{"id":26531,"date":"2025-03-10T16:53:47","date_gmt":"2025-03-10T15:53:47","guid":{"rendered":"https:\/\/www.botta.it\/?p=26531"},"modified":"2025-03-10T17:13:04","modified_gmt":"2025-03-10T16:13:04","slug":"lara-botta-milano-marketing-festival-2025","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/","title":{"rendered":"LARA BOTTA AT THE MILANO MARKETING FESTIVAL 2025: HOW COMPANIES CAN INTEGRATE MARKETING AND INNOVATION FOR A SUSTAINABLE FUTURE"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/bottalara\/\">Lara Botta<\/a>, VP of <a href=\"https:\/\/www.botta.it\/en\/\">BOTTA EcoPackaging<\/a>, will be speaking at the Milano Marketing Festival about what strategies can companies adopt to successfully integrate marketing and innovation into their businesses.<\/p>\n<p>The festival will be held from 18 &#8211; 20 March and it will bring together leading experts, managers, and academics from: <a href=\"https:\/\/www.publicisgroupe.com\/en\/services\/services-publicis-media-en\">Publicis Groupe<\/a>, <a href=\"https:\/\/www.gsom.polimi.it\/en\/the-experience\/our-purpose\/\">POLIMI Graduate School of Management<\/a>, <a href=\"https:\/\/www.ipsos.com\/it-it\/about\">Ipsos<\/a>, <a href=\"https:\/\/www.amplifon.com\/it\/\">Amplifon<\/a>, <a href=\"https:\/\/corporate.lidl.it\/\">Lidl<\/a>, <a href=\"https:\/\/web.mit.edu\/\">MIT<\/a>, among others.<\/p>\n<p>At the Milano Marketing Festival, Lara Botta will take the stage on March 19 to discuss a crucial topic: \u201cIndustry and Marketing: Winning Connections.\u201d As Vice President of BOTTA EcoPackaging, she will explore how businesses can successfully integrate marketing and innovation to drive growth and sustainability in a competitive landscape.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26533\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL.jpg\" alt=\"Lara Botta, VP of BOTTA EcoPackaging, will be a speaker at the Milano Marketing Festival\" width=\"1600\" height=\"812\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL.jpg 1600w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-1024x520.jpg 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-150x76.jpg 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-768x390.jpg 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-1536x780.jpg 1536w, https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/LARA-BOTTA-AT-THE-MILANO-MARKETING-FESTIVAL-240x122.jpg 240w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The Milano Marketing Festival is one of Italy\u2019s leading events dedicated to the evolution of marketing. Now in its 9th edition, the festival explores the intersection of technology and human influence and how it shapes marketing strategies.<\/p>\n<p>The Milano Marketing Festival will be available on multiple channels:<\/p>\n<ul>\n<li>Live on <a href=\"https:\/\/www.linkedin.com\/company\/class-cnbc\/\">Class CNBC<\/a> (Sky 507)<\/li>\n<li>Streaming on <a href=\"https:\/\/www.milanofinanza.it\/diretta\">Milanofinanza.it<\/a>, <a href=\"https:\/\/www.italiaoggi.it\/diretta\">Italiaoggi.it<\/a>, and <a href=\"https:\/\/www.salonedellostudente.it\/\">Salonedellostudente.it<\/a><\/li>\n<li>Live on the <a href=\"https:\/\/www.linkedin.com\/company\/italiaoggi\/\">Italia Oggi<\/a> LinkedIn page<\/li>\n<\/ul>\n<p>At BOTTA EcoPackaging, we know that to create a real impact, marketing shouldn\u2019t be only about communication, but about innovation and strategy. We have been experiencing firsthand how innovative marketing strategies can make a meaningful difference. Our journey toward eco-friendly, single-use plastic <a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\">packaging solutions<\/a> has been fueled by our ability to align marketing with product innovation and customer needs.<\/p>\n<p>Don\u2019t miss this event!<\/p>\n<p>Read more about our <a href=\"https:\/\/www.botta.it\/en\/sustainable-packaging-innovations\/\">innovations<\/a> here. Visit our <a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\">website<\/a> or contact us at <a href=\"mailto:ecopack@botta.it\">ecopack@botta.it<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lara Botta, VP of BOTTA EcoPackaging, will be speaking at the Milano Marketing Festival about what strategies can companies adopt to successfully integrate marketing and innovation into their businesses. The festival will be held from 18 &#8211; 20 March and it will bring together leading experts, managers, and academics from: Publicis Groupe, POLIMI Graduate School &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\"> <span class=\"screen-reader-text\">LARA BOTTA AT THE MILANO MARKETING FESTIVAL 2025: HOW COMPANIES CAN INTEGRATE MARKETING AND INNOVATION FOR A SUSTAINABLE FUTURE<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":17,"featured_media":26537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1331],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions - LARA BOTTA AT THE MILANO MARKETING FESTIVAL 2025: HOW COMPANIES CAN INTEGRATE MARKETING AND INNOVATION FOR A SUSTAINABLE FUTURE<\/title>\n<meta name=\"description\" content=\"Lara Botta, VP of BOTTA EcoPackaging, will be speaking at the Milano Marketing Festival. 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Find out the marketing and innovation trends for 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"BOTTA PACKAGING \u00bb eco-packaging solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bottapackaging\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T15:53:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T16:13:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/03\/Lara-Botta-Milano-Marketing-Festival.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yassine Ayadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@botta_box\" \/>\n<meta name=\"twitter:site\" content=\"@botta_box\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\"},\"author\":{\"name\":\"Yassine Ayadi\",\"@id\":\"https:\/\/www.botta.it\/#\/schema\/person\/451ed9daa74f0f8e4ee56b1e6e63ca12\"},\"headline\":\"LARA BOTTA AT THE MILANO MARKETING FESTIVAL 2025: HOW COMPANIES CAN INTEGRATE MARKETING AND INNOVATION FOR A SUSTAINABLE FUTURE\",\"datePublished\":\"2025-03-10T15:53:47+00:00\",\"dateModified\":\"2025-03-10T16:13:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\/\/www.botta.it\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\",\"url\":\"https:\/\/www.botta.it\/en\/news-en-2\/lara-botta-milano-marketing-festival-2025\/\",\"name\":\"BOTTA PACKAGING \u00bb eco-packaging solutions - LARA BOTTA AT THE MILANO MARKETING FESTIVAL 2025: HOW COMPANIES CAN INTEGRATE MARKETING AND INNOVATION FOR A SUSTAINABLE FUTURE\",\"isPartOf\":{\"@id\":\"https:\/\/www.botta.it\/#website\"},\"datePublished\":\"2025-03-10T15:53:47+00:00\",\"dateModified\":\"2025-03-10T16:13:04+00:00\",\"description\":\"Lara Botta, VP of BOTTA EcoPackaging, will be speaking at the Milano Marketing Festival. 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