{"id":5780,"date":"2017-10-18T12:00:50","date_gmt":"2017-10-18T10:00:50","guid":{"rendered":"https:\/\/www.botta.it\/il-packaging-una-marcia-in-piu-per-le-start-up\/"},"modified":"2019-02-25T13:48:41","modified_gmt":"2019-02-25T13:48:41","slug":"il-packaging-una-marcia-in-piu-per-le-start-up","status":"publish","type":"post","link":"https:\/\/www.botta.it\/de\/il-packaging-una-marcia-in-piu-per-le-start-up\/","title":{"rendered":"Il packaging: una marcia in pi\u00f9 per le Start Up"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2605 size-full alignleft\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/10\/Mid-States_Packaging101-e1508225315308.jpg?resize=300%2C333&#038;ssl=1\" alt=\"Start Up packaging\" width=\"300\" height=\"333\" srcset=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/10\/Mid-States_Packaging101-e1508225315308.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/10\/Mid-States_Packaging101-e1508225315308.jpg?resize=240%2C266&amp;ssl=1 240w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/10\/Mid-States_Packaging101-e1508225315308.jpg?resize=270%2C300&amp;ssl=1 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Il <a href=\"https:\/\/www.botta.it\/emotional-packaging-diventa-emozione\/\" target=\"_blank\" rel=\"noopener noreferrer\">packaging<\/a> \u00e8 un&#8217;importante leva di marketing e strumento di comunicazione. Esso ci permette infatti di raggiungere il target di riferimento, aumentando le vendite e rafforzando l&#8217;identit\u00e0 e la forza del brand.<\/p>\n<p>Per questo motivo \u00e8 da considerarsi come un <strong>investimento<\/strong>. Occorre quindi ideare e progettare il packaging con estrema cura in tutte le sue fasi.<\/p>\n<p>Una start Up \u00e8, per definizione, una nuova avventura imprenditoriale che si accompagna quindi al lancio di un prodotto nuovo sul mercato.<\/p>\n<p>Immettere un nuovo prodotto sul mercato presenta parecchie incognite e, appunto per questo, vengono condotte ricerche di marketing ad hoc per determinare target di riferimento e canali di sbocco.<\/p>\n<p>Per il packaging \u00e8 utile testare grafiche e forme diverse, cos\u00ec da scegliere poi quella ottimale.<\/p>\n<h4>Il packaging\u00a0potente strumento di vendita<\/h4>\n<p>La confezione \u00e8 la parte immediatamente visibile del brand e del prodotto ecco perch\u00e9 per una start up che si inserisce in un mercato, o segmento, gi\u00e0 affollato di competitor occorre <strong>differenziarsi<\/strong> anche in questo. Una bella confezione realizzata con qualit\u00e0 professionale far\u00e0 s\u00ec che il vostro target sia <strong>attratto<\/strong> da essa.<\/p>\n<p>Un&#8217;opzione pu\u00f2\u00a0 essere quella di realizzare campionature da inviare o testare su un campione rappresentativo di potenziali o nuovi clienti. In alternativa, poich\u00e9 una start up nella fase iniziale non ha ancora dei volumi di produzione e vendita importanti, si possono realizzare tirature minime cos\u00ec da ridurre le scorte a magazzino ed ottimizzare gli ordini.<\/p>\n<p>Il packaging pu\u00f2 essere personalizzato per adattarsi alle esigenze di marketing e comunicazione del brand.<\/p>\n<h4>Non esitate a <a href=\"mailto:info@botta.it\">contattarci<\/a>!<\/h4>\n<p><em>Botta Packaging<\/em> offre consulenze professionali per accompagnarvi in tutte le fasi per la realizzazione del packaging perfetto per voi, ottimizzando i costi. Per questo offriamo anche\u00a0un servizio <em>Just-In-Time\u00a0 <\/em>e tecnologie di stampa alternative,<em>\u00a0<\/em>che vi permetteranno di ordinare le quantit\u00e0 secondo il vostro fabbisogno, in un&#8217;ottica <strong>ottimizzata<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Artista: <a href=\"http:\/\/www.langanart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Langan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il packaging permette di raggiungere il target di riferimento, aumentando le vendite e rafforzando l&#8217;identit\u00e0 e la forza del brand.<\/p>\n","protected":false},"author":3,"featured_media":5781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1337,294],"tags":[],"class_list":["post-5780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","category-prodotto-del-mese-de"],"aioseo_notices":[],"yoast_head":"<!-- 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