{"id":5757,"date":"2018-01-16T09:00:38","date_gmt":"2018-01-16T08:00:38","guid":{"rendered":"https:\/\/www.botta.it\/packaging-da-condividere-sui-social-media\/"},"modified":"2019-02-24T16:29:42","modified_gmt":"2019-02-24T16:29:42","slug":"packaging-da-condividere-sui-social-media","status":"publish","type":"post","link":"https:\/\/www.botta.it\/de\/packaging-da-condividere-sui-social-media\/","title":{"rendered":"Un packaging perfetto da condividere sui social media"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2809 size-full alignleft\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2018\/01\/william-iven-19844-e1515592382620.jpg?resize=455%2C302&#038;ssl=1\" alt=\"#unboxing\" width=\"455\" height=\"302\" srcset=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2018\/01\/william-iven-19844-e1515592382620.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2018\/01\/william-iven-19844-e1515592382620.jpg?resize=240%2C159&amp;ssl=1 240w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2018\/01\/william-iven-19844-e1515592382620.jpg?resize=300%2C199&amp;ssl=1 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/>Navigando sui social si trova molto spesso\u00a0 #<a href=\"https:\/\/www.botta.it\/unboxing-experience-for-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">unboxing<\/a>, per video o immagini che ritraggono l&#8217;unboxing experience dei consumatori. Solo sul canale Youtube, i video di <em>unboxing<\/em> superano il miliardo di visualizzazioni,\u00a0generando\u00a0un vero e proprio indotto. Si tratta di un trend in crescita costante. Nel 2014\u00a0 la <a href=\"http:\/\/edition.cnn.com\/2014\/02\/13\/tech\/web\/youtube-unboxing-videos\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">CNN<\/a> ne scriveva gi\u00e0, descrivendolo come un mondo bizzarro.<\/p>\n<p>Questa tendenza a condividere sui social media le esperienze di apertura hanno rafforzato il ruolo del packaging, facendo percepire ai brand la necessit\u00e0 di avere confezioni sempre pi\u00f9\u00a0 sorprendenti.<\/p>\n<p>Il passa parola e le visualizzazioni ottenute sono benefici in tempo reale che il brand ottiene senza, o quasi, il minimo sforzo.<\/p>\n<h4>#unboxing<\/h4>\n<p>Condividere la propria unboxing experience sui social d\u00e0 ai consumatori la possibilit\u00e0 di essere protagonisti in prima persona, essendo anche ambasciatori del brand.\u00a0 Un altro punto a favore dei contenuti di unboxing \u00e8 l&#8217;autenticit\u00e0 che riescono a far percepire agli altri utenti. Si tratta, spesso, di video non professionali, che danno un senso di trasparenza e veridicit\u00e0.<\/p>\n<p>Inoltre l&#8217;unboxing abbatte alcuni limiti della pubblicit\u00e0 tradizionale, poich\u00e9 in grado di mostrare un prodotto da prospettive differenti.<\/p>\n<h4>\u00a0Cosa rende un packaging condivisibile?<\/h4>\n<p>Il packaging \u00e8 la confezione che racconta e comunica il prodotto ed i valori di un brand, ai consumatori. Per poter attrarre l&#8217;attenzione dei consumatori al punto da far s\u00ec che condividano il nostro packaging, nel momento della loro unboxing experience bisogna che questo sia originale ed unico.<\/p>\n<p>L&#8217;originalit\u00e0 pu\u00f2 essere nella forma, nei colori, nella grafica ed anche nei materiali. E&#8216; importante suscitare il desiderio inconscio di voler condividere l&#8217;emozione dell&#8216; unboxing. Per questo a volte occorre usare con soluzioni creative al di l\u00e0 degli schemi.<\/p>\n<p>Il packaging deve essere il frutto del giusto compromesso tra creativit\u00e0 ed identit\u00e0 del brand, cos\u00ec da creare empatia con il consumatore.<\/p>\n<h4>#botta_box<\/h4>\n<p>Il cartone \u00e8 uno dei materiali che pi\u00f9 si presta al packaging design per la sua infinita versatilit\u00e0. La <strong><em>Botta Packaging<\/em><\/strong> rappresenta il giusto connubio tra creativit\u00e0 ed innovazione. Offriamo infatti tecnologie di stampa avanzate che ci permettono di realizzare grafiche uniche. Inoltre, grazie ai nostri tecnici e ad attrezzature all&#8217;avanguardia, possiamo realizzare\u00a0 forme particolari e stampare sia sul fronte che sul retro in un solo passaggio cos\u00ec da rendere il packaging accattivante\u00a0con costi contenuti.<\/p>\n<p>Come diceva Thomas Hine: &#8220; L&#8217;advertising induce in tentazione, il packaging \u00e8 la tentazione&#8220;, quindi lasciatevi tentare e <a href=\"mailto:info@botta.it\" target=\"_blank\" rel=\"noopener noreferrer\">contattateci <\/a>per ulteriori informazioni!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cresce la condivisione sui social media dell&#8216; unboxing experience, ma cosa rende un packaging degno di essere condiviso? Scopritelo nel nostro articolo!<\/p>\n","protected":false},"author":3,"featured_media":5758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1337,294],"tags":[],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","category-prodotto-del-mese-de"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions<\/title>\n<meta name=\"description\" content=\"Cresce la condivisione sui social media dell&#039; unboxing experience, ma cosa rende un packaging degno di essere condiviso? 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