{"id":26594,"date":"2025-03-12T16:10:12","date_gmt":"2025-03-12T15:10:12","guid":{"rendered":"https:\/\/www.botta.it\/?p=26594"},"modified":"2025-03-12T16:10:12","modified_gmt":"2025-03-12T15:10:12","slug":"iqrcode-botta-ecopackging-featured-on-wired","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/","title":{"rendered":"IQRCODE\u2122  BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED"},"content":{"rendered":"<p><a href=\"https:\/\/www.botta.it\/en\/\"><span style=\"font-weight: 400;\">BOTTA EcoPackaging<\/span><\/a><span style=\"font-weight: 400;\">\u2019s smart packaging technology, iQRcode\u2122 has been featured on <\/span><a href=\"https:\/\/www.wired.it\/\"><span style=\"font-weight: 400;\">WIRED<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Why is iQRcode\u2122 special for next-generation smart packaging?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">iQRcode\u2122 is a smart QR code technology that generates environmental labels. It is the future of smart packaging because it ensures:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Automated compliance<\/b><span style=\"font-weight: 400;\">: iQRcode\u2122 automatically complies with environmental regulations in Europe, so you will not need several versions of the same label.<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Improved packaging design<\/b><span style=\"font-weight: 400;\">: iQRcode\u2122 deals with digital information, and therefore, it does not need printed labels. This allows marketers to create fantastic-looking packages and reduce wastage.<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Enhanced consumer engagement<\/b><span style=\"font-weight: 400;\">: iQRcode\u2122 offers clear product information, e.g., disposal and recycling. This instills customer trust and increases loyalty.<\/span><\/h5>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26569\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging.jpg\" alt=\"IQRcode\u2122 IS THE FUTURE OF SMART PACKAGING\" width=\"1860\" height=\"1157\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging.jpg 1860w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-1024x637.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-150x93.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-768x478.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-1536x955.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-240x149.jpg 240w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To discover more about how it works, click here: <\/span><a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\"><span style=\"font-weight: 400;\">iqrcode-smart-packaging-botta<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>iQRcode\u2122 by BOTTA EcoPackaging featured in WIRED<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">WIRED, a leading publication on technology and innovation, recognizes iQRcode\u2122 as a step toward a more sustainable future. Read the full article <\/span><a href=\"https:\/\/www.wired.it\/article\/etichetta-ambientale-botta-eco-packaging\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BOTTA EcoPackaging has been a sustainable packaging company for 80 years, and we continue to keep innovating our products. Our packaging solutions are available with FSC-certified, recyclable, and biodegradable options, and they have set new standards for the industry. With the introduction of iQRcode\u2122, a smart packaging technology that minimizes waste and enhances consumer interaction, we are taking sustainability to new levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to bring your company to the next level with iQRcode\u2122? Let&#8217;s revolutionize your packaging strategy together! Contact us today at <\/span><a href=\"mailto:ecopack@botta.it\"><span style=\"font-weight: 400;\">ecopack@botta.it<\/span><\/a><span style=\"font-weight: 400;\"> or visit our <\/span><a href=\"https:\/\/www.botta.it\/en\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\"> to learn about our <\/span><a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\"><span style=\"font-weight: 400;\">smart packaging solutions <\/span><\/a><span style=\"font-weight: 400;\">and achieve your sustainability goals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging\u2019s smart packaging technology, iQRcode\u2122 has been featured on WIRED. Why is iQRcode\u2122 special for next-generation smart packaging? iQRcode\u2122 is a smart QR code technology that generates environmental labels. It is the future of smart packaging because it ensures: Automated compliance: iQRcode\u2122 automatically complies with environmental regulations in Europe, so you will not need &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\"> <span class=\"screen-reader-text\">IQRCODE\u2122  BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":17,"featured_media":26596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1331],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions - IQRCODE\u2122 BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED<\/title>\n<meta name=\"description\" content=\"Featured in WIRED, BOTTA EcoPackaging\u2019s iQRcode\u2122 is the future of smart packaging solutions. Find out how this technology ensures compliance, reduces waste, and enhances consumer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQRCODE\u2122 BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED\" \/>\n<meta property=\"og:description\" content=\"Featured in WIRED, BOTTA EcoPackaging\u2019s iQRcode\u2122 is the future of smart packaging solutions. Find out how this technology ensures compliance, reduces waste, and enhances consumer engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T15:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/BOTTA-EcoPackagings-iQRcode\u2122-Featured-in-WIRED.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yassine Ayadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\"},\"author\":{\"name\":\"Yassine Ayadi\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/451ed9daa74f0f8e4ee56b1e6e63ca12\"},\"headline\":\"IQRCODE\u2122 BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED\",\"datePublished\":\"2025-03-12T15:10:12+00:00\",\"dateModified\":\"2025-03-12T15:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\",\"url\":\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-botta-ecopackging-featured-on-wired\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - IQRCODE\u2122 BY BOTTA ECOPACKGING: THE SMART PACKAGING SOLUTION FEATURED ON WIRED\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2025-03-12T15:10:12+00:00\",\"dateModified\":\"2025-03-12T15:10:12+00:00\",\"description\":\"Featured in WIRED, BOTTA EcoPackaging\u2019s iQRcode\u2122 is the future of smart packaging solutions. 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