{"id":29777,"date":"2026-03-05T14:37:00","date_gmt":"2026-03-05T13:37:00","guid":{"rendered":"https:\/\/www.botta.it\/?p=29777"},"modified":"2026-03-06T12:26:42","modified_gmt":"2026-03-06T11:26:42","slug":"botta-ecopackagings-iqrcode-featured-in-packaging-speaks-green-stampa-media-and-technoretail","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/rassegna-stampa\/botta-ecopackagings-iqrcode-featured-in-packaging-speaks-green-stampa-media-and-technoretail\/","title":{"rendered":"BOTTA ECOPACKAGING\u2019s IQRCODE\u2122 FEATURED IN PACKAGING SPEAKS GREEN, STAMPA MEDIA AND TECHNORETAIL"},"content":{"rendered":"<p><a href=\"https:\/\/www.botta.it\/en\/\">BOTTA EcoPackaging<\/a>, a leading sustainable packaging solutions company based in Milan, Italy,\u00a0proudly announces its feature on <a href=\"https:\/\/packagingspeaksgreen.com\/en\/legislation\/botta-ecopackagings-iqrcodetm\">Packaging Speaks Green<\/a>, <a href=\"https:\/\/www.stampamedia.net\/digital-product-passport\/\">Stampa Media<\/a> and <a href=\"https:\/\/technoretail.it\/news\/botta-ecopackaging-lancia-iqrcode-il-sistema-di-qr-dinamico.html\">Technoretail<\/a>, contributing to the positioning of <a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\">iQRcode\u2122<\/a> as a reliable solution for compliance with future Digital Product Passport (DPP) and GS1 Sunrise 2027 requirements.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>What is Digital Product Passport (DPP)?<\/strong><\/h4>\n<p>Digital Product Passport is a regulatory programme introduced under the Ecodesign for Sustainable Products Regulation (ESPR) that requires structured digital product data to be accessible via a digital carrier, such as 2D QR codes, throughout the products\u2019 entire lifecycle.<\/p>\n<p>Information on materials, recyclability, traceability and sustainability made available by the DPP will support:<\/p>\n<ul>\n<li>Market surveillance activities<\/li>\n<li>Recycling operations<\/li>\n<li>Cross-border compliance<\/li>\n<\/ul>\n<p>The DPP is expected to be implemented by 2027 and requires products to come with verified, accessible information across the value chain.<\/p>\n<p>Right now, the challenge for companies is to conform to such policies, as non-compliance after 2027 implies:<\/p>\n<ul>\n<li>Financial penalties<\/li>\n<li>Complex documentation updates<\/li>\n<li>Market restrictions<\/li>\n<li>Concentrated adjustments within short time frames<\/li>\n<li>Product withdrawal<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>What is GS1 Sunrise 2027?<\/strong><\/h4>\n<p>GS1 Sunrise 2027 is a global initiative aimed at replacing linear barcodes with standardized bidimensional barcodes capable of integrating logistic, commercial and regulatory data in a single smart 2D label.<\/p>\n<p>Intelligent QR codes required by the GS1 initiative ensure that information\u00a0can\u00a0be scanned at checkout systems and securely accessed across markets, linking physical products to their Digital Product Passport data.<\/p>\n<p>However, having a QR code doesn\u2019t guarantee compliance with evolving EU regulations. This is because, unlike regular barcodes, 2D QR codes allow product information to be updated constantly and accessible globally. Also, by 2027, retailer\u2019s checkout systems must be able to read the new smart QR codes, which will ensure access to key markets.<\/p>\n<p>Shifting towards the new generation of QR codes is crucial for export-oriented Italian SMEs, particularly those operating in the European market, now that compliance with evolving sustainability EU standards is mandatory.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-29803 aligncenter\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine2.png\" alt=\"\" width=\"411\" height=\"249\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine2.png 950w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine2-150x91.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine2-768x465.png 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2026\/03\/Immagine2-240x145.png 240w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>What is iQRcode\u2122?<\/strong><\/h4>\n<p>iQRcode\u2122 brought by BOTTA EcoPackaging is a dynamic QR system in which each printed code is associated with a centrally managed digital record for specific packaging items. Each code leads to organized and updatable information which, in case of regulatory updates, can be revised allowing all packages already distributed to automatically display the new information when scanned.<\/p>\n<p><a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\">iQRcode\u2122<\/a> is designed as an upgrade to basic QR codes to help brands generate compliant, smart barcodes and therefore facilitate the process of creating environmental labels.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>How does iQRcode\u2122 help your business meet DPP and GS1 Sunrise 2027 requirements?<\/strong><\/h4>\n<p>With upcoming DPP and GS1 Sunrise 2027 requirements, iQRcode\u2122 becomes a solid infrastructure for compliance.<\/p>\n<p>The shift towards stricter and more sustainable policies presents significant operational challenges for businesses, which are required to align:<\/p>\n<ul>\n<li>Product design<\/li>\n<li>Providers\u2019 documentation<\/li>\n<li>Regulatory requirements<\/li>\n<li>Reporting procedures<\/li>\n<li>Packaging information<\/li>\n<\/ul>\n<p>All while avoiding frequent redesigns and heavy updates linked to changes in regulatory specifications.<\/p>\n<p>In this scenario, iQRcode\u2122 becomes a reliable and effective data carrier capable of:<\/p>\n<ul>\n<li>Including dynamic, verified and updatable product information<\/li>\n<li>Automatically adapting to various regulatory requirements globally<\/li>\n<li>Eliminating the need for multiple packaging versions<\/li>\n<li>Optimizing resources and procedures<\/li>\n<li>Complying with specific DPP and GS1 Sunrise 2027 EU regulations<\/li>\n<li>Reducing waste throughout the value chain<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Please visit <a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\">iQRcode\u2122 page<\/a> to learn more about upcoming EU regulations and BOTTA EcoPackaging\u2019s advanced iQRcode\u2122 tool or contact\u00a0<a href=\"mailto:ecopack@botta.it\">ecopack@botta.it<\/a> to find out about how to improve eco-friendly packaging solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging, a leading sustainable packaging solutions company based in Milan, Italy,\u00a0proudly announces its feature on Packaging Speaks Green, Stampa Media and Technoretail, contributing to the positioning of iQRcode\u2122 as a reliable solution for compliance with future Digital Product Passport (DPP) and GS1 Sunrise 2027 requirements. \u00a0 What is Digital Product Passport (DPP)? Digital Product &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/rassegna-stampa\/botta-ecopackagings-iqrcode-featured-in-packaging-speaks-green-stampa-media-and-technoretail\/\"> <span class=\"screen-reader-text\">BOTTA ECOPACKAGING\u2019s IQRCODE\u2122 FEATURED IN PACKAGING SPEAKS GREEN, STAMPA MEDIA AND TECHNORETAIL<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":29783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1330],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - 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