{"id":29226,"date":"2025-12-03T14:43:48","date_gmt":"2025-12-03T13:43:48","guid":{"rendered":"https:\/\/www.botta.it\/?p=29226"},"modified":"2025-12-03T14:43:48","modified_gmt":"2025-12-03T13:43:48","slug":"botta-smau-milano-2025","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/press-release-en\/botta-smau-milano-2025\/","title":{"rendered":"BOTTA EcoPackaging at SMAU Milano 2025: Innovation Meets Process Efficiency"},"content":{"rendered":"<p data-start=\"937\" data-end=\"1154\">On <strong data-start=\"940\" data-end=\"959\">5 November 2025<\/strong>, BOTTA EcoPackaging proudly took part in the round table discussion <a href=\"https:\/\/www.smau.it\/milano\/schedule\/efficientamento-dei-processi-tra-innovazione-e-sostenibilit\"><strong data-start=\"1028\" data-end=\"1090\">\u201cProcess Efficiency Between Innovation and Sustainability\u201d<\/strong><\/a> during <a href=\"https:\/\/www.smau.it\/casi-di-successo\/iqrcode-di-botta-ecopackaging-semplifica-la-gestione-del-packaging-e-la-conformit-all-etichettatura-ambientale-europea\"><strong data-start=\"1098\" data-end=\"1118\">SMAU Milano 2025<\/strong><\/a>, Italy\u2019s leading innovation fair.<\/p>\n<p data-start=\"1156\" data-end=\"1425\">Representing our company, <strong data-start=\"1182\" data-end=\"1241\"><a href=\"https:\/\/www.smau.it\/relatori\/roberta.serangelo\">Roberta Serangelo \u2013 Key Account and Senior Consultant<\/a> \u2013<\/strong> brought our voice to a high-level conversation on how businesses can transform their production models through <strong data-start=\"1353\" data-end=\"1424\">technology, operational efficiency, and circular economy principles<\/strong>.<\/p>\n<h2 data-start=\"1432\" data-end=\"1471\"><strong data-start=\"1435\" data-end=\"1471\">A Dialogue with Industry Leaders<\/strong><\/h2>\n<p data-start=\"1473\" data-end=\"1592\">The round table was an open and practical discussion with major players in the Italian industrial landscape, including:<\/p>\n<p data-start=\"1594\" data-end=\"1671\">Esselunga \u00b7 EPTA Group \u00b7 Nordmeccanica \u00b7 Scm Group \u00b7 Tetra Pak \u00b7 and others<\/p>\n<p data-start=\"1673\" data-end=\"1792\">The session explored how <strong data-start=\"1698\" data-end=\"1734\">innovation must serve efficiency<\/strong>, and how efficiency must serve <strong data-start=\"1766\" data-end=\"1789\">true sustainability<\/strong>.<\/p>\n<p data-start=\"1794\" data-end=\"1953\">The debate was <strong data-start=\"1809\" data-end=\"1841\">moderated by Silvia Pagliuca<\/strong> from <em data-start=\"1847\" data-end=\"1863\">Il Sole 24 Ore<\/em>, bringing forward the voices of companies that are actively transforming their processes.<\/p>\n<h2 data-start=\"1960\" data-end=\"1983\"><strong data-start=\"1963\" data-end=\"1983\">Our Contribution<\/strong><\/h2>\n<p data-start=\"1985\" data-end=\"2279\">BOTTA EcoPackaging shared our practical experience in:<br \/>\n\u2022 designing <strong data-start=\"2052\" data-end=\"2084\">zero-waste packaging systems<\/strong><br data-start=\"2084\" data-end=\"2087\" \/>\u2022 applying <strong data-start=\"2098\" data-end=\"2124\">circular economy logic<\/strong> to daily production<br data-start=\"2144\" data-end=\"2147\" \/>\u2022 integrating <strong data-start=\"2161\" data-end=\"2188\">sustainable consultancy<\/strong> into operational decisions<br data-start=\"2215\" data-end=\"2218\" \/>\u2022 developing <strong data-start=\"2231\" data-end=\"2277\">certified, scalable packaging alternatives<\/strong><\/p>\n<p data-start=\"2281\" data-end=\"2454\">Roberta Serangelo highlighted that sustainability is not only a value \u2014 it is a <strong data-start=\"2361\" data-end=\"2383\">measurable process<\/strong>, and it must generate <strong data-start=\"2406\" data-end=\"2453\">efficiency, compliance, and competitiveness<\/strong>.<\/p>\n<p data-start=\"2281\" data-end=\"2454\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29218\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable.jpg\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable.jpg 1366w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable-1024x576.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable-150x84.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable-768x432.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/12\/botta-ecopackaging-at-smau-innovation-awards-roundtable-240x135.jpg 240w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><\/p>\n<h2 data-start=\"2461\" data-end=\"2495\"><strong data-start=\"2464\" data-end=\"2495\">Why Events Like <a href=\"https:\/\/www.botta.it\/en\/press-release-en\/botta-ecopackaging-smau-award-iqrcode-smart-sustainable-packaging\/\">SMAU<\/a> Matter<\/strong><\/h2>\n<p data-start=\"2497\" data-end=\"2696\">SMAU confirms its role as a crucial platform where <strong data-start=\"2548\" data-end=\"2600\">industry, technology and sustainability converge<\/strong>.<br data-start=\"2601\" data-end=\"2604\" \/>For BOTTA EcoPackaging, taking part in this round table means reinforcing our commitment to:<\/p>\n<p data-start=\"2698\" data-end=\"2868\">\u2022 <strong data-start=\"2700\" data-end=\"2749\">reduce inefficiencies in industrial packaging<\/strong><br data-start=\"2749\" data-end=\"2752\" \/>\u2022 <strong data-start=\"2754\" data-end=\"2809\">help companies transition to circular supply chains<\/strong><br data-start=\"2809\" data-end=\"2812\" \/>\u2022 <strong data-start=\"2814\" data-end=\"2866\">combine innovation with real operational results<\/strong><\/p>\n<p data-start=\"2870\" data-end=\"2981\">We believe that every production line can become more sustainable \u2014 <strong data-start=\"2938\" data-end=\"2980\">not as an exception, but as a standard<\/strong>.<\/p>\n<h2 data-start=\"2988\" data-end=\"3008\"><strong data-start=\"2991\" data-end=\"3008\">Looking Ahead<\/strong><\/h2>\n<p data-start=\"3010\" data-end=\"3248\">This event further strengthens our network and opens the door to new collaborations with companies looking to <strong data-start=\"3120\" data-end=\"3148\">optimise their processes<\/strong>, comply with <strong data-start=\"3162\" data-end=\"3195\">EU sustainability regulations<\/strong>, and <strong data-start=\"3201\" data-end=\"3234\">eliminate single-use plastics<\/strong> in packaging.<\/p>\n<p data-start=\"3250\" data-end=\"3410\">To explore how your company can upgrade its packaging systems, our team of <strong data-start=\"3328\" data-end=\"3375\">certified consultants in EU eco-regulations<\/strong> is available for tailored support.<\/p>\n<p data-start=\"3412\" data-end=\"3462\"><a href=\"https:\/\/www.botta.it\/en\/request-for-quotation\/\"><strong data-start=\"3412\" data-end=\"3462\">Contact us for a free preliminary consultancy.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 5 November 2025, BOTTA EcoPackaging proudly took part in the round table discussion \u201cProcess Efficiency Between Innovation and Sustainability\u201d during SMAU Milano 2025, Italy\u2019s leading innovation fair. Representing our company, Roberta Serangelo \u2013 Key Account and Senior Consultant \u2013 brought our voice to a high-level conversation on how businesses can transform their production models &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/press-release-en\/botta-smau-milano-2025\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging at SMAU Milano 2025: Innovation Meets Process Efficiency<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":11,"featured_media":29222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1331,1330],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA EcoPackaging at SMAU Milano 2025: Innovation Meets Process Efficiency<\/title>\n<meta name=\"description\" content=\"BOTTA EcoPackaging took part in the round table \u201cProcess Efficiency Between Innovation and Sustainability\u201d at SMAU Milano 2025. 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