{"id":28430,"date":"2025-10-22T11:04:55","date_gmt":"2025-10-22T09:04:55","guid":{"rendered":"https:\/\/www.botta.it\/?p=28430"},"modified":"2025-10-22T11:04:55","modified_gmt":"2025-10-22T09:04:55","slug":"botta-ecopackaging-smau-award-iqrcode-smart-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/press-release-en\/botta-ecopackaging-smau-award-iqrcode-smart-sustainable-packaging\/","title":{"rendered":"BOTTA EcoPackaging Wins the SMAU Innovation Award 2025 for iQRcode\u2122: Revolutionizing Smart and Sustainable Packaging"},"content":{"rendered":"<p data-start=\"1000\" data-end=\"1224\"><strong data-start=\"1000\" data-end=\"1022\">BOTTA EcoPackaging<\/strong> has been recognized with the <strong data-start=\"1052\" data-end=\"1082\">SMAU Innovation Award 2025<\/strong> for its pioneering <strong data-start=\"1102\" data-end=\"1125\">iQRcode\u2122 technology<\/strong> \u2014 a breakthrough that simplifies packaging compliance and advances sustainability across Europe.<\/p>\n<h2 data-start=\"1231\" data-end=\"1295\"><strong data-start=\"1234\" data-end=\"1295\">What Is the SMAU Innovation Award and Why Does It Matter?<\/strong><\/h2>\n<p data-start=\"1297\" data-end=\"1458\">The <strong data-start=\"1301\" data-end=\"1326\">SMAU Innovation Award<\/strong> is one of Italy\u2019s leading recognitions for excellence in <strong data-start=\"1384\" data-end=\"1455\">digital transformation, innovation, and sustainable business growth<\/strong>.<\/p>\n<p data-start=\"1460\" data-end=\"1703\">This year, SMAU acknowledged <strong data-start=\"1489\" data-end=\"1522\">BOTTA EcoPackaging\u2019s iQRcode\u2122<\/strong>, an innovation that bridges <strong data-start=\"1551\" data-end=\"1570\">smart packaging<\/strong> and <strong data-start=\"1575\" data-end=\"1593\">sustainability<\/strong>, aligning with new <strong data-start=\"1613\" data-end=\"1648\">EU environmental labeling rules<\/strong> and the upcoming <strong data-start=\"1666\" data-end=\"1700\">Digital Product Passport (DPP)<\/strong>.<\/p>\n<blockquote data-start=\"1705\" data-end=\"1943\">\n<p data-start=\"1707\" data-end=\"1943\">\ud83d\udd17 Read the full case study on SMAU: <a class=\"decorated-link\" href=\"https:\/\/www.smau.it\/casi-di-successo\/iqrcode-di-botta-ecopackaging-semplifica-la-gestione-del-packaging-e-la-conformit-all-etichettatura-ambientale-europea?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"1744\" data-end=\"1943\">BOTTA EcoPackaging Case Study on SMAU.it<\/a><\/p>\n<\/blockquote>\n<h2 data-start=\"1950\" data-end=\"2015\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-28425\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe.jpg\" alt=\"\" width=\"6912\" height=\"3456\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe.jpg 6912w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-1024x512.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-150x75.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-768x384.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-1536x768.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-2048x1024.jpg 2048w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/Award-winning-innovation-simplifying-packaging-compliance-and-driving-digital-transformation-across-Europe-240x120.jpg 240w\" sizes=\"(max-width: 6912px) 100vw, 6912px\" \/><\/a><\/h2>\n<h2 data-start=\"1950\" data-end=\"2015\"><\/h2>\n<h2 data-start=\"1950\" data-end=\"2015\"><strong data-start=\"1953\" data-end=\"2015\">How Does iQRcode\u2122 Simplify Packaging Compliance in Europe?<\/strong><\/h2>\n<p data-start=\"2017\" data-end=\"2135\"><strong data-start=\"2017\" data-end=\"2029\">iQRcode\u2122<\/strong> enables brands to meet local and EU regulations effortlessly through <strong data-start=\"2099\" data-end=\"2132\">dynamic, cloud-based labeling<\/strong>.<\/p>\n<p data-start=\"2137\" data-end=\"2160\">Key features include:<\/p>\n<ul data-start=\"2161\" data-end=\"2391\">\n<li data-start=\"2161\" data-end=\"2208\">\n<p data-start=\"2163\" data-end=\"2208\">Real-time compliance updates per country<\/p>\n<\/li>\n<li data-start=\"2209\" data-end=\"2249\">\n<p data-start=\"2211\" data-end=\"2249\">No need for reprints or redesigns<\/p>\n<\/li>\n<li data-start=\"2250\" data-end=\"2318\">\n<p data-start=\"2252\" data-end=\"2318\">Seamless integration with the <strong data-start=\"2285\" data-end=\"2316\">EU Digital Product Passport<\/strong><\/p>\n<\/li>\n<li data-start=\"2319\" data-end=\"2391\">\n<p data-start=\"2321\" data-end=\"2391\">Access to data analytics on packaging use and consumer engagement<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2393\" data-end=\"2522\">By combining smart data with eco-design, <strong data-start=\"2434\" data-end=\"2456\">BOTTA EcoPackaging<\/strong> turns regulatory complexity into an opportunity for innovation.<\/p>\n<h2 data-start=\"2529\" data-end=\"2608\"><strong data-start=\"2532\" data-end=\"2608\">Why Is Smart Packaging Key to Sustainability and Digital Transformation?<\/strong><\/h2>\n<p data-start=\"2610\" data-end=\"2792\">Traditional packaging is static \u2014 once printed, it cannot evolve.<br data-start=\"2675\" data-end=\"2678\" \/><strong data-start=\"2678\" data-end=\"2697\">Smart packaging<\/strong>, powered by <strong data-start=\"2710\" data-end=\"2722\">iQRcode\u2122<\/strong>, makes every box, label, or bottle part of a <strong data-start=\"2768\" data-end=\"2789\">digital ecosystem<\/strong>.<\/p>\n<p data-start=\"2794\" data-end=\"2813\">Benefits include:<\/p>\n<ul data-start=\"2814\" data-end=\"2975\">\n<li data-start=\"2814\" data-end=\"2850\">\n<p data-start=\"2816\" data-end=\"2850\">Reduction of waste and materials<\/p>\n<\/li>\n<li data-start=\"2851\" data-end=\"2885\">\n<p data-start=\"2853\" data-end=\"2885\">Centralized digital compliance<\/p>\n<\/li>\n<li data-start=\"2886\" data-end=\"2928\">\n<p data-start=\"2888\" data-end=\"2928\">Improved transparency and traceability<\/p>\n<\/li>\n<li data-start=\"2929\" data-end=\"2975\">\n<p data-start=\"2931\" data-end=\"2975\">Strengthened consumer engagement and trust<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2977\" data-end=\"3120\">BOTTA EcoPackaging demonstrates how <strong data-start=\"3013\" data-end=\"3046\">innovation and responsibility<\/strong> can coexist \u2014 making packaging intelligent, efficient, and sustainable.<\/p>\n<h2 data-start=\"3127\" data-end=\"3190\"><strong data-start=\"3130\" data-end=\"3190\">What\u2019s Next for BOTTA EcoPackaging After the SMAU Award?<\/strong><\/h2>\n<p data-start=\"3192\" data-end=\"3427\">This recognition adds to a growing list of <strong data-start=\"3235\" data-end=\"3261\">innovations and awards<\/strong> for BOTTA EcoPackaging.<br data-start=\"3285\" data-end=\"3288\" \/>The company remains focused on developing new solutions that combine <strong data-start=\"3357\" data-end=\"3424\">smart technology, eco-friendly materials, and design excellence<\/strong>.<\/p>\n<blockquote data-start=\"3429\" data-end=\"3568\">\n<p data-start=\"3431\" data-end=\"3568\">\u201cOur mission is to make packaging intelligent, sustainable, and compliant,\u201d says the BOTTA EcoPackaging team.<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\" data-start=\"4032\" data-end=\"4117\"><strong>Learn more about <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4049\" data-end=\"4115\">iQRcode\u2122 Smart Labeling Technology<\/a><\/strong><\/p>\n<p style=\"text-align: center;\" data-start=\"4120\" data-end=\"4205\"><strong>Discover how we drive <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4142\" data-end=\"4203\">Sustainable Innovation<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging has been recognized with the SMAU Innovation Award 2025 for its pioneering iQRcode\u2122 technology \u2014 a breakthrough that simplifies packaging compliance and advances sustainability across Europe. What Is the SMAU Innovation Award and Why Does It Matter? The SMAU Innovation Award is one of Italy\u2019s leading recognitions for excellence in digital transformation, innovation, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/press-release-en\/botta-ecopackaging-smau-award-iqrcode-smart-sustainable-packaging\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging Wins the SMAU Innovation Award 2025 for iQRcode\u2122: Revolutionizing Smart and Sustainable Packaging<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":11,"featured_media":28421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1331,1330],"tags":[5382,994,5381,1000],"aioseo_notices":[],"yoast_head":"<!-- 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