{"id":2756,"date":"2017-12-18T12:00:13","date_gmt":"2017-12-18T11:00:13","guid":{"rendered":"http:\/\/www.botta.it\/?p=2756"},"modified":"2019-02-25T13:03:41","modified_gmt":"2019-02-25T13:03:41","slug":"stop-contraffazione-attraverso-packaging","status":"publish","type":"post","link":"https:\/\/www.botta.it\/de\/stop-contraffazione-attraverso-packaging\/","title":{"rendered":"Combattere la contraffazione attraverso il packaging"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2773 size-full alignleft\" src=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/12\/packaging_store-e1513589669549.jpg?resize=400%2C266&#038;ssl=1\" alt=\"pack\" width=\"400\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/12\/packaging_store-e1513589669549.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/12\/packaging_store-e1513589669549.jpg?resize=240%2C160&amp;ssl=1 240w, https:\/\/i0.wp.com\/www.botta.it\/wp-content\/uploads\/2017\/12\/packaging_store-e1513589669549.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: left;\">La contraffazione \u00e8 una minaccia globale che causa danni\u00a0e perdite da\u00a0miliardi di euro. I prodotti contraffatti sono molteplici, quasi del tutto identici agli originali!<\/p>\n<p>Il <em>packaging design<\/em>\u00a0 \u00e8 un\u00a0prezioso alleato nella lotta alla contraffazione.<\/p>\n<p>Tutti i settori ne sono afflitti, ma i pi\u00f9 colpiti sono quelli del comparto <em>food&amp;beverage<\/em> e quello farmaceutico.<\/p>\n<p>Effettuare acquisti online \u00e8 ormai la nuova abitudine di acquisto. Per questo, a maggior ragione, bisogna far s\u00ec che il consumatore si possa fidare di quello che c&#8217;\u00e8 nella scatola che acquista.<\/p>\n<p>Attraverso l&#8217;adozione soluzioni di imballaggio <em>ad hoc<\/em> e la protezione dei marchi, \u00e8 possibile limitare i danni ed assicurare al consumatore un prodotto originale e di qualit\u00e0.<\/p>\n<h4>Alcune soluzioni di <em>packaging smart<\/em><\/h4>\n<p>L&#8217;utilizzo di imballaggi di spedizione personalizzati, come ad esempio la stampa del codice a barre direttamente sulla scatola. La stampa della codifica esterna permetter\u00e0 di tracciare il prodotto senza dover aprire la scatola.<\/p>\n<p>Grazie ad avanzati sistemi di stampa \u00e8 inoltre possibile conferire all&#8217;imballo effetti tattili, come rendere la superficie vellutata al tatto, cos\u00ec da differenziare ulteriormente il <em>packaging<\/em>.<\/p>\n<p>Si possono,inoltre, scegliere sistemi di apertura facilitata, ma ben saldata con l&#8217;applicazione di etichette dotate di tecnologia NFC in grado di verificare se il prodotto \u00e8 stato gi\u00e0 aperto semplicemente avvicinando lo smartphone. Questo garantir\u00e0 l&#8217;autenticit\u00e0 del prodotto e consentir\u00e0 anche una comunicazione diretta con i consumatori tramite un&#8217;apposita <em>app<\/em>.<\/p>\n<p>Secondo stime della <a href=\"http:\/\/www.nielsen.com\/it\/it\/press-room\/2016\/CS-connected-commerce.html\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a>, il 79% dei possessori di smartphone usa il telefono facendo shopping in-store, ecco perch\u00e9 anche il packaging deve allinearsi a questa tendenza.<\/p>\n<p>E&#8216; importante che i consumatori possano, attraverso soluzioni di smart packaging, distinguere gli originali dai falsi cos\u00ec da potersi difendere e tutelare sia quando acquistano in negozio che quando acquistano online.<\/p>\n<h4>Botta packaging smart solutions<\/h4>\n<p>In\u00a0<em><strong>Botta Packaging<\/strong><\/em>, abbiamo a disposizione le ultime tecnologie che ci consentono di stampare direttamente QR code\u00a0 e NFC code o codici a barre direttamente sull&#8217;imballo, cos\u00ec da limitare le possibilit\u00e0 di contraffazione e rendere la scatola immediatamente riconoscibile.<\/p>\n<p><a href=\"mailto:info@botta.it\" target=\"_blank\" rel=\"noopener noreferrer\">Contattaci <\/a>per saperne di pi\u00f9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il packaging \u00e8 un potente alleato nella lotta alla contraffazione: con il suo design garantisce l&#8216; autenticit\u00e0 del prodotto!<\/p>\n","protected":false},"author":3,"featured_media":2773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1337,294],"tags":[],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","category-prodotto-del-mese-de"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BOTTA PACKAGING \u00bb eco-packaging solutions<\/title>\n<meta name=\"description\" content=\"La contraffazione \u00e8 una piaga dilagante che danneggia imprese e consumatori. 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