{"id":24723,"date":"2024-09-05T17:24:35","date_gmt":"2024-09-05T15:24:35","guid":{"rendered":"https:\/\/www.botta.it\/?p=24723"},"modified":"2024-09-05T17:24:35","modified_gmt":"2024-09-05T15:24:35","slug":"iqrcode-italiaoggi","status":"publish","type":"post","link":"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-italiaoggi\/","title":{"rendered":"BOTTA&#8217;s iQRcode\u2122 Featured in ItaliaOggi: Revolutionizing Packaging for a Sustainable Future"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:469\"><em><strong>BOTTA EcoPackaging<\/strong> is thrilled to announce that our innovative <strong>iQRcode\u2122<\/strong> technology has been featured in a recent article on <strong>ItaliaOggi<\/strong>, Italy&#8217;s leading financial and economic newspaper. Authored by our very own <strong>Lara Botta<\/strong>, Vice President of BOTTA EcoPackaging and Adjunct Professor at IULM University, the article highlights the pivotal role of iQRcode\u2122 in addressing the complex challenges posed by evolving packaging regulations in the European Union.<\/em><\/p>\n<h4 data-sourcepos=\"7:1-7:36\"><strong>A Game-Changer for Global Brands<\/strong><\/h4>\n<p data-sourcepos=\"9:1-9:400\">As detailed in the ItaliaOggi article, the European Union&#8217;s <strong>Ecodesign for Sustainable Products (ESPR)<\/strong> directive has introduced stringent regulations for product packaging, including the mandatory implementation of <strong>Digital Product Passports (DPPs)<\/strong>. These digital passports contain essential information about a product&#8217;s lifecycle, including its materials, components, and recycling potential.<\/p>\n<h4 data-sourcepos=\"11:1-11:38\"><strong>iQRcode\u2122: A Comprehensive Solution<\/strong><\/h4>\n<p data-sourcepos=\"7:1-7:36\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-24719\" src=\"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi.png\" alt=\"\" width=\"1063\" height=\"661\" srcset=\"https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi.png 1063w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-1024x637.png 1024w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-150x93.png 150w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-768x478.png 768w, https:\/\/www.botta.it\/wp-content\/uploads\/2024\/09\/iqrcode-italiaoggi-240x149.png 240w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p data-sourcepos=\"13:1-13:72\">BOTTA&#8217;s iQRcode\u2122 offers a comprehensive solution to these challenges by:<\/p>\n<ul data-sourcepos=\"15:1-20:0\">\n<li data-sourcepos=\"15:1-15:241\"><strong>Automating compliance:<\/strong> iQRcode\u2122 automatically generates recycling labels that conform to the specific requirements of each European country, ensuring that products are compliant with local regulations, even as these regulations evolve.<\/li>\n<li data-sourcepos=\"16:1-16:362\"><strong>Optimizing on-pack space:<\/strong> By consolidating multiple pieces of information into a single, compact code, iQRcode\u2122 <strong>frees up valuable on-pack space for marketing and branding messages<\/strong>. This is especially important in industries where packaging is used to convey essential information to consumers, such as food and beverage, cosmetics, and pharmaceuticals.<\/li>\n<li data-sourcepos=\"17:1-17:239\"><strong>Integrating with Digital Product Passports:<\/strong> iQRcode\u2122 can be seamlessly integrated with DPPs, providing a convenient and efficient way for consumers to access detailed product information and understand its sustainability credentials.<\/li>\n<li data-sourcepos=\"18:1-18:209\"><strong>Enhancing consumer engagement:<\/strong> iQRcode\u2122 enables brands to provide consumers with detailed product information, including instructions for recycling and disposal, fostering greater transparency and trust.<\/li>\n<li data-sourcepos=\"19:1-20:0\"><strong>Future-proofing businesses:<\/strong> As the EU continues to roll out initiatives like the Digital Product Passport, iQRcode\u2122 is uniquely positioned to support these developments, making it a future-proof investment for businesses.<\/li>\n<\/ul>\n<h4 data-sourcepos=\"21:1-21:44\"><strong>Leading the Way in Sustainable Packaging<\/strong><\/h4>\n<p data-sourcepos=\"23:1-23:240\">BOTTA is proud to be at the forefront of the sustainable packaging revolution. By offering innovative solutions like iQRcode\u2122, we are helping businesses to meet the challenges of today while preparing them for the opportunities of tomorrow.<\/p>\n<p data-sourcepos=\"25:1-25:82\"><strong>Read the full ItaliaOggi article here: <\/strong>https:\/\/www.italiaoggi.it\/news\/espr-e-passaporto-digitale-del-prodotto-un-opportunita-di-innovazione-per-le-aziende-202408041146285510?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=marketing-festival<\/p>\n<p data-sourcepos=\"25:1-25:82\">\n<p style=\"text-align: center;\" data-sourcepos=\"25:1-25:82\"><em><span style=\"color: #999999;\"><strong>Learn more about how BOTTA&#8217;s iQRcode\u2122 can help your business achieve its sustainability goals. Contact us today at ecopack@botta.it\u00a0 for a free consultation.<\/strong><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging is thrilled to announce that our innovative iQRcode\u2122 technology has been featured in a recent article on ItaliaOggi, Italy&#8217;s leading financial and economic newspaper. Authored by our very own Lara Botta, Vice President of BOTTA EcoPackaging and Adjunct Professor at IULM University, the article highlights the pivotal role of iQRcode\u2122 in addressing the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/news-en-2\/iqrcode-italiaoggi\/\"> <span class=\"screen-reader-text\">BOTTA&#8217;s iQRcode\u2122 Featured in ItaliaOggi: Revolutionizing Packaging for a Sustainable Future<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":11,"featured_media":24715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1331],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOTTA&#039;s iQRcode\u2122 Featured in ItaliaOggi: Revolutionizing Packaging for a Sustainable Future<\/title>\n<meta name=\"description\" content=\"Discover how iQRcode\u2122, BOTTA EcoPackaging&#039;s innovative solution, is transforming the packaging industry. 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