{"id":23189,"date":"2024-03-27T17:10:16","date_gmt":"2024-03-27T16:10:16","guid":{"rendered":"https:\/\/www.botta.it\/?page_id=23189"},"modified":"2026-09-04T14:54:44","modified_gmt":"2026-09-04T12:54:44","slug":"iqrcode","status":"publish","type":"page","link":"https:\/\/www.botta.it\/en\/iqrcode\/","title":{"rendered":"iQRcode\u2122"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23189\" class=\"elementor elementor-23189\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0435cb3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"0435cb3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b823650\" data-id=\"b823650\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211cebf elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"211cebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-hero\" aria-labelledby=\"botta-iqrcode-title\">\n\t\t\t<div class=\"botta-iqrcode-hero__visual\">\n\t\t\t\t<div class=\"botta-iqrcode-hero__visual-band botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"80\" style=\"--botta-iq-layer-x: -42px; --botta-iq-layer-y: 0;\" aria-hidden=\"true\"><\/div>\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-hero__phone botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"180\" style=\"--botta-iq-layer-x: -32px; --botta-iq-layer-y: -18px;\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/iPhone%2016.png?ssl=1\" alt=\"iQRCode product interface and packaging example\" loading=\"eager\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"botta-iqrcode-hero__card botta-iqrcode-hero__card--recycling botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"360\" style=\"--botta-iq-layer-x: 34px; --botta-iq-layer-y: -26px;\" src=\"https:\/\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/vector\/iqrcode-hero-recycling-card.svg\" alt=\"\" loading=\"eager\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"botta-iqrcode-hero__card botta-iqrcode-hero__card--nutrition botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"540\" style=\"--botta-iq-layer-x: -46px; --botta-iq-layer-y: 24px;\" src=\"https:\/\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/vector\/iqrcode-hero-nutrition-card.svg\" alt=\"\" loading=\"eager\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"botta-iqrcode-hero__icon botta-iqrcode-hero__icon--document botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"720\" style=\"--botta-iq-layer-x: -34px; --botta-iq-layer-y: 28px;\" src=\"https:\/\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/vector\/iqrcode-hero-document-icon.svg\" alt=\"\" loading=\"eager\" \/>\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-hero__icon botta-iqrcode-hero__icon--eco botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"900\" style=\"--botta-iq-layer-x: 32px; --botta-iq-layer-y: 28px;\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/iqrcode-hero-eco-icon.png?ssl=1\" alt=\"\" loading=\"eager\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"botta-iqrcode-hero__content botta-iq-hero-layer\" data-iq-hero-layer data-iq-hero-delay=\"520\">\n\t\t\t\t<div class=\"botta-iqrcode-hero__intro\">\n\t\t\t\t\t<p class=\"botta-iqrcode-eyebrow\">Services<\/p>\n\t\t\t\t\t<h1 id=\"botta-iqrcode-title\">iQRcode\u2122<\/h1>\n\t\t\t\t\t<p class=\"botta-iqrcode-hero__subtitle\">Smart Labelling for the Digital Product Passport Era<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"botta-iqrcode-hero__aside\">\n\t\t\t\t\t<p class=\"botta-iqrcode-hero__copy\">As the EU\u2019s Ecodesign for Sustainable Products Regulation and the Packaging and Packaging Waste Regulation introduce mandatory product traceability requirements, packaging must carry more structured information in less physical space. iQRCode is BOTTA EcoPackaging\u2019s proprietary answer.<\/p>\n\t\t\t\t\t<a class=\"botta-fh-button botta-iqrcode-hero__button\" href=\"https:\/\/www.botta.it\/richiesta-di-preventivo\/\">Contact Us<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3ed65 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ca3ed65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1806608\" data-id=\"1806608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae7ecaa elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"ae7ecaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-explainer botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-what-title\">\n\t\t\t<div class=\"botta-iqrcode-copy-block\">\n\t\t\t\t<h2 id=\"botta-iqrcode-what-title\">What is iQRCode\u2122?<\/h2>\n\t\t\t\t<p>iQRCode is BOTTA\u2019s digital layer for connected packaging. It links a physical product or pack to structured online content, helping brands centralize traceability, disposal guidance, product information, certifications, and consumer communication in one destination.<\/p>\n\t\t\t\t<p>It is designed to support evolving EU expectations around environmental labelling and the Digital Product Passport while also improving post-purchase engagement.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"botta-iqrcode-explainer__visual\">\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20215.png?ssl=1\" alt=\"iQRCode capability overview\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-344a395 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"344a395\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-305df52\" data-id=\"305df52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d46185c elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"d46185c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-challenge botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-challenge-title\">\n\t\t\t<div class=\"botta-iqrcode-challenge__head\">\n\t\t\t\t<h2 id=\"botta-iqrcode-challenge-title\">The labelling challenge<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"botta-iqrcode-challenge__grid\">\n\t\t\t\t\t\t\t\t\t<article class=\"botta-iqrcode-challenge-card\">\n\t\t\t\t\t\t<span>1<\/span>\n\t\t\t\t\t\t<div class=\"botta-iqrcode-challenge-card__content\">\n\t\t\t\t\t\t\t<h3>Regulatory Compliance<\/h3>\n\t\t\t\t\t\t\t<p>Meet evolving packaging and transparency rule with one connected label.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<article class=\"botta-iqrcode-challenge-card\">\n\t\t\t\t\t\t<span>2<\/span>\n\t\t\t\t\t\t<div class=\"botta-iqrcode-challenge-card__content\">\n\t\t\t\t\t\t\t<h3>Digital Product Passport<\/h3>\n\t\t\t\t\t\t\t<p>Build a product-level data destination that can adapt as EU DPP requirements mature.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<article class=\"botta-iqrcode-challenge-card\">\n\t\t\t\t\t\t<span>3<\/span>\n\t\t\t\t\t\t<div class=\"botta-iqrcode-challenge-card__content\">\n\t\t\t\t\t\t\t<h3>Barcode Transition<\/h3>\n\t\t\t\t\t\t\t<p>Support the move from static codes to richer, scannable digital packaging experiences.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<article class=\"botta-iqrcode-challenge-card\">\n\t\t\t\t\t\t<span>4<\/span>\n\t\t\t\t\t\t<div class=\"botta-iqrcode-challenge-card__content\">\n\t\t\t\t\t\t\t<h3>Limited On-pack Space<\/h3>\n\t\t\t\t\t\t\t<p>Move dense instructions, compliance data, and campaigns off-pack without clutter.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<p class=\"botta-iqrcode-challenge__note\">iQRCode bridges DPP-ready packaging, QR\/NFC connected content, and space-saving compliance communication in one layer.<\/p>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33dec46 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"33dec46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3fd4ad\" data-id=\"b3fd4ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f3b773 elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"8f3b773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-passport botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-passport-title\">\n\t\t\t<div class=\"botta-iqrcode-copy-block\">\n\t\t\t\t<h2 id=\"botta-iqrcode-passport-title\">What is Digital Product Passport<\/h2>\n\t\t\t\t<p>The Digital Product Passport is emerging as a core EU mechanism for product traceability and transparency. For packaging, it means structured digital access to materials data, origin, recycling instructions, certifications, and product-linked sustainability information.<\/p>\n\t\t\t\t<p>iQRCode helps brands start building that infrastructure now, using packaging as the natural entry point for compliant digital experiences.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"botta-iqrcode-passport__visual\">\n\t\t\t\t<div class=\"botta-iqrcode-passport__panel botta-iqrcode-passport__panel--lime\"><\/div>\n\t\t\t\t<div class=\"botta-iqrcode-passport__panel botta-iqrcode-passport__panel--sand\"><\/div>\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20217.png?ssl=1\" alt=\"Digital Product Passport visual\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-306231b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"306231b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16b4d02\" data-id=\"16b4d02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-accac56 elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"accac56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-impact botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-impact-title\">\n\t\t\t<h2 id=\"botta-iqrcode-impact-title\">Proven Impact<\/h2>\n\t\t\t<div class=\"botta-iqrcode-impact__grid\">\n\t\t\t\t<article class=\"botta-iqrcode-impact-card\">\n\t\t\t\t\t<p>Used worldwide in<\/p>\n\t\t\t\t\t<strong>105<\/strong>\n\t\t\t\t\t<span>countries<\/span>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"botta-iqrcode-impact-card botta-iqrcode-impact-card--feature\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-impact-card__image\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Statistics%20Container.png?ssl=1\" alt=\"Trusted across borders packaging compliance statistics across Portugal, Spain, France, and Italy\" loading=\"lazy\" \/>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"botta-iqrcode-impact-card\">\n\t\t\t\t\t<p>Total number of iQRCodes deployed<\/p>\n\t\t\t\t\t<strong>15+<\/strong>\n\t\t\t\t\t<span>million<\/span>\n\t\t\t\t<\/article>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68c7523 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"68c7523\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9868845\" data-id=\"9868845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25270c6 elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"25270c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-preview botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-preview-title\">\n\t\t\t<div class=\"botta-iqrcode-preview__stage\">\n\t\t\t\t<div class=\"botta-iqrcode-preview__strip\" aria-hidden=\"true\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Mockuuups%20Free%20Transparent%20iPhone%2017%20Mockup%201.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"botta-iqrcode-preview__panel botta-iqrcode-preview__panel--dark\" data-iq-layer style=\"--iq-layer-delay: 80ms; --iq-layer-x: -72px; --iq-layer-y: 0;\" aria-hidden=\"true\"><\/div>\n\t\t\t\t<h2 id=\"botta-iqrcode-preview-title\" class=\"botta-iqrcode-preview__label\" data-iq-layer style=\"--iq-layer-delay: 1240ms; --iq-layer-x: -34px; --iq-layer-y: -12px;\">Application<\/h2>\n\t\t\t\t<div class=\"botta-iqrcode-preview__phone-frame\" data-iq-layer style=\"--iq-layer-delay: 220ms;\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-preview__phone\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Mockuuups%20Free%20Transparent%20iPhone%2017%20Mockup%201.png?ssl=1\" alt=\"iQRCode mobile application interface\" loading=\"lazy\" \/>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"botta-iqrcode-preview__copy\" data-iq-layer style=\"--iq-layer-delay: 1320ms; --iq-layer-x: 58px; --iq-layer-y: 0;\">\n\t\t\t\t\t<p>iQRcode&trade; adapts to various industries in Europe, providing tailored solutions for recycling labels and Digital Product Passports (DPP). From FMCG to textiles, discover how our intelligent iQRcode&trade; solution becomes an invaluable asset in meeting regulatory standards and advancing sustainability.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-preview__icon botta-iqrcode-preview__icon--circle botta-iqrcode-preview__icon--furniture\" data-iq-layer style=\"--iq-layer-delay: 1480ms; --iq-layer-x: 42px; --iq-layer-y: -34px;\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/iqrcode-industry-furniture-icon.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<img decoding=\"async\" class=\"botta-iqrcode-preview__icon botta-iqrcode-preview__icon--food\" data-iq-layer style=\"--iq-layer-delay: 1640ms; --iq-layer-x: -56px; --iq-layer-y: 24px;\" src=\"https:\/\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/vector\/iqrcode-industry-food-icon.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"botta-iqrcode-preview__icon botta-iqrcode-preview__icon--circle botta-iqrcode-preview__icon--textile\" data-iq-layer style=\"--iq-layer-delay: 1800ms; --iq-layer-x: 50px; --iq-layer-y: 38px;\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/iqrcode-industry-textile-icon.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd6f8d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"bbd6f8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc32e41\" data-id=\"bc32e41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a784497 elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"a784497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-featured botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-featured-title\">\n\t\t\t<h2 id=\"botta-iqrcode-featured-title\">As featured on<\/h2>\n\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20218.png?ssl=1\" alt=\"Wired\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20219.png?ssl=1\" alt=\"Sustainable Packaging News\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20220.png?ssl=1\" alt=\"PFFC\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20221.png?ssl=1\" alt=\"Technoretail\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20222.png?ssl=1\" alt=\"Corriere della Sera\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20223.png?ssl=1\" alt=\"Packaging Labelling\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20224.png?ssl=1\" alt=\"Italia Oggi\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20225.png?ssl=1\" alt=\"APIA\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"botta-iqrcode-featured__logo\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/themes\/botta2026\/assets\/image\/Group%20226.png?ssl=1\" alt=\"Largo Consumo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29e30db elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"29e30db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da21f05\" data-id=\"da21f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682e95d elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"682e95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-videos botta-iq-reveal\" data-iq-reveal aria-label=\"iQRCode media highlights\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"botta-iqrcode-video-card\" href=\"https:\/\/www.botta.it\/shared-innovation-for-optimal-performance\/\" aria-label=\"L&#039;innovazione dietro iQRcode\u2122\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/01\/1-2.jpg?ssl=1\" alt=\"L&#039;innovazione dietro iQRcode\u2122\" loading=\"lazy\" \/>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__meta\">\n\t\t\t\t\t\t<span class=\"botta-iqrcode-video-card__eyebrow\">Innovation Story<\/span>\n\t\t\t\t\t\t<span class=\"botta-iqrcode-video-card__title\">L&#039;innovazione dietro iQRcode\u2122<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__play\" aria-hidden=\"true\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"botta-iqrcode-video-card\" href=\"https:\/\/www.botta.it\/iqrcode\/\" aria-label=\"Come i brand del settore beauty valorizzano il percorso del packaging\">\n\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/11\/Copy-of-iQRcode-PPT-Beauty.jpg?ssl=1\" alt=\"Come i brand del settore beauty valorizzano il percorso del packaging\" loading=\"lazy\" \/>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__meta\">\n\t\t\t\t\t\t<span class=\"botta-iqrcode-video-card__eyebrow\">Beauty use case<\/span>\n\t\t\t\t\t\t<span class=\"botta-iqrcode-video-card__title\">Come i brand del settore beauty valorizzano il percorso del packaging<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"botta-iqrcode-video-card__play\" aria-hidden=\"true\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be2cdcc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"be2cdcc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad9581d\" data-id=\"ad9581d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a6788 elementor-widget elementor-widget-botta-iqrcode-section\" data-id=\"f3a6788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"botta-iqrcode-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"botta-iqrcode-page botta-iqrcode-page--elementor-section\" style=\"padding-top:0;min-height:0;\"><div class=\"botta-iqrcode-page__inner\">\t\t<section class=\"botta-iqrcode-cta botta-iq-reveal\" data-iq-reveal aria-labelledby=\"botta-iqrcode-cta-title\">\n\t\t\t<div class=\"botta-iqrcode-cta__copy\">\n\t\t\t\t<p class=\"botta-iqrcode-eyebrow\">Let\u2019s talk<\/p>\n\t\t\t\t<h2 id=\"botta-iqrcode-cta-title\">Ready to integrate iQRcode\u2122 into your packaging strategy?<\/h2>\n\t\t\t\t<p>Start with one product line. We will assess your current labelling map and help you deploy a connected packaging experience at production speed.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"botta-iqrcode-cta__sdgs\" aria-label=\"Sustainable development goals supported\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/01\/TheGlobalGoals_Icons_Color_Goal_10.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/01\/TheGlobalGoals_Icons_Color_Goal_12.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/01\/TheGlobalGoals_Icons_Color_Goal_14.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2024\/01\/TheGlobalGoals_Icons_Color_Goal_17.png?ssl=1\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<a class=\"botta-fh-button botta-iqrcode-cta__button\" href=\"https:\/\/www.botta.it\/richiesta-di-preventivo\/\">Contact Us<\/a>\t\t<\/section>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Services iQRcode\u2122 Smart Labelling for the Digital Product Passport Era As the EU\u2019s Ecodesign for Sustainable Products Regulation and the Packaging and Packaging Waste Regulation introduce mandatory product traceability requirements, packaging must carry more structured information in less physical space. iQRCode is BOTTA EcoPackaging\u2019s proprietary answer. Contact Us What is iQRCode\u2122? iQRCode is BOTTA\u2019s digital &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/en\/iqrcode\/\"> <span class=\"screen-reader-text\">iQRcode\u2122<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":5853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-23189","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.5) - 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