{"id":26581,"date":"2025-03-12T10:27:08","date_gmt":"2025-03-12T09:27:08","guid":{"rendered":"https:\/\/www.botta.it\/?p=26581"},"modified":"2025-03-12T10:37:16","modified_gmt":"2025-03-12T09:37:16","slug":"iqrcode-di-botta-ecopackaging-su-wired","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/","title":{"rendered":"BOTTA ECOPACKAGING\u2019S  IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING"},"content":{"rendered":"<p><a href=\"https:\/\/www.botta.it\/en\/\"><span style=\"font-weight: 400;\">BOTTA EcoPackaging<\/span><\/a><span style=\"font-weight: 400;\"> has been featured in <\/span><a href=\"https:\/\/www.wired.it\/\"><span style=\"font-weight: 400;\">WIRED<\/span><\/a><span style=\"font-weight: 400;\"> for its innovative smart packaging iQRcode\u2122 technology.\u00a0<\/span><\/p>\n<h4><b>What is iQRcode\u2122?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">iQRcode\u2122 is an intelligent QR code system designed to facilitate the process of creating environmental labels.\u00a0<\/span><\/p>\n<h4><b>Why is iQRcode\u2122 a smart packaging solution?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">By implementing dynamic digital information directly into the package, iQRcode\u2122 automatically adapts to different regulatory requirements worldwide. This eliminates the need for multiple packaging versions, optimizes resources, and significantly reduces waste.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26569\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging.jpg\" alt=\"IQRcode\u2122 IS THE FUTURE OF SMART PACKAGING\" width=\"1860\" height=\"1157\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging.jpg 1860w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-1024x637.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-150x93.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-768x478.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-1536x955.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/iQRcode-press-release-BOTTA-EcoPackaging-240x149.jpg 240w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Which are iQRcode\u2122 \u2018s benefits?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Automated compliance<\/b><span style=\"font-weight: 400;\">: the system is updated in real time to reflect the latest environmental regulations in each European country.\u00a0<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Optimized package design<\/b><span style=\"font-weight: 400;\">: eliminates the need for excessive printed information, freeing up space for branding and product details.<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Enhanced consumer engagement:<\/b><span style=\"font-weight: 400;\"> it provides consumers detailed product information, including instructions for recycling and disposal, fostering greater transparency and trust by the companies.<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><b>Sustainability at scale<\/b><span style=\"font-weight: 400;\">: it meets corporate sustainability goals without compromising compliance or consumer information\u00a0<\/span><\/h5>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As companies around the world seek the best alternatives to single-use plastics, BOTTA EcoPackaging is committed to providing innovative solutions, including FSC certified, recyclable, and biodegradable packaging materials, and now even a smart packaging system.\u00a0<\/span><\/p>\n<h4><b>BOTTA EcoPackaging\u2019s iQRcode\u2122 innovation featured in WIRED<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Wired is a magazine and online platform for technology, innovation, science, business, and digital culture that serves as a reference for those seeking to understand the trends of the future, from artificial intelligence to design, cybersecurity, and digital marketing. Read the full article on Wired <\/span><a href=\"https:\/\/www.wired.it\/article\/etichetta-ambientale-botta-eco-packaging\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry experts highlight BOTTA EcoPackaging\u2019s vision for sustainable packaging innovations, read more in our press review: <\/span><a href=\"https:\/\/www.botta.it\/rassegna-stampa\/botta-ecopackaging-corriere-della-sera-iqrcode\/\"><span style=\"font-weight: 400;\">Corriere della Sera<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.botta.it\/news\/assolombarda-forum-2024\/\"><span style=\"font-weight: 400;\">Largo Consumo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.botta.it\/news\/food-magazine-2024\/\"><span style=\"font-weight: 400;\">Food Magazine<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.botta.it\/news\/iqrcode-italiaoggi\/\"><span style=\"font-weight: 400;\">ItaliaOggi<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/spnews.com\/botta-launches\/\"><span style=\"font-weight: 400;\">Sustainable Packaging News<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.pffc-online.com\/news\/18063-botta-ecopackaging-launches-i-rcode-the-intelligent-solution-for-eu-environmental-labeling-and-beyond\"><span style=\"font-weight: 400;\">Paper, Film &amp; Foil Converter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/technoretail.it\/news\/iqrcode-automatizza-letichettatura-ambientale-ue-dei-prodotti.html\"><span style=\"font-weight: 400;\">Technoretail<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.packaging-labelling.com\/interviews\/lara-botta\"><span style=\"font-weight: 400;\">Packaging and Labelling<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to revolutionize your packaging experience? Discover how iQRcode\u2122 works: <\/span><a href=\"https:\/\/www.botta.it\/en\/iqrcode\/\"><span style=\"font-weight: 400;\">iqrcode-smart-packaging-botta<\/span><\/a><span style=\"font-weight: 400;\">. Explore our smart packaging solutions <\/span><a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Reach out to us today at <\/span><a href=\"mailto:ecopack@botta.it\"><span style=\"font-weight: 400;\">ecopack@botta.it<\/span><\/a><span style=\"font-weight: 400;\"> and find out how to improve your eco-friendly packaging solutions with us!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging has been featured in WIRED for its innovative smart packaging iQRcode\u2122 technology.\u00a0 What is iQRcode\u2122? iQRcode\u2122 is an intelligent QR code system designed to facilitate the process of creating environmental labels.\u00a0 Why is iQRcode\u2122 a smart packaging solution? By implementing dynamic digital information directly into the package, iQRcode\u2122 automatically adapts to different regulatory &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\"> <span class=\"screen-reader-text\">BOTTA ECOPACKAGING\u2019S  IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":17,"featured_media":26573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1330],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions - BOTTA ECOPACKAGING\u2019S IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING<\/title>\n<meta name=\"description\" content=\"BOTTA EcoPackaging\u2019s iQRcode\u2122 is revolutionizing eco-friendly packaging. Find out how this smart packaging system reduces waste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOTTA ECOPACKAGING\u2019S IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING\" \/>\n<meta property=\"og:description\" content=\"BOTTA EcoPackaging\u2019s iQRcode\u2122 is revolutionizing eco-friendly packaging. Find out how this smart packaging system reduces waste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T09:27:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T09:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/BOTTA-EcoPackagings-iQRcode\u2122-Innovation-Featured-in-WIRED.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yassine Ayadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\"},\"author\":{\"name\":\"Yassine Ayadi\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/451ed9daa74f0f8e4ee56b1e6e63ca12\"},\"headline\":\"BOTTA ECOPACKAGING\u2019S IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING\",\"datePublished\":\"2025-03-12T09:27:08+00:00\",\"dateModified\":\"2025-03-12T09:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\",\"url\":\"https:\/\/www.botta.it\/en\/press-release-en\/iqrcode-di-botta-ecopackaging-su-wired\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - BOTTA ECOPACKAGING\u2019S IQRcode\u2122 FEATURED IN WIRED: THE FUTURE OF SMART PACKAGING\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2025-03-12T09:27:08+00:00\",\"dateModified\":\"2025-03-12T09:37:16+00:00\",\"description\":\"BOTTA EcoPackaging\u2019s iQRcode\u2122 is revolutionizing eco-friendly packaging. 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