\u00a0with country\u2011specific symbols<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Material composition<\/strong>\u00a0and recyclability data<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>User instructions<\/strong>\u00a0and safety information<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Batch\/lot numbers, expiration dates<\/strong>\u00a0\u2014 fulfilling PPWR requirements<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Direct links to the DPP<\/strong> were required by ESPR<\/p>\n<\/li>\n<\/ul>\n<h4>How iQRcode\u2122 Solves the Compliance Puzzle<\/h4>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<div class=\"ds-scroll-area__gutters\">\n<div class=\"ds-scroll-area__vertical-gutter\"><\/div>\n<\/div>\n<table>\n<thead>\n<tr>\n<th>Challenge<\/th>\n<th>How iQRcode\u2122 Solves It<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Regulations change frequently<\/td>\n<td>Update data centrally \u2014\u00a0<strong>all existing packages instantly show new information<\/strong>\u00a0without reprinting<\/td>\n<\/tr>\n<tr>\n<td>Different countries, different rules<\/td>\n<td>One printed code. Dynamic backend. Each region sees the relevant local info.<\/td>\n<\/tr>\n<tr>\n<td>Multiple codes clutter packaging<\/td>\n<td>One iQRcode\u2122 replaces multiple static codes, freeing space for branding<\/td>\n<\/tr>\n<tr>\n<td>DPP + PPWR + GS1 requirements<\/td>\n<td>iQRcode\u2122 is designed to meet all three frameworks simultaneously<\/td>\n<\/tr>\n<tr>\n<td>IT complexity for SMEs<\/td>\n<td>No complex integrations \u2014 a straightforward, manageable system<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\">In case of a regulatory update, you simply update the data in the central platform, and\u00a0<strong>every single package already distributed \u2014 even those already on store shelves \u2014 will automatically display the new information at the next scan<\/strong>. The risk of non\u2011compliance drops dramatically. The need for urgent, costly reprints disappears.<\/p>\n<blockquote>\n<p class=\"ds-markdown-paragraph\">As BOTTA EcoPackaging\u2019s Vice President Lara Botta explains:\u00a0<em>\u201cPackaging is becoming part of the compliance infrastructure. The identifier printed on a box will increasingly connect logistics, regulatory documentation, and environmental information.\u201d<\/em><\/p>\n<\/blockquote>\n<h3>The Competitive Advantage of Early Adoption<\/h3>\n<p class=\"ds-markdown-paragraph\">Companies that wait until the last moment will face concentrated, costly adjustments: packaging redesigns, document updates, system integrations, and compliance checks \u2014 all under commercial pressure from partners who are already ready.<\/p>\n<p class=\"ds-markdown-paragraph\">In contrast,\u00a0<strong>early adopters<\/strong>\u00a0gain significant advantages:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Regulatory peace of mind<\/strong>\u00a0\u2014 your packaging is always compliant by design<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Market access<\/strong>\u00a0\u2014 retailers and partners prefer 2D\u2011ready packaging<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Brand transparency<\/strong>\u00a0\u2014 consumers can access detailed product information, building trust<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Operational efficiency<\/strong>\u00a0\u2014 no reprints, no recalls, no urgent re\u2011engineering<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Sustainability<\/strong>\u00a0\u2014 dynamic digital information means less physical waste from obsolete labels<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">As the European Commission moves forward with the ESPR working plan, and as the PPWR\u2019s 2027 mandatory QR code deadline approaches,\u00a0<strong>managing packaging data is becoming an operational variable, not merely a technical one<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-30125\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash.jpg\" alt=\"\" width=\"2976\" height=\"1984\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash.jpg 2976w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-1024x683.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-150x100.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-768x512.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-1536x1024.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-2048x1365.jpg 2048w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/05\/elsa-olofsson-2o6o2yvyQPc-unsplash-240x160.jpg 240w\" sizes=\"(max-width: 2976px) 100vw, 2976px\" \/><\/a><\/p>\n<h3>From Barcode to Backbone<\/h3>\n<p class=\"ds-markdown-paragraph\">The transition from linear barcodes to 2D QR codes is not a packaging refresh. It is a\u00a0<strong>foundational shift in how product data moves through the supply chain<\/strong>.<\/p>\n<p class=\"ds-markdown-paragraph\">For manufacturers, exporters, and brand owners exporting to Europe, the choice is no longer whether to adopt smart packaging, but\u00a0<strong>when<\/strong>\u00a0\u2014 and\u00a0<strong>how<\/strong>\u00a0well you manage the data behind the code.<\/p>\n<p class=\"ds-markdown-paragraph\">With over 79 years of experience in sustainable corrugated packaging, BOTTA EcoPackaging is committed to helping our customers navigate this transition seamlessly, without compromise on sustainability, design, or efficiency.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>iQRcode\u2122<\/strong>\u00a0is our answer: one printed code, infinitely updatable, always compliant. It is packaging as compliance infrastructure \u2014 ready for the Digital Product Passport, ready for GS1 Sunrise 2027, ready for the future of European regulation.<\/p>\n<hr \/>\n<h3>Ready to Make Your Packaging Future\u2011Proof?<\/h3>\n<p class=\"ds-markdown-paragraph\">Contact BOTTA EcoPackaging today to discover how iQRcode\u2122 can turn your packaging into a compliance asset.<\/p>\n<p class=\"ds-markdown-paragraph\">Email us at <strong>ecopack@botta.it<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\">Learn more: <a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.botta.it\/en\/iqrcode\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the EU Ecodesign Regulation and the global shift to 2D identifiers, packaging is evolving from a simple container into a compliance infrastructure. Here\u2018s what SMEs exporting to Europe need to know \u2014 and how smart QR codes can keep you ahead. For over 50 years, the linear barcode has served as the silent workhorse &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/blog-en\/digital-product-passport-gs1-sunrise-2027-compliance-infrastructure\/\"> <span class=\"screen-reader-text\">Digital Product Passport &#038; GS1 Sunrise 2027: Why Your Next QR Code Is More Than a Barcode<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":11,"featured_media":30133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5336],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Product Passport &amp; GS1 Sunrise 2027: Why Packaging Is Becoming Compliance Infrastructure | BOTTA EcoPackaging<\/title>\n<meta name=\"description\" content=\"With DPP and GS1 Sunrise 2027, the QR code becomes compliance infrastructure. Discover iQRcode\u2122 \u2014 the smart QR system that keeps your packaging always compliant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/en\/blog-en\/digital-product-passport-gs1-sunrise-2027-compliance-infrastructure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Product Passport &amp; GS1 Sunrise 2027: Why Your Next QR Code Is More Than a Barcode\" \/>\n<meta property=\"og:description\" content=\"With DPP and GS1 Sunrise 2027, the QR code becomes compliance infrastructure. 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