{"id":25238,"date":"2024-11-04T10:10:25","date_gmt":"2024-11-04T09:10:25","guid":{"rendered":"https:\/\/www.botta.it\/?p=25238"},"modified":"2024-11-11T10:41:26","modified_gmt":"2024-11-11T09:41:26","slug":"sustainability-safety-hygiene","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/blog-en\/sustainability-safety-hygiene\/","title":{"rendered":"Consumer Priorities: Hygiene, Food Safety, and Sustainable Packaging"},"content":{"rendered":"<p><span data-contrast=\"none\">Today, consumers are becoming more aware of packaging, especially when it comes to criteria such as hygiene and food safety. However, the question is: when customers touch the paper packaging, do they feel the same confidence in its sustainability compared to plastic in the terms of hygiene and food safety?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Consumer Attitudes Towards Sustainable Packaging<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">A recent <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/sustainability-in-packaging-us-survey-insights\"><span data-contrast=\"none\">McKinsey &amp; Company study<\/span><\/a><span data-contrast=\"auto\"> provides valuable insights into consumer perceptions of <\/span><a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\"><span data-contrast=\"none\">sustainable packaging<\/span><\/a><span data-contrast=\"auto\">, showing that a full 75% of respondents said that hygiene and food safety were extremely or very important to their packaging preferences. Meanwhile, the appearance of the product was the least important, with only 34% citing it as a reason for shopping online.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Consumer Perceptions<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">However, it is important to highlight that while consumers appreciate the concept of more <\/span><a href=\"https:\/\/www.botta.it\/en\/eco-packaging\/\"><span data-contrast=\"none\">sustainable packaging<\/span><\/a><span data-contrast=\"auto\">, materials that deviate from category norms can cause hesitation. An analysis by <\/span><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2023\/unpacking-eco-excellence-how-sustainable-packaging-influences-consumers\/\"><span data-contrast=\"none\">Nielseniq<\/span><\/a><span data-contrast=\"auto\"> in 2023 highlighted this point by showing that the thickness of a paper wrapper for a chocolate bar can be perceived as being unsustainable due to the number of materials used. Conversely, consumers are more likely to associate a product such as deodorant with sustainability if it is packaged in thin plastic.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Adopting Sustainable Practices: An Opportunity for Brands<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">But how can brands embrace their sustainable practices?\u00a0 <\/span><span data-contrast=\"auto\">Companies should clear up any confusion about their packaging and use graphics to communicate well with customers about their <\/span><a href=\"https:\/\/www.botta.it\/en\/innovate-for-growth-grow-with-us\/\"><span data-contrast=\"none\">sustainable efforts<\/span><\/a><span data-contrast=\"auto\">, to reinforce their commitment to <\/span><a href=\"https:\/\/www.botta.it\/en\/eco_consultancy\/\"><span data-contrast=\"none\">green practices<\/span><\/a><span data-contrast=\"auto\"> and empower customers to make choices that align with their values.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"none\">Looking forward to the future<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Consumer preferences are constantly changing, which means brands need to remain agile. This implies addressing evolving priorities such as hygiene, food safety and <\/span><a href=\"https:\/\/www.botta.it\/en\/sustainable-packaging-innovations\/\"><span data-contrast=\"none\">sustainability in packaging<\/span><\/a><span data-contrast=\"auto\">. By being transparent about their <\/span><a href=\"https:\/\/www.botta.it\/en\/innovate-for-growth-grow-with-us\/\"><span data-contrast=\"none\">sustainability initiatives<\/span><\/a><span data-contrast=\"auto\"> through packaging imagery, brands can empower consumers to make value-driven choices. Making these improvements will not only meet customer expectations, but also promote a more <\/span><a href=\"https:\/\/www.botta.it\/en\/servizi\/iqrcode-main\/\"><span data-contrast=\"none\">sustainable future<\/span><\/a><span data-contrast=\"auto\"> for all.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, consumers are becoming more aware of packaging, especially when it comes to criteria such as hygiene and food safety. However, the question is: when customers touch the paper packaging, do they feel the same confidence in its sustainability compared to plastic in the terms of hygiene and food safety?\u00a0 Consumer Attitudes Towards Sustainable Packaging\u00a0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/blog-en\/sustainability-safety-hygiene\/\"> <span class=\"screen-reader-text\">Consumer Priorities: Hygiene, Food Safety, and Sustainable Packaging<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":19,"featured_media":25381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5336],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is 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