{"id":28304,"date":"2025-10-02T10:12:10","date_gmt":"2025-10-02T08:12:10","guid":{"rendered":"https:\/\/www.botta.it\/?p=28304"},"modified":"2025-10-02T10:12:10","modified_gmt":"2025-10-02T08:12:10","slug":"botta-ecopackaging-economy-mag","status":"publish","type":"post","link":"https:\/\/www.botta.it\/de\/presseschau\/botta-ecopackaging-economy-mag\/","title":{"rendered":"BOTTA EcoPackaging vorgestellt in Economy Magazine"},"content":{"rendered":"<p data-start=\"8763\" data-end=\"9241\"><em>BOTTA EcoPackaging freut sich, seine Pr\u00e4senz in der Septemberausgabe 2025 des Economy Magazine \u2013 Il Sole 24 Ore bekanntzugeben. Der Artikel zeigt, wie sich Verpackung zu einem strategischen Instrument entwickelt hat, das \u00fcber reine Funktionalit\u00e4t hinausgeht und Nachhaltigkeit, Markenkommunikation und Kundenbindung f\u00f6rdert. Unsere Vizepr\u00e4sidentin, Lara Botta, teilte ihre Einsch\u00e4tzungen zur Rolle von <a href=\"https:\/\/www.botta.it\/de\/produkte\/\">Verpackung bei der Wertsch\u00f6pfung f\u00fcr Unternehmen und Umwelt.<\/a><\/em><\/p>\n<p data-start=\"8763\" data-end=\"9241\">\n<h4 data-start=\"9250\" data-end=\"9772\"><strong data-start=\"9250\" data-end=\"9305\">Verpackung als strategischer Differenzierungsfaktor<\/strong><\/h4>\n<p data-start=\"9250\" data-end=\"9772\"><br data-start=\"9305\" data-end=\"9308\" \/>Heute wird Verpackung nicht mehr als nebens\u00e4chlicher Teil des Produktdesigns betrachtet. Laut einer Ipsos-Umfrage geben 72 % der Verbraucher an, dass das Verpackungsdesign ihre Kaufentscheidungen beeinflusst. Zudem stellte der PwC-Bericht <em data-start=\"9547\" data-end=\"9575\">Voice of the Consumer 2024<\/em> fest, dass 76 % der weltweiten Verbraucher nachhaltige Lebensstile f\u00fcr wichtig halten und bereit sind, im Durchschnitt 9,7 % mehr f\u00fcr Produkte mit nachweislicher Umweltverantwortung zu bezahlen.<\/p>\n<p data-start=\"9774\" data-end=\"9923\">Diese Ergebnisse unterstreichen die Bedeutung von Verpackung als Schl\u00fcsselfaktor f\u00fcr Markenwahrnehmung, Vertrauen und langfristige Kundenloyalit\u00e4t.<\/p>\n<p data-start=\"9774\" data-end=\"9923\">\n<h4 data-start=\"9932\" data-end=\"10203\"><strong data-start=\"9932\" data-end=\"9974\">Einblicke von globalen Branchenf\u00fchrern<\/strong><\/h4>\n<p data-start=\"9932\" data-end=\"10203\"><br data-start=\"9974\" data-end=\"9977\" \/>Der Beitrag im <em data-start=\"9992\" data-end=\"10005\">Economy Magazine<\/em> enthielt Beitr\u00e4ge von internationalen Experten und Unternehmen wie McKinsey, Simon-Kucher &amp; Partners und der Fedrigoni-Gruppe. Ihre Forschung best\u00e4tigt die wachsende Bedeutung der Nachhaltigkeit:<\/p>\n<ul data-start=\"10205\" data-end=\"10728\">\n<li data-start=\"10205\" data-end=\"10400\">\n<p data-start=\"10207\" data-end=\"10400\">McKinsey &amp; NielsenIQ berichteten, dass Produkte mit ESG-bezogenen Aussagen \u00fcber f\u00fcnf Jahre hinweg ein kumulatives Wachstum von 28 % erzielten \u2013 im Vergleich zu Produkten ohne solche Aussagen.<\/p>\n<\/li>\n<li data-start=\"10401\" data-end=\"10566\">\n<p data-start=\"10403\" data-end=\"10566\">Simon-Kucher (2024) stellte fest, dass 57 % der Verbraucher Greenwashing bef\u00fcrchten und 70 % Nachhaltigkeitsinformationen \u00fcberpr\u00fcfen, bevor sie Marken vertrauen.<\/p>\n<\/li>\n<li data-start=\"10567\" data-end=\"10728\">\n<p data-start=\"10569\" data-end=\"10728\">Bain &amp; Company (2024) hob hervor, dass die Generation Z und die Millennials weltweit die Nachfrage nach nachhaltigen und umweltbewussten Produkten antreiben.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"11437\" data-end=\"11929\"><a href=\"https:\/\/www.botta.it\/wp-content\/uploads\/2025\/10\/COMUNICARE-LIMPRESA.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">COMUNICARE L&#039;IMPRESA<br\/><\/a><\/p>\n<p data-start=\"11437\" data-end=\"11929\">\n<h4 data-start=\"11437\" data-end=\"11929\"><strong data-start=\"11437\" data-end=\"11446\">Fazit<\/strong><\/h4>\n<p data-start=\"11437\" data-end=\"11929\"><br data-start=\"11446\" data-end=\"11449\" \/>Die Anerkennung in <em data-start=\"11468\" data-end=\"11498\">Economy Magazine \u2013 Il Sole 24 Ore<\/em> best\u00e4tigt die Rolle von BOTTA EcoPackaging als f\u00fchrender Innovator im Bereich nachhaltiger Verpackung. Da Unternehmen und Verbraucher zunehmend umweltverantwortliche L\u00f6sungen verlangen, wird Verpackung zu einem entscheidenden Treiber f\u00fcr Markenwert und Wettbewerbsdifferenzierung. BOTTA EcoPackaging bleibt engagiert, nachhaltige, innovative und wirksame Verpackungsl\u00f6sungen zu liefern, die die Kreislaufwirtschaft unterst\u00fctzen.<\/p>\n<p data-start=\"11931\" data-end=\"12037\"><strong data-start=\"11931\" data-end=\"12035\">Lesen Sie den vollst\u00e4ndigen Artikel in der<a href=\"https:\/\/edicola.economymagazine.it\/economy\/pageflip\/swipe\/economy\/20250901economy#\/128\/\"> Septemberausgabe 2025<\/a> des <em data-start=\"12002\" data-end=\"12032\">Economy Magazine \u2013 Il Sole 24 Ore<\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOTTA EcoPackaging freut sich, seine Pr\u00e4senz in der Septemberausgabe 2025 des Economy Magazine \u2013 Il Sole 24 Ore bekanntzugeben. Der Artikel zeigt, wie sich Verpackung zu einem strategischen Instrument entwickelt hat, das \u00fcber reine Funktionalit\u00e4t hinausgeht und Nachhaltigkeit, Markenkommunikation und Kundenbindung f\u00f6rdert. Unsere Vizepr\u00e4sidentin, Lara Botta, teilte ihre Einsch\u00e4tzungen zur Rolle von Verpackung bei der &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.botta.it\/de\/presseschau\/botta-ecopackaging-economy-mag\/\"> <span class=\"screen-reader-text\">BOTTA EcoPackaging vorgestellt in Economy Magazine<\/span> Mehr lesen \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":28290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1337,1336],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is 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